VP of Marketing
At Ocrolus, we believe companies work best when they focus on their core business and let automation do the rest. We’re powering the digital lending ecosystem and help financial services firms make high-quality decisions with trusted data and unparalleled efficiency.
Ocrolus’ Human-in-the-Loop document automation software analyzes documents with over 99% accuracy. We're replacing legacy OCR vendors that cap out at 75-80% accuracy, and augmenting the robotic work that humans are prone to doing all too often – which can be expensive, error-prone, and slow. By empowering lenders to analyze diverse sources of financial data more efficiently, Ocrolus levels the playing field for every borrower, providing expanded access to credit at a lower cost.
We’ve raised over $100 million from blue-chip investors and are working with customers like PayPal, Brex, SoFi, Blend and Plaid. Join us as we build the future of fintech, and make an impact at an award-winning, high-growth startup that Forbes recently dubbed the “Next Billion-Dollar Startup”.
Summary
We are seeking an experienced and energetic Vice President of Marketing with a proven track record of scaling a B2B growth-stage company. The ideal candidate has had experience leading marketing at a VC-backed company, and is fluent in funnel analytics and reporting.
This new role was created to scale a growing Marketing team and continue the strong impact on driving revenue growth. It’s an exciting opportunity to grow a Fintech company with a strong product-market fit and 0% churn amongst core customers. This individual will have full ownership over the marketing budget and activities.
What you’ll do
- Leading and coaching the Marketing Team and managing the day to day activities of the department including but not limited to: performance management, goal setting, career development, hiring, etc.
- Demand generation: Scale and optimize the demand-gen program to generate leads and support rapid growth, which includes list building, third-party partnerships, digital advertising, SEO, in-person events, webinars, website strategy, and more. Fluent in acronyms like MQL, SQL, CAC, and conversion rates.
- PR & Communications: Build strong relationships with media and stakeholders through effective PR strategies. Grow Ocrolus’ brand position as a Fintech leader.
- Brand building: Develop and implement a cohesive marketing plan to increase brand awareness. Oversee company branding including brand identity and positioning.
- Budgeting: Scale paid campaign and event budget efficiently, and manage and report on budget and ROI.
- Industry expertise: Understand the lending ecosystem, particularly in the Fintech space. Identify and leverage trends and opportunities.
- Executive presence: Part of the executive management team. Represent the company in interviews, investor meetings, etc.
- Board-level reporting: Establish and share marketing metrics with the team, and with the Board.
What you'll bring
- Bachelor's Degree in Marketing, Business Administration or related field
- Proven track record of driving lead generation and revenue in B2B Marketing; have led and owned all marketing operations and integrated marketing plans
- 7+ years of progressive marketing experience in a technical product/SaaS environment
- 5+ years of direct leadership experience with demonstrated success leading and motivating teams as well as managing cross-functional teams
- Brand-building and experience establishing a differentiable brand identity
- Executive presence; brings proficiency in Board-level reporting metrics and KPIs
- Experience scaling marketing functions (demand gen, PR, brand, etc.) in a fast growth environment
- Demonstrated success in Partner marketing campaigns, working with Channel Sales and capturing Partner attach throughout the sales life cycle
- Experience running Channel marketing programs including Partner Programs, Deal Registrations, Joint investments, Partner enablement
- Recent experience leading a global marketing team
Bonus points
- Exposure to managing employees in India
- B2B FinTech experience
- Worked for a hypergrowth-startup company
Note
The full-time salary range for this role is between $225,000- $250,000 + benefits + equity. Base pay offered may vary depending on job-related knowledge, skills, experience, and market location.
Disclosure as required by N.Y.C. Admin. Code §§ 8-102 and 8-107(32) of the full time salary compensation range for this role when being hired into our offices in New York City.
Life at Ocrolus
Come build the future of fintech with us. At Ocrolus, you will work with extraordinary people and receive benefits and development opportunities to empower you in and out of the office.
We take pride in our dynamic, diverse team, unified by shared values of Ownership, Optimism, Objectivity, Humility, Urgency, and Appreciation. We love what we do and the people we do it with, which is why we welcome every individual, provide them with equal opportunity irrespective of their race, gender, gender identity, age, disability, national origin or any other legally protected rights that one has.
We look forward to hearing from you!