SharkNinja
Positively impacting people’s lives every day in every home around the world.
Hybrid

Vice President of Marketing - Ninja (Motorized and Kitchenware)

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The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. Shark Ninja Marketing leaders have a general manager mindset and the ability to collaborate and operate across functional boundaries into Sales, Product Development and DTC / eCommerce.


The Vice President of Marketing is responsible for the overall brand management, marketing strategy and execution for the Motorized (Blenders, Ice Cream Makers, Food Processors, Mixers, Juicers) and Kitchenware (Cookware, Bakeware, Cutlery) categories. This is a global role covering all geographies and retail channels including online and DTC. 

You will lead the Brand Marketing teams to drive the voice of the consumer in defining the new product roadmap as well as leading branding and storytelling across all consumer touchpoints. You will lead product commercialization for the DTC, in-store and online business globally, partnering with the Sales, Category Management, Creative, Media, Consumer Insights, Commercial Analytics, Product Development and Engineering teams to ensure consistent and flawless execution across a $2B+ business.


SharkNinja moves at a very fast pace, so your ability to lead and inspire marketing teams that bring products to market faster than our competition is critical. Your ability to pivot quickly and your passion for both innovation and the consumer will impact on the consumer experience and in driving sales. The VP is a creative and strategic thinker who strives to align both category and marketing goals with the company mission, moving forward vigorously with consensus. You will be accountable for developing and driving an A+ team and helping achieve annual revenue and profit targets.


Specific accountabilities:

•Develop and drive overall marketing strategies to deliver revenue and margin goals

•Own and deliver financial results for the Ninja Motorized and Kitchenware business

•Manage global brand identity and messaging for Ninja Motorized and Kitchenware sub-brands

•Ensure consistency and impact across every consumer touchpoint (packaging, displays, collateral, media, PR, online) aligned to category, brand and business objectives

•Develop and drive the commercialization strategy for the Ninja Motorized and Kitchenware business

•Develop and execute launch plans for all products – in store, online and D2C including but not limited to Displays, Packaging, Collateral, Branding, Online Assets, Naming, D2C Assets

•Ensure 100% on time delivery and execution of all commercialization materials

•Work cross functionally with Sales and Product Development to ensure 360-degree execution of the commercialization plan

•Develop and distribute commercialization content to help place and drive products at retail

•Lead and drive cross functional teams

•Establish connection and proactively communicate with other senior leaders in the organization, including Sales, Category Management, Creative, Media, Consumer Insights, Commercial Analytics, Product Development and Engineering

•Work closely with product development and engineering teams on new products and develop the marketing story and communication for all product lines

•Drive digital first mindset within marketing, sales and other departments


Ways of working / personal characteristics:

•General manager mindset and capabilities, not just a marketing specialist

•Onboard rapidly, learning and aligning to the SharkNinja go to market strategy

•Operate as a SharkNinja senior leader

•Be an enterprise-level problem solver having a can-do, solution-oriented mindset; don’t focus on what you know/don’t know or how something has been done before but instead on how you can drive to the best possible solution (that the impossible can be achieved)

•Understand and be open about what you don’t know AND do everything in your power to learn quickly and figure it out. Plan for how to compensate for your “known unknowns.” Learn quickly

•Be relentless, resourceful, and entrepreneurial; never settle for what you have done – constantly look for ways to do things better

•Drive impact through inquiry; ask probing questions and push others to be their best selves.

•Be nimble and flexible; adapt quickly to changing circumstances or new insights

•Be comfortable with risk; know that the biggest risk often comes from inaction rather than from getting it wrong

•Operate in a prioritized fashion; know what you are trying to get done and focus your resources.

•Be in the details and hands on; think strategically but drive to action

•Operate consistent with and authentically embracing the SharkNinja success qualities: Challenge and be challenged, Real and authentic, Entrepreneurial mindset, Growth in self and others, Inspired and inspiring 


Key Requirements:

•Bachelor’s degree in Marketing or Business, or equivalent experience. MBA preferred

•10+ years marketing/management and leadership experience within a consumer product driven company

•Experience bringing products to market for big brands with revenue over $400M

•Understanding of the “big-box” retail marketplace, digital and eCommerce.

•Previous experience working with global teams and globally sourced products

•Ability to work cross functionally with Product Development, Engineering and other disciplines

•Demonstrated leadership skills to inspire teams

•Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment

•Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude

•Ability to travel globally



At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

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What are SharkNinja Perks + Benefits

SharkNinja Benefits Overview

All full time employees who work at least 30 hours per week or more are eligible for company benefits. These include several Medical plans, Dental, Vision, Health & Dependent Care FSA, HSA, company paid Life insurance, company paid AD&D, company paid Disability, Supplemental Life, Critical Illness, 401(k) & Company Match, Pet Insurance, Tuition Reimbursement, generous Paid Parental Leave, Calm Premium, TaskHuman, Pre-Paid Legal Plan, generous Time Off, Charitable Matching, Associate Discount on SharkNinja products, Referral Bonuses, Onsite Gym, & Fitness Classes in our Needham office, Summer Friday’s, and much more.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Onsite office parking
Relocation assistance
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours

Additional Perks + Benefits

SharkNinja enjoys half day Fridays in August. Summer also bring Food Trucks and Ice Cream Thursdays. Associates also enjoy discounted products for family and friends, including our annual holiday sale.

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