Your Impact
You're a Digital Marketing Leader looking to make a bigger impact on society - you excel at what you do, pining for a game-changing challenge with deeper personal meaning. You know how to build and execute digital marketing strategies in an enterprise B2B SaaS environment. You're well equipped to build, scale and optimize a predictable revenue engine.
You have the ability to lead a small team that is obsessed with results driven marketing execution. You lead with a hands-on approach to mentoring teammates and driving the team collectively towards success. We'd like you to bring insights from years of experience testing, measuring, iterating, and improving at every stage of the digital journey.
Your Day-to-Day
- Translate business objectives and sales priorities into a strategic digital marketing vision
- Set and deliver against short-term targets while also developing and laying the foundation for a long-term strategic plan for all things digital
- Manage digital projects through development; define, design and prioritize required capabilities with internal or external development resources and ensure deliverables are met on time and within budget
- Lead an existing team focused on demand generation, web, and performance, and create a roadmap for growth that aligns with your vision and our global growth plans
- Own budget to drive media strategy inclusive of web, SEM, email marketing, display/retargeting, social advertising, direct mail marketing, content syndication, and performance analytics
- Design, develop and execute a full-funnel digital strategy that identifies and engages the right leads
- Partner with Global leaders in Marketing, Sales, Training, People Operations and Product to drive Digital requirements
- Analyze internal and external data to derive insights, and drive action and optimization
- Track campaign metrics by investment, product and tactic to KPIs
- Manage website design, experience, development, and analytics
- Proactively engage with sales teams to coordinate, communicate, and optimize the impact of your marketing activities
- Identify growth opportunities throughout our total addressable market
- Analyze results, report up those observations to executive leadership and push forward next steps at a rigorous pace
Basic Qualifications
- Bachelor's in marketing or related discipline
- 10+ years of digital marketing experience
- Marketing measurement and campaign experience in B2B Marketing
- Web design and development experience
- CRM, B2B Marketing Automation technology, and measurement tools experience
- Deep experience with paid social media, including behavioral targeting and lead generation campaigns
- People management experience
- Experience working directly with sales teams and leaders
- Solid project management experience
Preferred Qualifications
- Marketing automation platform, Salesforce CRM, and Salesforce Marketing Cloud experience
- Excellent Communications skills and the ability to develop strong relationships and interact will all levels of management
- Exceptional written and presentation skills to advocate for campaign needs and champion insights
- Startup experience
Compensation and Benefits
- Competitive salary and 401K with employer match
- Discretionary paid time off
- Robust parental leave policy
- An award-winning office/working environment
- Ride along with police officers to see them use our technology and get inspired
- And more...