VP, Brand & Communications at KeepTruckin

| San Francisco, CA
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Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

We are looking for a VP of Brand & Communications to own the development of our brand positioning and consistency, and the execution of our communications strategy as we tell our brand story to the world.  You will create and lead a strategic comms plan that will support KeepTruckin’s short-term and long-term brand-building and product launches.  You will also lead its implementation, with an eye to scaling results globally to maximize business impact.  This role will report directly into the Chief Growth Officer.

What You'll Do:
  • Create and deliver an essential global communications plan that leads to long-term brand building and business goals, encompassing public relations, social media, analyst relations, community engagement, content strategy, and internal communications.
  • Be a key driver of how we amplify and advance our reputation with key external stakeholders including customers and industry peers.
  • Help determine the strategy and execute the roadmap that helps us elevate our brand across various audiences both internally and externally
  • Ensure tight end-to-end consistency of our brand, story, and messaging across all aspects of the customer, candidate, and employee journey
  • Build a messaging plan around our product launch roadmap to maximize positive media coverage of our products and services.
  • Work closely with business leaders on key initiatives and positioning including message development, corporate communications plans, events and sponsorships.
  • Provide coaching and training to the CEO and executive leadership on both internal and external communications to key stakeholders, customers, providers and partners.
  • Develop and maintain a performance tracking system to ensure communications strategies are achieving goals.
  • Identify and select a PR Agency that aligns with KeepTruckin’s brand.
What We're Looking For:
  • 15+ years leadership in brand marketing, public relations and external communications, preferably with pre-IPO and/or public company experience
  • Experience helping to define and win brands and categories, particularly within high-growth dynamic environments
  • Experience building and directing brand and communications marketing teams
  • Strong media relationships with key trade and business journalists across the US, EMEA, and APAC
  • Experience building strong internal communications functions with Executive leaders to build culture and cohesion
  • Ability to deliver proactive narratives while also managing issues across go-to-market planning and competitive positioning for an expanding product portfolio
  • A proven background in driving measurable public relations results in support of business goals, global brand and high profile executives
  • Exceptional leadership skills with an ability to set a positive tone and effectively manage, inspire and develop a world-class team

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • PostgresLanguages
    • LinuxLanguages
    • AnsibleLanguages
    • SpringLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

An Insider's view of KeepTruckin

How has your career grown since starting at the company?

I started on our Customer Success team 3 years ago. When I saw we were hiring internally for the Product team, I knew this was an opportunity I couldn’t pass up. Since I joined the Product team, I’ve been paired with a mentor, attended the Women in Product Conference & have been given so many opportunities to continue learning about Product Mgmt.


Product Manager

What are KeepTruckin Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
KeepTruckin proudly sponsors Employee Resource Groups. These groups amplify the voices and stories of our employees and create spaces for them to connect, collaborate, and develop their careers.
Team owned deliverables
Team based strategic planning
Open office floor plan
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
KeepTruckin employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
We offer comprehensive mental health benefits through Modern Health.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
KeepTruckin has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the on-tap beer and kombucha you can handle.
Happy Hours
Happy hours are hosted once per month. See our instagram @keeptruckinhq for details!
Recreational Clubs
KeepTruckin has office sports leagues year-round. We currently hold the title for back to back Basketball Champs in the San Francisco Equinox League!
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
KeepTruckin. offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
KeepTruckin hosts lunch and learn meetings for our interns bi-weekly and all are invited to attend!
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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