VP, Marketing Technology & Operations at Bestow

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ABOUT BESTOW

Bestow is the leading digital platform for life insurance. As both a direct-to-consumer destination and an infrastructure provider, Bestow is on a mission to make life insurance accessible to millions of underserved families. 

We strive for work-life balance and believe happy employees make for better experiences and happier customers. It’s a model that helped us land the #2 spot on Forbes’ Best Startup Employers 2021 list!


The Bestow Marketing team is highly visible, working across the company to champion the voice of our customers. We are responsible for our brand as well as acquiring, growing, and retaining our customers. We develop and deliver all our customer communication including our social media, website, and advertising. We believe data and advanced analytics are the keys to marketing effectiveness, but this is only possible with a robust, scalable marketing technology platform.
The VP, Marketing Technology & Operations will be a member of Bestow’s Marketing Leadership team and be tasked with designing, building, and optimizing this platform.

Open to Austin, TX, Dallas, TX or Remote (US) #LI-Remote

Your Day to Day:

  • Developing and delivering marketing technology strategy and plan
  • Managing all aspects of Bestow’s marketing technology including the website, behavioral tracking, email, etc.
  • Partnering with Bestow’s Product and Engineering teams to implement new technology stack
  • Managing marketing technology budget and relationships with key partners including Facebook, Google, etc.
  • Recommending and implementing new tools and technologies that will enable Bestow to automate all aspects of marketing
  • Ensuring Bestow’s marketing technology stack is CCPA and GDPR compliant
  • Staying up to date with developments in ad tracking and customer identify resolution and recommending solutions to ensure Bestow’s marketing platform is leading edge
  • Partner with Bestow’s Data & Analytics team to design and implement a marketing attribution model as well as an enterprise customer data model
  • Conduct all responsibilities in accordance with Company policies, with strong adherence to our corporate values including compliance requirements.

Your Experience

  • >15 years in consumer marketing with experience in financial services or related industry preferred
  • Demonstrated experience in leading cross-functional teams to implement marketing technology
  • Hands-on experience with marketing and customer data platforms such as Facebook API, Salesforce.com Tealium, Segment, Iterable, Experian, Lob, etc. highly preferred
  • Significant experience in customer data and privacy issues, including CCPA, GDPR, etc.
  • Excellent communication skills with the ability to engage and influence all levels of organizational leadership
  • BA or BS, MBA, or other advanced degree equivalent preferred
  • Highly collaborative
  • Highly organized and you pay close attention to detail
  • Strong business acumen and strategic problem-solving skills
  • Passion for data and enjoy navigating your way around PostgreSQL or other relational databases

We value diversity at Bestow. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • AirflowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AbstractDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SendGridEmail

An Insider's view of Bestow

What are some social events your company does?

Last year Bestow sent everyone a make your own cocktail kit for a company-wide happy hour to help us keep in touch while we work remotely! We also have a slack channel for people who are interested in getting randomly introduced to a new member of the channel each week. It’s a great way to meet new hires and catch up with old pals.

Anna

Data Analyst

What does your typical day look like?

A typical day for me involves designing systems that get used internally and externally at Bestow. Secure and reliable solutions that allow us to meet an ever-increasing amount of traffic to our services. We like to use tools that promote creativity and automation across our responsible domains.

Clint

Senior Site Reliability Engineer

How has your career grown since starting at the company?

I am always challenged here. Bestow has provided me with the best, and most beautiful ways opportunities to grow both personally and professionally. My leadership has trusted me with huge tasks early on which push me professionally. It is this type of trust that has allowed me to grow my career.

Erika

Agency Service Specialist

How do your team's ideas influence the company's direction?

The Marketing Compliance and Operations Compliance team operates with a “run to the risk” attitude. They think of efficiencies to ensure the business understands, identify, and mitigate risks appropriately. This anticipation of what is coming around the corner attitude, continues to develop and foster trust Bestow wide.

Luke

Deputy General Counsel, Chief Compliance Officer

How do you collaborate with other teams in the company?

In my given role, I collaborate with teams across the business. Information Security & Privacy impact each area. I typically collaborate with different teams by projects. It can be security projects or other business-related initiatives. While remote we collaborate via zoom. Teamwork makes the dream work!

Ami

Chief Information Security Officer

What are Bestow Perks + Benefits

Bestow Benefits Overview

Why work with us?

When you’re reinventing an industry that’s gone unchanged for centuries, you need brain power, imagination and endless curiosity. At Bestow, every voice counts and every employee can shape our mission: to make financial products accessible to more people.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Caring for our own by covering 100% of employee medical insurance.
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Bestow provides employees with a flexible work schedule that includes Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per quarter.
Parking
We offer employees a parking subsidy.
Relocation Assistance
Our relocation assistance plan offers a maximum reimbursement of $5,000 and is on a case by case basis.
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within

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