VP of Marketing

| Greater Denver Area +80 more | Remote | Hybrid
Employer Provided Salary: $175,000-$200,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 8:18 p.m. (CST) on Tuesday, July 11, 2023
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Open to remote. Denver, preferred.


AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the billion-dollar travel and vacation rental industry—with offices in Denver and Barcelona. 


Our self-serve MarketMinder platform eliminates guesswork and equips Airbnb hosts with smart and competitive insights needed to succeed in the ever-evolving short-term rental landscape. 


We also arm enterprise clients with customized reports and in-depth dashboards to ensure they can scale and invest strategically. These customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world. 


We track the daily performance of over 10 million Airbnb and Vrbo properties across 120,000 global markets. We also collect data from over a million partner properties. This marriage of scraped and source data, enhanced by our proprietary algorithms, makes our solutions the most accurate and comprehensive in the world. 


We’re firm believers that data isn’t the destination; it’s the starting point. The launchpad. The bedrock for any future-forward business.


The AirDNA Team

At AirDNA, we’re a team of data nerds on a mission to empower our customers to smartly grow their businesses. And we’re on the hunt for a team leader who can take an agile approach to help us build sophisticated and scalable acquisition strategies. In short: Life is never boring here. And we genuinely live and breathe our company values: Happy, Hungry and Honest. People who are ready to exemplify these values are especially encouraged to apply. We invite you to apply even if you are unsure about whether you meet every single requirement in this posting. We carefully consider every application, not just those that check off all the boxes.


The Role:

AirDNA is looking for a Vice President of Marketing to lead and manage a 15-person marketing team with a focus on delivering efficient growth. This leader, who has a strong focus on a subscription based SaaS tool, will be responsible for developing and executing a marketing strategy that will deliver on AirDNA’s financial goals through an effective brand, content, communications, and customer acquisition strategy. The Vice President of Marketing will be a member of the Executive Leadership Team and will collaborate closely with the Research, Product, and Sales team leaders to ensure alignment with overall business goals and objectives.

Here's what you'll get to do:

  • Develop and execute a marketing strategy and go-to-market plan, primarily focused on a subscription based B2C SaaS tool, that enables us to achieve monthly, quarterly, and annual targets for new customer acquisition, website traffic, share of voice, LTV/CAC, and inbound closed/won business.
  • Lead the implementation of a best-in-class marketing attribution model that accurately measures the impact of marketing efforts on revenue growth and provides insights into the most effective channels, tactics, and campaigns.
  • Evaluate marketing activities through a data-driven lens to adjust strategies and resource allocation for maximum ROI.
  • Develop executive and board-level reporting of key marketing health metrics and operational reporting and KPIs to enable optimal resource allocation.
  • Hire top talent and coach, develop and inspire a thriving and high-performing team.
  • Collaborate with other executives to drive and represent the company strategy, build relationships across the organization and attend relevant events as a strong representative of AirDNA in the market.
  • Manage external relationships with agencies and freelancers

Here's what you'll need to be successful:

  • 10-15 years of experience in Marketing roles & leading Marketing teams
  • Broad marketing experience, ideally including at least some experience across all aspects of the marketing function (performance/growth, lifecycle/CRM, and brand)
  • Extensive SaaS (subscription-based software) experience
  • Familiarity with GTM motions relevant to both our MarketMinder software platform (B2C, self-service online subscription
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
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Other US Location
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • FlaskFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • ZeplinDesign
    • DriftCRM
    • HubSpotCRM

An Insider's view of AirDNA

How would you describe the company’s work-life balance?

At AirDNA I’ve found a company that understands the importance of people having a life outside work and respects the employees free time. From unlimited DTO, to all the social events, AirDNA has a fantastic work-life balance and this helps promote a great culture.

Marc

Data Scientist

How do you collaborate with other teams in the company?

We’ve organized into squads—cross-functional teams with representation from multiple departments designed to improve cross team collaboration and ensure that everyone has a voice in the evolution of our product. Eating our company-provided lunches together family style every day certainly helps too!

James

Chief Product Officer

How does the company support your career growth?

I capitalized on the chance to learn new skills from my teammates and moved from backend to data engineering. Knowledge sharing from my peers was an intrical part of my growth, and encourages me to teach others. The cohesive nature of our team is the result of an environment where people enjoy what they do and have positive leadership and values.

Kristie

Data Engineer

How do you empower your team to be more creative?

I encourage teammates to freely ideate as well as challenge our assumptions. Making people feel seen and heard is essential to unlocking creative potential.

Steven

Director of Product Design

What’s the vibe like in the office?

The office at AirDNA is incredible! Relaxed, chill, focused and fun. If you are cold, grab a blanket and work from the couch; if you need to get your blood circulating, the office pups love a quick walk downtown, and you can always find a friend to join you and grab a coffee from one of the nearby coffeeshops.

Bree

Account Manager

What are AirDNA Perks + Benefits

AirDNA Benefits Overview

Benefits include:
Medical, dental, and vision packages to meet your needs
Unlimited Discretionary Time Off (DTO) & sick time; take time when you need it
Hybrid work environment (50% time in office, 50% remote)
Quarterly team outings
401K option with company match
16 Weeks Paid Parental Leave
Continuing education stipend
In-office lunch three days a week
A fully stocked kitchen (snacks, espresso, etc.)
Commuter/RTD benefit
New MacBooks for employees
Pet- friendly!
One month paid sabbatical after 5 years

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
One month paid sabbatical after five years
Paid holidays
Paid sick days
AirDNA offers unlimited sick days. Take time when you need it.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend

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