Technical Product Marketing Manager (SAP)

| East Bay | Hybrid
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From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Job Description About the role: 

Technical Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. The customers that we’re heavily focused on will range from data architects, to data engineers, to CTOs, and emerging tools and processes that they are interested in. The role partners closely with product, sales, design, communications, and analytics. You will be familiar with the customer lifecycle from acquisition to expansion to shape product interest, evaluation, purchase, and growth. Key programs include supporting launches, partnering with product to execute growth programs with integrated campaigns, sales enablement, as well as collaborating with AR and PR teams.  

We are looking for a creative and collaborative product marketer to join our fast-growing team.

As a technical product marketing manager at Fivetran, you will: 

  • Learn and distribute knowledge to Product and GTM teams about SAP ecosystem - with a focus on backend database systems for both S/4HANA and SAP ECC and other SAP systems
  • Understand existing SAP-native data integration technologies, including ABAP scripts, from SAP applications to warehouses and databases 
  • Translate complex ideas & strategies into customer-facing collateral including data sheets, pitch decks, blogs, setup documentation, and more
  • Develop & repurpose thought leadership stories to support our partner team & other GTM leads
  • Organize, facilitate, and maintain market, customer, competitor and segment research. Develop materials and trainings based on findings
  • Support Product Marketing Team with additional projects, product launches, research initiatives, and collateral updates and maintenance
  • Partner with our Global Marketing team on growth campaigns associated with webinars, events, websites, and emails

What you bring to the table: 

  • SAP Experience. Have a strong base understanding of SAP products, core customer and company buyer + user profiles, pricing (from product to services to support), core partnerships, and certifications.
  • Enterprise marketing experience. You are familiar with the complex buying needs of Enterprise customers, including understanding organizational layout and role-based messaging.
  • Experience working with Sales teams: Whether it’s been enabling teams, crafting messaging for sales pitches, or being a former member of a sales team, it’s important that we understand how to best support our GTM counterparts.
  • In-person, virtual, and written communication prowess. You will be working with users, product managers, sales and marketing at Fivetran across the world. You have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium. You excel at verbal and written communication, knowing how to repurpose marketing material into different mediums while ensuring consistency in messaging & value proposition.
  • Hungry & ready to dive in. Fivetran is moving, growing, and changing quickly, it is an environment you embrace. You will be exposed to a lot of different projects and are excited to roll up your sleeves and get stuff done. 
  • Highly-organized with a project management track record. You’ll be coordinating projects and work streams across many different teams, responsible for collecting and maintaining customer materials and research. You will help us up level not only the quality of work we produce but the amount and accessibility of it.

Nice-to-haves (optional):

  • Data Industry experience. You are either versed in all things data, having formerly been an analyst, or a major industry that is a heavy user of data & insights—think marketing, finance, customer support, or sales. 
  • Cloud experience. You’re familiar with data tools, either in data integration or data warehousing, from Google Cloud, Microsoft Azure, or Amazon Web Services.

Perks and Benefits:

  • 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
  • Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
  • Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
  • 401k match program
  • Eligible donation match program
  • Monthly cell phone stipend
  • Work-from-home equipment reimbursement for your home office setup!
  • Professional development and training opportunities
  • Company virtual happy hours and fun team building activities
  • Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
  • Commuter benefits to help with transit and parking costs

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • WebflowCMS
    • SalesforceCRM
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration

An Insider's view of Fivetran

How would you describe the company’s work-life balance?

Our employees are the talent that fuels Fivetran. We’re proud of the culture we’ve built to date, and, as a company that is always looking for ways to improve, and continue to be thoughtful and inclusive about this new way of working. This includes continually looking for ways to provide an equitable experience and opportunities for all employees.

Jiyoung

Senior Director, Employee Experience

How do you collaborate with other teams in the company?

"One thing that I have absolutely loved about working with the engineering team is they understand the customer just as deeply as I do. That really promotes innovation, because they can think through innovative ways to solve customers’ problems."

Meer

Lead Product Manager

What are some things you learned at the company?

"Fivetran is a true rocketship. I didn’t realize what an incredible company I was joining, so I feel lucky to be here every day. Everyone loves Fivetran whether they’re a customer or they’re an employee. We all strive toward a common goal of making Fivetran the best, and we’ve done a pretty amazing job at it."

Rachel

Regional Sales Manager, Commercial

What is your vision for the company?

"Because our mission is to make access to data as simple and reliable as electricity, we are in the business of moving data. As far as innovation, I would highlight two words: simple and reliable."

Helge

SVP, Engineering

What makes someone successful on your team?

"Curiosity and asking "why" are the most important traits that make a Product Manager successful at Fivetran. Our Product Managers deeply understand the data industry, our customer needs and the competitive environment in order to identify opportunities to drive growth and additional customer value. This is the fuel for the Fivetran rocket!"

Julie

Director of Product Operations

What are Fivetran Perks + Benefits

Fivetran Benefits Overview

100% paid Medical, Dental, Vision and Basic Life Insurance
25 days annual paid vacation, plus 13 paid holidays and generous sick time
Robust parental leave program
401k match program
RSU's - every employee is granted RSU's when they walk in the door
Home office setup reimbursement program for 100% remote employees
Pet Insurance
Commuter pre-tax benefits options to help with transit and parking costs
Professional development and training opportunities
Annual learning and continued education stipend
Unlimited coffee, office snacks, and frequent catered lunches
Company happy hours and fun team building activities
Monthly cell phone stipend
Referral bonuses

Culture
Volunteer in local community
Fivetran encourages every employee to volunteer by giving them 2 days off each year to dedicate to a volunteer opportunity! How cool is that?!
Partners with nonprofits
Fivetran partners with a number of nonprofits throughout the year via donation matching and other co-sponsored events.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Our executive sponsored Employee Resource Groups now encompass 7 unique groups with a global reach. ERG's are open to members and allies at Fivetran and foster community and belonging.
Hiring practices that promote diversity
Fivetran implemented the Rooney Rule to increase more diverse candidates at the on-site interviewing stage to promote a diverse candidate pool for consideration when making decisions on hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
Disability insurance
Dental insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Vision insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Health insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Life insurance
Pet insurance
Wellness programs
Fivetran host a Wellness Week every yea
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Customized development tracks
Paid industry certifications

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