VP, Growth at GlossGenius (New York City, NY)

| New York City, NY
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About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Tens of thousands of small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. With its powerful, intuitive platform, GlossGenius is some part a fintech company, some part an SMB software company, while its vibrant, distinguished brand makes it some part a consumer company.

About the Role

As the VP of Growth, you will be the leader building and running a team that drives accelerated customer demand and platform signups. You’ll architect and build an efficient, best-in-class funnel to attract SMBs and motivate them to run and grow their business with the industry’s best platform - GlossGenius. This role will oversee digital marketing programs including lead generation and nurturing, SEO/SEM, paid performance, events and offline marketing, and growth marketing. Your team will drive scalable campaigns and messages that build strong brand awareness, showcase our differentiation in solving customer pain points, and create an ever-growing ecosystem of SMBs ready to experience GlossGenius.

What You’ll Do

  • Build and lead a fast-paced Growth team that drives brand awareness, attracts high-quality customers, motivates their purchase decision, and creates a lifecycle of sustained engagement 
  • Architect and develop scalable, creative demand generation and growth strategies and campaigns (across a variety of channels like ads, email, direct mail, content, events, etc.) that will build a predictable pipeline at scale 
  • Guide your team to optimize and transform current systems, processes and analytics to drive best-in-class practices for lead generation and nurturing, lead-to-trialing, and ultimately conversion 
  • Design and integrate core messaging that revolves around value prop and benefits, showcasing competitive differentiation to the market across all campaigns and channels 
  • Partner with creative/ brand team to develop ad assets, landing pages, website updates, email marketing assets, etc. for marketing and revenue
  • Partner with cross-functional leadership to establish priorities, goals and targets, and ensure an efficient, cohesive customer journey that drives SMBs to conversion and platform success 
  • Create, lead, and track team plans, metrics, budget, and performance on a regular (weekly/ biweekly basis); reporting back to the organization on key messaging and product opportunities as well as market and customer insights to deliver client value and business growth 
  • Continuously evaluate the performance and ROI of campaigns, adjusting your demand tactics and strategy accordingly 

What We’re Looking For 

  • 12+ years experience in building, leading, and mentoring a Growth team with a successful track record of top-funnel growth and business results; B2-SMB experience is a plus!
  • Strong leadership experience with a passion for leading change and rallying others around ambitious goals 
  • Experience in successfully building a high-volume pipeline of high-quality prospects (tens of thousands of SMBs or consumers), including owning the budget, tactics, metrics, performance, and system optimization
  • Deep understanding of product/ self-serve led customer growth strategies and campaigns, with ability to integrate into downstream campaigns 
  • Knack for devising strategies that nail key positioning, differentiation, and messages in catchy, succinct campaigns that attract and engage core audience 
  • Creative approach and willingness to test and iterate on new strategies, messaging, and channels with the team in order to improve demand generation
  • Analytical and data-driven leader that can design and implement strategy, budget, and execution plans for the team, and measure and monitor their success; This includes getting highly detailed on demand gen attribution and efficacy of marketing spend  
  • Experience partnering with cross-functional leadership (eg, Revenue & Accounts, Product, Customer Success, Operations) to create a systematic, cohesive customer lifecycle that delivers enduring value to customers 
  • Genuine interest and excitement in striving toward ambitious goals and making a huge impact for SMB customers 

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.


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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ReactNativeLibraries
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ProductboardManagement

An Insider's view of GlossGenius

How does your team reward individual success?

We are very team-oriented but love calling out individual wins! Positive feedback from customers is always shared with the whole company, and leaderboards foster healthy competition and bragging rights for team members leading metrics each week. Employees get company-wide recognition in weekly newsletters and quarterly All Hands sessions!

Sabrina

Head of Customer Experience

What kinds of technical challenges do you and your team face?

We're building a platform that will power the future of small businesses. We focus on building well-architected apps and services to form a platform that scales horizontally and vertically - supporting the increasing ways we help our customers and the growing number of businesses using GlossGenius. Reliability is key!

Karim

CTO

What makes someone successful on your team?

Our team thrives on uplifting energy from curiosity, tenacity, and the drive to enable others. There is a contagious "make it happen" energy that empowers everyone on the team to be a builder, and everyone who leans into this grows rapidly. We’re glued together by our appreciation for each other and for our customers who make our work worthwhile!

Madelynn

Operations Associate

What is your vision for the company?

Our vision for GlossGenius is to be the gateway for entrepreneurship, enabling small business owners to focus on helping their guests and achieving their dreams. As the platform of choice that tens of thousands of small businesses already rely on every single day, we're excited about the impact we can have on the world around us

Danielle

CEO

How do you collaborate with other teams in the company?

We collaborate in every way! Everything you do here will have a high impact for both our customers and the company, so you will always be collaborating with people from other teams. We have a group of diverse backgrounds here, so I'm always gaining a new perspective or learning something new!

Ernest

Head of Business Operations

What are GlossGenius Perks + Benefits

GlossGenius Benefits Overview

We offer a competitive salary and equity package with comprehensive medical and dental insurance, and an unlimited vacation and time off policy - our team works hard, and we value their health, wellness, and time off to unwind and explore!

In addition to company and team events, we offer Lunch & Learns and cross-functional trainings. Employees are encouraged to take advantage of professional development opportunities - learning is core to what we do at GlossGenius.

Our employees also love + wear our unlimited (incredibly cool) GlossGenius team swag.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Continuing Education stipend
Time allotted for learning
Online course subscriptions available

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