Vice President, Marketing Technology at Optum (Minneapolis, MN or Remote)

| Minneapolis–Saint Paul, MN +25 more | Remote
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Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)
Optum Digital is an organization dedicated to delivering simple, effective and comprehensive solutions to organizations and consumers across the whole health system. By understanding our customers, members and patients' needs and putting them at the center of everything we do, we improve experiences and outcomes for everyone we serve while reducing the total cost of care. In this role, you will join a team that is dedicated to leveraging data for personalized care and critical decision making so care can be delivered when and where people need it most.
Reporting to the SVP, Optum Digital Experience, you will serve as a key leader for the enterprise MarTech strategy, content management development, Digital Marketing Platform and Offer Management teams. In concert with Chief Marketing Officers across the business lines, you will lead a global team of about 400 product owners, architects, engineers and digital marketing subject matter experts towards the development of fully integrated, omni-channel, go-to-market strategies, products and campaigns that will drive meaningful results for the business.
You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
  • Lead the development of an overall marketing technology strategy that will drive profitable growth
  • Collaborate with business partners to gain a thorough understanding of the drivers of UnitedHealth Group's line of business marketing; understand its strategic goals, and successfully lead the team to support the growth of the business
  • Partner with business leaders to develop and execute strategic, fully integrated, omni-channel marketing plans and programs that directly support the business's growth agenda specifically focused on:
    • Deliver differentiated marketing capabilities
    • Focus on platform consolidation in Marketing technology
    • Enter new markets or extend our market positions and accelerate growth leveraging marketing technology and capabilities
  • Provide strategic and tactical support to package, position and promote innovative capabilities that enable UnitedHealth Group to differentiate with Marketing capabilities
  • Facilitate a collaborative process to ensure marketing strategies are aligned, prioritized, and focused on the greatest opportunities to drive engagement and profitable growth
  • Participate in ongoing integrated product marketing planning capabilities across the businesses
  • Proactively assume responsibility for leading and executing on strategic initiatives and projects, responding to requests, and serving as a key contact for Optum Digital and enterprise Marketing Technology
  • Advance the Product Marketing "analytical agenda" delivering on KPIs (financial, engagement, etc.) for all marketing initiatives; develop and optimize A/B testing strategies to assess marketing impact; ensure necessary reporting is in place to track and measure activity, engagement, and financial metrics
  • Develop and manage the appropriate level of resource investment to meet campaign objectives, goals and budget; accountable for driving to target outcomes within identified budget

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
  • 5 + years of consumer marketing experience
  • Proven success as a data-centric, business-minded, highly strategic product (or line of business) marketing or marketing technology executive
  • Demonstrated track record of leading teams in the development of fully integrated, omni-channel business-building technology and product strategies
  • Proven strategic partner with a distinctive point of view and willingness to push back appropriately
  • Demonstrated consistent ability to take information and make it actionable; react to market trends, opportunities, and threats; and leverage data to drive thinking/strategies
  • Demonstrated understanding of B2C marketing dynamics
  • Experience with entrepreneurial orientation adept at solving unique and complex problems using technology
  • Proven superior intellectual capacity and sound judgment to lead in a changing and ambiguous environment
  • Experience in effectively leading, managing and developing staff in ways that strengthen team effectiveness and efficiency
  • Demonstrated ability to be highly organized and disciplined project management and leadership skills to balance multiple projects with varying priority, as well as ensure project stakeholder accountability, collaboration and solid execution of work
  • Demonstrated superior written and verbal presentation skills for an executive audience
  • Demonstrated high level of passion for the MarTech space
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:
  • Master's degree in Marketing, Computer Science or Business Administration
  • B2B Marketing experience
  • MarTech & Adobe product experience

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)
*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Colorado, Connecticut or Nevada Residents Only: The salary/hourly range for Colorado residents is $174,600 to $332,200. The salary/hourly range for Connecticut/Nevada residents is $174,600 to $332,200. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
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Candidate Location Eligibility:
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Boston, MA
Chicago, IL
Dallas-Fort Worth, TX
Detroit, MI
Hartford, CT
Houston, TX
Jacksonville, FL
Las Vegas, NV
Los Angeles, CA
Louisville, KY
Madison, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New York City, NY
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Raleigh-Durham, NC
San Diego, CA
San Francisco, CA
Seattle, WA
Washington DC

Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • JenkinsLanguages
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • KafkaFrameworks
    • LinuxFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • SmartsheetManagement

An Insider's view of Optum

How would you describe the company’s work-life balance?

Many companies have a standard 8-hour day, but we don’t. Optum is a global company, so we recognize that working hours are different for everyone depending on their situation. Optum has implemented flexible working policies that allow employees to work from home in addition to the traditional office setting with virtual tools to support everyone.

Rachel

Chief of Staff

What projects are you most excited about?

My teams work on Digital Benefits where our mission is to deliver benefit clarity, cost transparency, and guidance towards increasing healthy outcomes for our members! One exciting project that we just finished was the Mental Health Hub, where we worked to spotlight member's mental health benefits offered by their United Healthcare health plans.

Tim

Senior Software Engineering Manager

How does the company support your career growth?

At Optum the ideal of helping people live healthier lives transcends the healthcare industry and applies to our employee experience. Through meaningful mentorships and participation in holistic leadership development programs, I have been empowered to show up as the best version of my authentic self at home and at work to pursue my life’s purpose.

Kat

Technology Product Director

How does the company support your career growth?

I started with the company 12 years ago and have been promoted 5 times. As an analyst, I provided leaders with meaningful analytics needed for decision-making. Now as a Director, I’m the one making the decisions. I’m responsible for creating effective business strategy, executing tactical plans, and helping drive patent culture transformation.

Komal

Director, UHG Invention Program

What are Optum Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Parking
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

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