VIP Sports Marketing Manager

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Job Description
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting platform across America. We share a passion for sports and are industry leaders providing best-in-class service for all our customers.

BEHOLD! As a VIP Digital Marketing Manager, you will lead an energetic team of highly skilled sales professionals working to develop relationships with Caesars VIP guests. Your team's foremost role will be to act as the primary growth engine for Caesars VIP Sports and iCasino Marketing through outbound sales telemarketing, converting sales activities into increased sports betting and online gaming frequency focused on driving revenue/profit.
What You Will Do:

  • DIRECTLY SUPERVISES: Sports Sales Executives; VIP Digital Supervisor
  • Responsible for group performance management, including coaching, motivation and development of a team of highly talented sales professionals.
  • Train new hires and support ongoing training of sales executives for gaming systems, Salesforce, Caesars and Legacy William Hill programs, communications channels, and databases.
  • Develop an in-depth understanding of guest behavior related to profitability and use internal resources to develop calls-to-action for Sales Executive to execute upon.
  • Use extensive knowledge of iCasino slots and table games, sports betting, sports, teams, players and leagues to provide support for direct reports as well as guests as needed.
  • Provide regular feedback and coaching as well as annual reviews for direct reports using available HR tools.
  • Gather information from sales executives regarding best practices, and keep current on all property and online events, promotions and marketing offers for up-selling and cross-selling opportunities.
  • Gather competitive intelligence from the sports betting and iCasino industries to prepare for guest inquiries, and to position direct reports and the overall company for success.
  • Responsible for shift scheduling for the department.
  • Develop VIP programming including VIP Events at Caesars properties, sports events, or similar, to maximize unique guest experiences and prove a lift in revenue.
  • Partner with internal departments including CRM, Marketing, Business Development, Partnerships, and state leads to develop, market, and sell a competitive VIP Program.
  • Together with Enterprise Analytics develop and maintain reporting methods tracking accountability of revenue production and foster a proactive culture by sales executives to drive revenue.
  • Identify business opportunities and best practices while managing expenses to achieve desired profitability goals.
  • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies.
  • Identify compliance risks and take actions necessary to eliminate or minimize risks.
  • Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.
  • Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
  • Foster a culture of professional development directly managing supervisors in the department preparing for a management role.
  • When applicable, manage a call-center sales environment offering assistance to supervisors and sales executives, partnering with payments, the trading team, compliance, and customer service to resolve inbound requests from guests.



What You Will Need:
EDUCATION AND EXPERIENCE:

  • Bachelor's degree in Marketing or Business preferred.
  • Proven ability to effectively collaborate as well as manage and motivate a sales workforce.
  • Strong analytical skills. Ability to develop and communicate guest insight findings and recommendations, creating actionable strategies for sales functions.
  • Ability to work independently and manage multiple initiatives and projects.


QUALIFICATIONS:

  • Must possess a minimum of three years of successful Management experience, as well as three or more years of successful experience in direct sales, sales management, or business development background in a related field.
  • A minimum of one year in player development, VIP customer service within the casino gaming, sports betting or sports industry preferred.
  • Excellent interpersonal, communication, problem solving, leadership and analytical skills required.
  • Must be a proactive change agent.
  • Should have track record of success in both taking risks and making prudent business decisions.
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.


COMPETENCIES:

  • Sales Excellence: Leveraging sales techniques to maximize team's performance.
  • Passion for Service: Internally motivated to graciously serve, delight and build guest loyalty; as well as, lead a team of Account Executives to do the same.
  • Drive: Harnessing energy and passion to excel.
  • Customer/Commercial/Market Awareness: Anticipating and listening to customer needs; looking outside our world.
  • Influence: Engaging, leading and motivating a team of Account Executives to succeed.
  • Professional Excellence: Applied functional/business knowledge; professionalism, composure, effectiveness.


Physical Requirements:

  • Must have manual dexterity and coordination to operate office equipment including, but not limited to computers, telephone/headset, etc.
  • Must be able to work in moderate to loud noise conditions.
  • Must be able to make telephone calls for extended periods (minimum 40+ calls/day).
  • Must be able to lift up to 15 pounds.
  • Must be able to tolerate areas containing secondhand smoke.
  • Must be able to work for long periods of time, under fluorescent lighting.
  • Must be able to work at a desk, for most of the day, in a seated position.
  • Must be able to spend most of the day working off computer monitors and operating a keyboard.
  • Although most of the position will be spent seated at a desk, there will be occasions where candidate must be able to remain on one's feet for long periods of time, and/or walk for long distances.
  • Must be able to travel as needed.



The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!

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