This is a hybrid role based in our Needham, MA headquarters.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. Shark Ninja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. The Vice President of Marketing is responsible for the overall brand management, marketing strategy and execution for the Robot Vacuum category. This is a global role, leading the core US business as well as international expansion across geographies. 

You will lead the Brand Marketing teams to drive the voice of the consumer in defining the new product roadmap as well as leading branding and storytelling across all consumer touchpoints. You will lead marketing activation and product commercialization across channels, partnering with the Sales, Category Management, Creative, Media, Consumer Insights, Commercial Analytics, Product Development and Engineering teams to ensure consistent and flawless execution across a $350M business.

SharkNinja moves at a very fast pace, so your ability to lead and inspire marketing teams that bring products to market faster than our competition is critical. Your ability to pivot quickly and your passion for both innovation and the consumer will impact on the consumer experience and in driving sales. The VP is a creative and strategic thinker who strives to align both category and marketing goals with the company mission, moving forward vigorously with consensus. You will be accountable for developing and driving an A+ team and helping achieve annual revenue and profit targets.

Key Responsibilities:

•Develop and drive overall marketing strategies to deliver revenue and margin goals

•Own and deliver financial results for Shark Robots business

•Manage global brand identity and messaging for Shark Robots

•Ensure consistency and impact across every consumer touchpoint (packaging, displays, collateral, media, PR, online) aligned to category, brand and business objectives

•Develop and drive the commercialization strategy for the category; drive commercialization content to help place and drive products at retail

•Lead development of all communication across touchpoints – in store, online and D2C including but not limited to Displays, Packaging, Collateral, Branding, Online Assets, Naming, D2C Assets and video / TV

•Ensure 100% on time delivery and execution of all commercialization materials

•Work cross functionally with Sales and Product Development to ensure 360-degree execution of the commercialization plan

•Lead and drive cross functional teams

•Establish connection and proactively communicate with other senior leaders in the organization, including Sales, Category Management, Creative, Media, Consumer Insights, Commercial Analytics, Product Development and Engineering

•Work closely with product development and engineering teams on new products and develop the marketing story and communication for all product lines

•Drive digital first mindset within marketing, sales and other departments

Ways of working / personal characteristics:

•General manager mindset and capabilities, not just a marketing specialist

•Learning attitude and growth mindset

•Operate as a SharkNinja senior leader

•Be an enterprise-level problem solver having a can-do, solution-oriented mindset; don’t focus on what you know/don’t know or how something has been done before but instead on how you can drive to the best possible solution

•Understand and be open about what you don’t know AND do everything in your power to learn quickly and figure it out. Plan for how to compensate for your “known unknowns.” Learn quickly

•Be relentless, resourceful, and entrepreneurial; never settle for what you have done – constantly look for ways to do things better

•Drive impact through inquiry; ask probing questions and push others to be their best selves.

•Be nimble and flexible; adapt quickly to changing circumstances or new insights

•Be comfortable with risk; know that the biggest risk often comes from inaction rather than from getting it wrong

•Operate in a prioritized fashion; know what you are trying to get done and focus your resources.

•Be in the details and hands on; think strategically but drive to action

Key Requirements:

•Bachelor’s degree in Marketing or related, or equivalent. MBA preferred

•12 + years marketing/management and leadership experience within a consumer product company

•Experience bringing products to market for big brands with revenue over $300M

•Experience developing marketing communication and campaigns that build the brand and drive consumer demand

•Understanding of the “big-box” retail marketplace, digital and eCommerce.

•Previous experience working with global teams and globally sourced products

•Ability to work cross functionally with Product Development, Engineering and other disciplines

•Demonstrated leadership skills to inspire teams

•Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment

•Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude

•Ability to travel approximately 25% of the time including globally. 

#LI - Hybrid

YOUR ROLE in DIVERSIFYING SHARKNINJA

· As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy

· Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

· Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities

· Participate in employee engagement surveys and respond as openly and honestly as possible

· Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues

· Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

· Lead us to be “RARELY SATISFIED” 

· Make things better each day; “PROGRESS OVER PERFECTION”

· Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”

· Deliver something great; “WINNING IS A TEAM SPORT”

· Be clear and honest, “COMMUNICATING FOR IMPACT”

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the 'Best ESG Management Company' in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022. We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.

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