VP, Marketing

| Los Angeles, CA
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Who we are looking for...

Promenade, formerly known only as BloomNation, is growing rapidly and looking for a VP of Marketing. This new leader will be responsible for setting the strategic direction for the marketing organization and own the marketing efforts for both B2B acquisition and helping/developing marketing activities for our clients (Small Business Owners) in the B2C space. You will own the overall marketing budget and the key metrics to determine the profitability by channels, translating company objectives into marketing strategies that directly impact business outcomes. Reporting directly to the CEO, the VP of Marketing will lead efforts to increase our new verticals and define and grow the addressable market for a category and a platform that has never existed before.

This role is based in our Santa Monica headquarters but is currently and temporarily remote due to COVID restrictions.

Specifically, you will…

  • Partner with the executive leadership team to:
  • Develop Promenade’s go-to-market strategy and roadmap
  • Drive qualified B2B leads to the sales organization 
  • Create/manage marketing campaigns for B2C acquisition
  • Create/manage content strategy for Both B2B and B2C
  • Manage current marketing individual contributors (Email, Social, Creative, etc.)
  • Analyze results for data-driven decision making
  • Create a unified voice within all our brands

You will excel if you have…

  • Developed a comprehensive marketing strategy with a strong focus on brand building
  • Previously managed both B2B and B2C marketing efforts - both are critical to success here.
  • Ability to leverage Account Based Marketing to grow revenue
  • Lead the strategic development of ideal customer profiles, buyer personas, messaging frameworks and content strategy to position as a thought leader, ensuring alignment with Sales, Product, Success and Services
  • Be an expert at how we tell our story, ensuring consistent and impactful messaging across channels and overseeing the development of programs that reach and engage multiple personas throughout the buying journey
  • Build systems and processes to track and report on key performance metrics, and use this data to continually optimize marketing strategies and improve performance
  • Manage, inspire, and professionally develop a team of marketers across brand, demand generation, content marketing, partner marketing, public and analyst relations and events

What’s in it for you?

  • Equity/Stock options in a profitable and rapidly growing company
  • Great Medical/Dental/Vision coverage
  • Transportation coverage in the form of parking, rideshare, or metro credit
  • Fully stocked snack bar & weekly catered lunches
  • Company provided gear & swag (MacBook Pro, t-shirt, sunglasses, etc.)
  • Ability to mold your career and make an immediate impact
  • Discounts on flowers across the country.
  • Work in a fast-paced, fun environment with an eclectic group of people from all over the world

More about us - Promenade
Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - Floral (BloomNation), Food (Dig-in), Beverage (Swigg), and Breweries (Bevv). The company is based in Santa Monica, CA.
 
Additional highlights…
Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica
 
Why join Promenade?
If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • RedisDatabases
    • Elastic SearchDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • SalesLoftCRM
    • ChiliPiperCRM
    • MailChimpEmail
    • MandrillEmail
    • MarketoEmail
    • MarketoLead Gen
    • Social MediaLead Gen

An Insider's view of Promenade

What's something quirky about your company?

The quirkiness of Promenade is rooted in the entire team! Promenade has done an amazing job hiring a team that is not only talented & motivated, but diverse in their individual personalities & interests. Whether it be discovering new music, foods or sales tactics, the team is continuously learning from each other's individual quirks!

Tracy

Implementation Manager

How do you collaborate with other teams in the company?

People are genuinely invested in each others success and my peers and superiors share their expertise with me to make sure that we're all successful. The organizational structure is extremely flat - this intentional lack of egos helps the whole team drive towards a collective goal all the while genuinely having fun and improving at the same time.

Shehab

Account Executive

What are some things you learned at the company?

Working at Promenade is amazing because my direct contribution is reflected in the company's success. While working as part of a larger team of vibrant and thoughtful individuals, I have experienced growth in my personal business acumen and sales skills. I look forward to watching Promenade continue to grow and help small local businesses!

Amber

Account Executive

How does your team reward individual success?

Whether you’re trying out something new that will help the team or just simply excelling at your day-to-day responsibilities, your Promenade family will recognize it. We will do anything from a shout out at a company-wide meeting during AppreciationNation to bringing in your favorite food and take some time to celebrate you!

Seidy

Sales Development Representative

What are Promenade Perks + Benefits

Promenade Benefits Overview

Besides all of the expected perks of a tech startup located in the heart of downtown Santa Monica, we offer Zen day. For an hour on Wednesday, we practice Zen teachings guided by a professional of either meditation, yoga, stretching or some kind of hybrid of all of the above. Then, once a month, we extend this session for the rest of the day and encourage everyone to find their own way to unwind and re-center themselves.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
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