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Caesars Sportsbook & Casino
We Are All Caesars
Las Vegas, NV

VIP Sports Marketing Manager at Caesars Sportsbook & Casino (Las Vegas, NV)

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Job Description
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting platform across America. We share a passion for sports and are industry leaders providing best-in-class service for all our customers.

BEHOLD! As a VIP Digital Marketing Manager, you will lead an energetic team of highly skilled sales professionals working to develop relationships with Caesars VIP guests. Your team's foremost role will be to act as the primary growth engine for Caesars VIP Sports and iCasino Marketing through outbound sales telemarketing, converting sales activities into increased sports betting and online gaming frequency focused on driving revenue/profit.
What You Will Do:
  • DIRECTLY SUPERVISES: Sports Sales Executives; VIP Digital Supervisor
  • Responsible for group performance management, including coaching, motivation and development of a team of highly talented sales professionals.
  • Train new hires and support ongoing training of sales executives for gaming systems, Salesforce, Caesars and Legacy William Hill programs, communications channels, and databases.
  • Develop an in-depth understanding of guest behavior related to profitability and use internal resources to develop calls-to-action for Sales Executive to execute upon.
  • Use extensive knowledge of iCasino slots and table games, sports betting, sports, teams, players and leagues to provide support for direct reports as well as guests as needed.
  • Provide regular feedback and coaching as well as annual reviews for direct reports using available HR tools.
  • Gather information from sales executives regarding best practices, and keep current on all property and online events, promotions and marketing offers for up-selling and cross-selling opportunities.
  • Gather competitive intelligence from the sports betting and iCasino industries to prepare for guest inquiries, and to position direct reports and the overall company for success.
  • Responsible for shift scheduling for the department.
  • Develop VIP programming including VIP Events at Caesars properties, sports events, or similar, to maximize unique guest experiences and prove a lift in revenue.
  • Partner with internal departments including CRM, Marketing, Business Development, Partnerships, and state leads to develop, market, and sell a competitive VIP Program.
  • Together with Enterprise Analytics develop and maintain reporting methods tracking accountability of revenue production and foster a proactive culture by sales executives to drive revenue.
  • Identify business opportunities and best practices while managing expenses to achieve desired profitability goals.
  • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies.
  • Identify compliance risks and take actions necessary to eliminate or minimize risks.
  • Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.
  • Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
  • Foster a culture of professional development directly managing supervisors in the department preparing for a management role.
  • When applicable, manage a call-center sales environment offering assistance to supervisors and sales executives, partnering with payments, the trading team, compliance, and customer service to resolve inbound requests from guests.

What You Will Need:
  • Bachelor's degree in Marketing or Business preferred.
  • Proven ability to effectively collaborate as well as manage and motivate a sales workforce.
  • Strong analytical skills. Ability to develop and communicate guest insight findings and recommendations, creating actionable strategies for sales functions.
  • Ability to work independently and manage multiple initiatives and projects.

  • Must possess a minimum of three years of successful Management experience, as well as three or more years of successful experience in direct sales, sales management, or business development background in a related field.
  • A minimum of one year in player development, VIP customer service within the casino gaming, sports betting or sports industry preferred.
  • Excellent interpersonal, communication, problem solving, leadership and analytical skills required.
  • Must be a proactive change agent.
  • Should have track record of success in both taking risks and making prudent business decisions.
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.

  • Sales Excellence: Leveraging sales techniques to maximize team's performance.
  • Passion for Service: Internally motivated to graciously serve, delight and build guest loyalty; as well as, lead a team of Account Executives to do the same.
  • Drive: Harnessing energy and passion to excel.
  • Customer/Commercial/Market Awareness: Anticipating and listening to customer needs; looking outside our world.
  • Influence: Engaging, leading and motivating a team of Account Executives to succeed.
  • Professional Excellence: Applied functional/business knowledge; professionalism, composure, effectiveness.

Physical Requirements:
  • Must have manual dexterity and coordination to operate office equipment including, but not limited to computers, telephone/headset, etc.
  • Must be able to work in moderate to loud noise conditions.
  • Must be able to make telephone calls for extended periods (minimum 40+ calls/day).
  • Must be able to lift up to 15 pounds.
  • Must be able to tolerate areas containing secondhand smoke.
  • Must be able to work for long periods of time, under fluorescent lighting.
  • Must be able to work at a desk, for most of the day, in a seated position.
  • Must be able to spend most of the day working off computer monitors and operating a keyboard.
  • Although most of the position will be spent seated at a desk, there will be occasions where candidate must be able to remain on one's feet for long periods of time, and/or walk for long distances.
  • Must be able to travel as needed.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
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Technology we use

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What are Caesars Sportsbook & Casino Perks + Benefits

Volunteer in local community
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Starting at 3 accrued weeks of PTO. EOY roll-over time up to 80 hours! 8 Holidays, 2 Floating Holidays, 1 Birthday Holiday
Paid Holidays
Paid Sick Days
40 hours of sick leave. EOY roll-over time up to 40 Hours of Sick time.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks

An Insider's view of Caesars Sportsbook & Casino

How do you collaborate with other teams in the company?

I partner closely with our Digital Hub team, comprised of Product Tech, Digital Operations, and Marketing. The Executives who lead these teams are some of the most innovative and driven leaders I’ve ever worked with. As we continue to rapidly grow, our goal is to ensure that we build a collaborative culture, set clear objectives, and have fun


Assistant Director of Human Resources

What are some things you learned at the company?

The need to strategically plan to scale personnel at exponential rates is one of the biggest learned experiences for me. Proactively hiring and building teams ahead of lofty, yet realistic growth expectations has ensured we scale effectively and efficiently.


Manager of Digital & Marketing Talent Acquisition Partner

What unique initiatives do you have that encourage innovation?

I believe in a non-hierarchical way of managing my team which leaves room for honest and open discussions. I genuinely believe this encourages the team to work deferentially and organically forces them to think of ways to be innovative and be true to their respective creative problem-solving selves and to be part of the solution.


Program Director U.S. Digital State Expansion

How has your career grown since starting at the company?

I am just as excited and motivated today, as I was during my initial on-boarding and that is a direct result of the success achieved through the ability to work together. As a member of the team, I am confident that no matter what challenges may surface, Caesars Digital will conquer them together.


Tech Lead

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