VP, Fareportal & Cathay Pacific Marketing Leader at Synchrony (Charlotte, NC)

| Charlotte, NC
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Job Description:

Role Summary/Purpose:

The Vice President, Fareportal & Cathay Pacific Marketing Leader role will be responsible for initiating and leading marketing programs to drive growth for the Fareportal (including the CheapoAir and OneTravel) Dual Card and Private Label portfolios and the Cathay Pacific Cobrand portfolio, with a keen focus on driving marketing and product strategies and developing an omni-channel marketing plan, with particular focus on fully leveraging the partners' channels.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

Essential Responsibilities:
  • Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans.
  • Deliver Marketing programs through cross-functional matrixed organizational structure.
  • Establish and develop key relationships at senior levels of partner organization.
  • Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
  • Optimize contractual marketing spend and pursue additional funds to meet growth goals.
  • Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
  • Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
  • Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
  • Monitor and manage performance of all key credit and marketing metrics versus plan. Assist in the development of the Synchrony Financial planning cycle.


Qualifications/Requirements:
  • Bachelor's Degree or in lieu of a degree, a high school diploma and 11 years of marketing experience
  • A minimum of 8 years of marketing experience, preferably in credit card or financial services, including (can be concurrent):
  • 5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.
  • 5 years of experience with digital marketing - online and mobile.
  • Ability to travel up to 25% along with being COVID vaccinated.


Desired Characteristics:
  • Outstanding communications, relationship building, influencing and collaboration skills.
  • Strategic thinking with ability to develop and implement actionable plans to drive business results.
  • Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
  • Direct marketing experience with both acquisition and loyalty/lifecycle channels.
  • Proven ability to partner and communicate effectively with all levels of the organization.
  • Demonstrated project management skills.
  • Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.


Eligibility Requirements:
  • You must be 18 years or older
  • You must have a high school diploma or equivalent
  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).


Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:
  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.


The salary range for this position is 85,000.00 - 170,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 12

Job Family Group:
Marketing
More Information on Synchrony
Synchrony operates in the Financial Services industry. The company is located in Stamford, CT, Charlotte, NC, Kettering, OH and Chicago, IL. Synchrony was founded in 2022. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 19 open jobs at Synchrony, click here.
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