Strategic Product Marketing Manager
About Ruggable:
Ruggable is a Los Angeles-based, venture-backed, rapidly growing e-commerce startup that is disrupting the $7B rug industry and revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor and solve for complex challenges, while charting your own career.
Job Summary
We are currently seeking a Strategic Product Marketing Manager to drive key strategic initiatives, including new product launches and executive-facing analyses. The role will have a healthy mix of strategic and execution-oriented tasks in support of important initiatives. This role needs a detail-oriented, analytical, strategic and creative thinker who is driven by data, is goal-oriented, and has a passion for working in a fast-paced environment. Your work will be cross-functional and involve multiple stakeholders including the product, E-commerce, creative, and paid media teams in addition to the senior executive team.
What You’ll Do:
New Product Strategy:
- Identify opportunities and drive strategic decisions related to new product and consumer-facing initiatives, including product merchandising, value messaging, customer acquisition/retention, pricing, etc.
- Conduct research (e.g. customer surveys) and market analyses (e.g., competitive review) to identify opportunities for the marketing team
- Run data-driven analysis to deliver actionable insights in support of strategic goals
- Synthesize insights from quantitative and qualitative data and present to multiple stakeholders
- Help develop frameworks, models, tools, and processes to ensure data influences decisions for all marketing teams
New Product Launch
- Manage multiple concurrent strategic product launch initiatives, managing and executing on new product strategy throughout the entire product lifecycle, from opportunity identification to launch
- Coordinate stakeholders across all cross-functional teams involved in a new product launch, including Product (physical), E-Commerce (digital product), Brand/Creative, Paid Media, Retention, and Data/Insights
- Maintain a detailed launch plan and coordinate execution across teams to deliver launches on time (with a willingness to get your hands dirty when necessary)
- Develop KPIs and relevant metrics to identify potential issues and measure success, setting up new processes and systems from scratch when relevant
- Adjust marketing approach for the product based on early results
What You’ll Need to Have:
Required
- 3-5 years of experience in strategy consulting, or similar Product role in a F500 company or a high growth startup (role can be adjusted for candidates with more/less experience)
- Ability to own large projects and important relationships in fast-paced environment
- Ability to break down ambiguous, complex problems into simple, practical solutions
- Ability to think strategically about the big picture and quickly dive into the nitty-gritty
- Excellent business acumen and ability to focus on “what matters”
- Excellent written and verbal communication with impeccable attention to detail
- Excellent project management and organizational skills
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.