User Acquisition Manager

| Remote
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We are Mythical Games. A Venture-backed next-generation game technology company at the intersection of video games and economics led by industry veterans. Our goal is to lead the industry with the launch of exceptional video game experiences that leverage distributed ledger technology, while also providing a platform of robust tools that will allow any other game developers to do the same. 

We are currently seeking a talented User Acquisition Manager to plan, execute, and optimize user acquisition campaigns and grow our user base. Reporting to the Director of Growth Marketing, the ideal candidate will be a motivated, curious self-starter with expert-level campaign execution knowledge. You’ll be working closely with the marketing and product teams to come up with new advertising ideas and constantly fine tune the performance of our UA efforts. As a key member of our marketing team, you will have the opportunity to make your mark on content consumed worldwide...and have fun while doing it. 

This is an excellent opportunity for someone with an analytical mindset to shape our marketing efforts through a mix of cross-platform testing, data analysis, and campaign management & optimization.

Responsibilities

  • Plan, launch, optimize, and analyze UA campaigns for the Core platform including the UA Budget, KPI Goals, and targeting criteria
  • Implement and monitor cross-platform attribution tracking and key campaign KPIs with the goal of making adjustments where necessary based on performance
  • Partner with the Analytics team to build comprehensive dashboards that track and measure campaign health and effectiveness.
  • Optimize creatives, targeting, bids and budgets to drive campaign goals
  • Manage UA campaigns and budgets across multiple channels and geographies
  • Leverage 3rd Party/Internal attribution tools to monitor, optimize, and report the performance of campaigns/ initiatives and provide recommendations to key stakeholders
  • Collaborate with marketing to ensure world-class and fully optimized creatives
  • Iterate and improve UA through sharing key insights and recommendations to inform creative direction, asset iteration, and develop A/B testing strategies
  • Research and evaluate UA trends in gaming and two-sided marketplaces
  • Contribute to building, maintaining and developing our relationships with UA partners
  • Work closely with Marketing, Product Management, and Finance teams
  • Stay current on the user acquisition landscape, growth trends, best practices, competitor strategies and ‘hacks’ to develop new ideas and initiatives for growth

Requirements

  • 3+ years experience running UA campaigns in the gaming industry
  • Experience sourcing and managing external agencies and resources
  • You are well versed in the language of apps ARPU, ARPDAU, CPI, LTV, etc., and bonus points for subscription models and measurement
  • Experience with UA platforms and channels such as Facebook, Google, Twitter, TikTok
  • Good understanding of marketing analytics and adtech tools
  • Performance driven, able to analyze ROAS
  • Strong work ethic and ability to work on multiple campaigns simultaneously
  • Demonstrated ability to effectively manage and optimize acquisition budgets
  • Demonstrated ability to drive major incremental volume & returns from creative development, creative testing & creative iteration
  • A desire to do both strategic planning and daily execution/optimization
  • Ability to work in a fast-paced dynamic environment with ambitious goals and little supervision
  • Strong Excel and/or Google Sheets skills

Pluses:

  • A good sense of F2P game design
  • International acquisition experience 
  • Experience working with PC / AAA titles 
  • Understanding of website funnel optimization 
  • Knowledgeable in Crypto / NFT space
  • Experience with influencer marketing 
  • A Passion for games

Required Application Materials:

  • Resume
  • Cover Letter

Our team values diversity and believe that it strengthens our games, products, and communities. We strongly encourage POC, folks with disabilities, those belonging to the LGBTQIA+ communities, and folks across all gender identities to apply.

We offer our team benefits such as (but not limited to) high-quality Vision, Dental, and Health Care, generous Parental Leave, and Unlimited PTO to ensure that they actually take time off without the stress of needing to accrue time.

If you need assistance around accommodations due to a disability, please reach out to [email protected] We’ll be with you as soon as possible; our goal is to ensure an accessible and equitable interview process for everyone.

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An Insider's view of Mythical Games

How would you describe the company’s work-life balance?

We see life as broader than the professional setting and objectives. A lot of companies claim that as a core value but fall short. This is the first place where I have seen laser-focused execution, paired with complete radio silence in the evenings and over the weekend. As a father of two young boys, this makes all the difference in the world.

Stoyan

VP of Product, Marketplace

What's the biggest problem your team is solving?

One we have now is we are building a whole bidding engine from scratch for the marketplace and addressing non-instant blockchain finalization timelines and support for different payment methods and currencies. The possibilities are endless and we iterate daily on the architecture to ensure we deliver a great solution fast. So much to learn!

Sebastiano

Sr. Technical Product Manager

How has your career grown since starting at the company?

As an intern, I was fresh out of a web development Bootcamp without experience in large codebases. Everyone was super helpful with getting me up to speed, and within a couple of weeks, I was taking on tasks and contributing to our workflow. I was pleasantly shocked when they offered me a full-time job, launching my career as a software engineer!

Gretchen

Associate Software Engineer

How do you empower your team to be more creative?

I strive to ask my teams to reevaluate the boundaries they encounter in their work, whether externally or self-imposed. Boundaries are important for creative focused work, but where you place them and what they define, is critical to exceeding what you began to imagine was possible.

Jamie

C-Founder and Chief Creative Officer

What are some social events your company does?

Pub trivia night is always a blast and a great way for team members working across several states to better know each other. There’s always an accompanying costume theme and some folks get really into it. It’s always fun to see how creative people get! Mythical also threw a pretty great Zoom holiday party with magic, games, and cocktail lessons!

Elle

UX/UI Designer

What are Mythical Games Perks + Benefits

Mythical Games Benefits Overview

We offer our team benefits such as (but not limited to) high-quality Vision, Dental, and Health Care, generous Parental Leave, and Unlimited PTO to ensure that they actually take time off without the stress of needing to accrue time.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Continuing Education stipend
Paid industry certifications
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