VP of Ads
Gopuff is the go-to solution for customers' immediate everyday needs, from convenience items and home products to over-the-counter medications, and food and drinks. As the fastest-growing, most affordable delivery service in the market, Gopuff is open 24/7 in most areas and late night everywhere else, to bring customers what they need, when they need it most. We're on a mission to shape the future of commerce by offering a unique combination of speed, selection, and a superior customer experience. The Gopuff Marketing Solutions (GMS) team creates value for our customers, brand partners, and for Gopuff through innovative campaigns that deliver predictable and repeatable ROI. Our products are designed to be native to the consumer experience, our auction algorithms will be built with a focus on personalization and the accessibility to our ad products will provide consumers with a delightful selection of products. We enable our partner advertisers to reach consumers in new and innovative ways, by surfacing products, creating awareness and closing the loop on purchases. Our goals are to build a leading ads platform that will drive significant innovation on the future of ads - from new ad formats and placements, to the bidding/promo/ranking and finally data, reporting, and management tools.
POSITION SUMMARY
Gopuff is seeking an experienced and innovative VP of Ad Products to oversee our Ads product and platform offerings, craft our product strategy and implementation, and develop market-leading product innovations. From product inception to delivery, this leader is responsible for the creating and motivating a team of industry and domain experts that manage the product development life cycle, and communicate the strategy and vision to technology management and other business stakeholders. The scope will include both consumer ad-serving (sponsored products, ad formats, quality, etc.) as well as advertiser focused platforms and tools (campaign management, APIs, integrations, data). To that end, we want a product visionary and evangelist with an insatiable drive to make things better - relentlessly building and advocating on behalf of our advertising customers and partners. This leader will help drive key product lines within the consumer portfolio, design a truly agile roadmap for execution of the vision, and also inspire diverse and talented teams to invent goPuff's future. As part of this, s/he will be responsible for aligning the leadership team and deeply collaborating with engineering, design and other product areas on the delivery of the Ads product roadmap and then ensure the delivery of the user experiences that drive significant growth in customer adoption, usage, and engagement. The VP of Ads Products must be a collaborative leader who works closely across functions to drive differentiated products in a space that is ripe for innovation. S/he will build and lead a talented team of product managers and engineers, and be part of the Gopuff GMS and Product leadership team. As such, it is critical that the leader be a strategic but pragmatic executor who can drive incremental delivery and execution while also moving towards an inspired product vision. The person in this role will have managed successful teams at scale and know how to motivate those around them to create strong and lasting relationships throughout the organization. S/he must be a hypothesis-driven, big thinker who knows how to execute with velocity against aggressive goals. This is a special opportunity for a product and technology leader who wants to impact the go-to platform for consumers' everyday needs.
Key responsibilities
- Develop the Ads product roadmap that drives meaningful innovation and user adoption. Establish and drive the execution of cross-platform product strategies that enable a cutting edge experience for our customers and partners.
- Drive the product lifecycle from vision and planning through to product delivery, collaborating across the executive team and senior engineering and marketing leadership.
- Leverage strong knowledge of the ad tech ecosystem in order to identify partners, and deliver industry-leading innovation as part of our product strategy.
- Communicate and collaborate closely with consumer, operations, marketing, business development, sales, and other key constituents within the company to ensure that the product offerings address customer requirements and market dynamics.
- Provide both strategic vision as well as tactical planning and execution direction to the product teams.
- Create a world-class product and engineering team, bring in top-tier talent and assure that the highest quality of leaders are nurtured and developed.
- Set aggressive yet realistic and practical goals for the team with clear objectives regarding measurement, results, and accountability of actions.
- Evaluate new technologies and make recommendations to pursue in future products
- Serve as a product evangelist and inspirational cross-functional leader for the company to help communicate and drive the consumer vision, roadmap and best practices for goPuff.
Preferred Qualifications
- 15+ years of experience in building world class digital consumer and platform products.
- 10+ years of experience hiring, managing, coaching and creating a high performance culture for building and growing teams
- Customer obsessed with a passion for transforming customer needs into an actionable product vision
- Excellent organizational skills, analytic capabilities, and attention to detail
- Excellent communication skills with an ability to effectively present to the senior leadership team, board of directors, and other key stakeholders
- Demonstrated ability to create an environment that fosters data-driven experimentation at high velocity
- Has a technically relevant Bachelor's degree or equivalent professional qualification
- Deep knowledge of the Ads and e-commerce ecosystems, and in tune with emerging technology and ad trends, with a knack for seeing around corners
- A strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
#LI-Remote
Benefits
We want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.
We also offer:
-Gopuff employee discount
-Career growth opportunities
-Internal rewards programs
-Annual performance appraisal and bonus
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it-stuff happens. But that's where we come in, delivering all your wants and needs in just minutes.
And now, we're assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you're hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.