Miro
Miro is a global company on a mission to change the way the world collaborates online.
San Francisco, CA

Strategic Field Marketing Lead, NAMER

| San Francisco, CA
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About the team

Miro’s Enterprise Marketing team is responsible for programs that establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, integrating product-led growth with B2B marketing tactics.

Successful Enterprise Marketers anchor themselves in impact to the business, using a combination of analytical skills, creativity, and customer insight to craft and execute programs that result in measurable revenue growth. They are highly collaborative, touching all points of the customer lifecycle, and seek upfront and ongoing alignment with internal partners and stakeholders. Each role at Miro is based at one of our physical hubs and we look for talent that want to be part of these local, collaborative communities. Mironeers work in a hybrid model, with a 3 days a week in office culture as our baseline.

About the role

In this role, you’ll join Miro’s Enterprise Marketing function as our first strategic field marketing hire in the North America region. You will partner closely with sales, acting as a strategic business partner to strategic sales leadership, responsible for localized programs to build and accelerate Enterprise pipeline. This is a rare opportunity to work cross-functionally and collaborate with all go-to-market teams to build and execute a key component of Miro’s global strategy.

What you’ll do
  • Establish Miro’s field marketing strategy for North America
  • Partner with sales and various cross functional teams to deliver a diverse portfolio of marketing programs across the sales cycle, with a focus pipeline generation and maturation
  • Build on initial footprint in region to drive expansion opportunities of high value customers through highly targeted ABM efforts and events
  • Increase market awareness and generate new business opportunities with and through our partners and field events
  • Amplify customer insights through case studies, customer advisory boards, and sourcing for PR
What you'll need
  • Experience as a field marketing lead in a B2B SaaS company
  • Strong understanding of regional campaign management and measurement
  • Outstanding skills in project management and prioritization
  • The ability to design and manage a diverse set of marketing tactics (including executive events and briefings) in-field and remote
What’s in it for you
  • Excellent Medical, Dental + Vision health benefits
  • Competitive salaries + Flexible time off
  • 401k matching + Stock options
  • Free lunches + Office snacks
  • Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
  • Distributed team across offices globally

#LI-AE2

About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. Miro is trusted by Dell, Cisco, Deloitte, Okta, Datadog, Shopify, and many more global companies of all sizes.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! 


At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences.
Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • SparkFrameworks
    • SpringFrameworks
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • Monday.comManagement
    • TrelloManagement
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • ZohoCRM
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What are Miro Perks + Benefits

Culture
Volunteer in local community
Miro volunteers in our local community once a quarter and our most recent activities have included things like beach cleanups and preparing hygiene kits for the houseless in Los Angeles.
Partners with Nonprofits
Miro has partnered with global leaders all over in the world, providing access to our tool to make profound impact. These are leaders like UNICEF, Living Water, Life Without Borders, and more.
Friends outside of work
Eat lunch together
Intracompany committees
From summer offsites, annual holiday parties at our global hubs, and hub-specific events like LA sports watch parties, rooftop hangs in NYC, and barbecues in Austin, we make time for fun.
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Along with global training on cross-cultural dialogue, Miro hosts monthly 'Real Talk' sessions - sessions designed to create a space for Mironeers to discuss D&I topics in a deeper way.
Diversity manifesto
Diversity Employee Resource Groups
We have eight employee resource groups that we're proud of: Miro Asians, Miroqueers, Well-being @ Miro, Black Excellence, [email protected] (Latinx), Women + Allies, MiroMamas, John 3:16, and Jew-Ish.
Hiring Practices that Promote Diversity
From structured interview processes to mandatory trainings for all hiring managers, we're experimenting every day to root out biases throughout the entire hiring process - from reach-out to offer.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Our medical plans are designed to provide Mironeers with comprehensive, high-quality medical and prescription drug coverage. We offer 100% employee coverage for most of our plans.
Life Insurance
Pet Insurance
Miro offers discounted pet insurance through Petplan.
Wellness Programs
Miro provides access to the Calm app, Classpass (audio workouts), video visits with LiveHealth, gym discounts, travel discounts, and more.
Onsite Gym
Mental Health Benefits
Miro offers access to Headspace and Talkspace, stress detox training, leadership training, EAP access, unlimited PTO in our US-hubs, and weekly "no-meeting" holds by department, among other things.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Miro will match $.50 to every dollar contributed to a maximum match of $6,000 per calendar year. The match is processed per paycheck, and there is no waiting period to receive Miro’s match.
Company Equity
Match charitable contributions
Miro will match personal donations up to $2000 USD/yr per Mironeer. We have a company partnership with Benevity, a leader in online workplace giving, to empower employees to lead giving campaigns.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within

An Insider's view of Miro

How would you describe the company’s work-life balance?

Miro has a healthy work-life balance policy. It's acceptable to WFH when necessary and, as long as you're performing well & making yourself available to your teammates, there is no limit to the time you can take to enjoy life

Andrew

Sr. Account Manager

What's the biggest problem your team is solving?

As a Sales team we work to solve customer productivity and security business challenges with distributed teams, management of agile workflows, and brainstorming of ideas and designs by positioning our online collaborative whiteboard platform to enable those teams to work more effectively

Ryan

Senior Sales Manager

What makes someone successful on your team?

A growth-mindset really helps to challenge ourselves and elevate our team, so we can continue to drive impact across Miro and help our customers be successful.

Megan

Enterprise Account Executive

How do your team's ideas influence the company's direction?

Leadership within Miro is driven by feedback. We're expected to bring our ideas forward to try and make the company better as a whole. We are always encouraged to say something if we see an initiative that we don't believe in. Our opinions are encouraged and I've seen individuals affect process rollout and feature development within Miro's product.

Danielle

Enterprise Inside Sales Representative
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