Sr. Web Marketing Manager

| San Francisco, CA +80 more | Remote | Hybrid
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Clari uses AI and automation to drive growth and retention for high-performing revenue teams. Clari’s market-leading Revenue Operations Platform is currently processing over $300 billion in pipeline each year, and is used by over 100,000 marketing, sales, and customer success professionals across 170 countries. Customers include market leaders like Adobe, Zoom, Qualtrics, UiPath, Okta, and Workday. We constantly hear from our customers that Clari is required equipment, and that we’ve changed their lives and the trajectory of their businesses. It never gets old, and we never take it for granted. Together, we help others realize their fullest potential by transforming their revenue operations to be connected, efficient, and predictable.


We are looking for a Senior Web Marketing Manager to build and manage our global web presence and strategy. Our ideal candidate is an experienced B2B SaaS website leader who is a blend of web expert, data-driven marketer, growth hacker, and expert project manager with a customer-first focus.


In this role, you will work closely with growth marketing, product marketing, content producers, corporate communications, designers, and agencies to proactively manage, prioritize, execute, and continually optimize all web projects. You will be responsible for creating and executing our organic web strategy. You will bring rigor and business acumen to metrics and reporting to demonstrate the value and impact of our digital marketing programs and will continuously identify opportunities to improve the website experience and conversions.


This is a fully remote opportunity and can be worked from any location in the United States.

Responsibilities

  • Use the corporate website to create a strong online presence for Clari that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle
  • Build, maintain, and execute a roadmap of web projects, deliverables, and initiatives. Develop processes and procedures to ensure projects are prioritized by impact and delivered on time
  • Own multiple web projects simultaneously ensuring updates are executed smoothly, on schedule, and within scope to keep the site fresh, engaging, and relevant
  • Manage external agencies and service providers to support web projects as needed.
  • Collaborate across teams, including Growth Marketing, Content Marketing, Campaigns, Product Marketing, Corporate Communications, and external agency teams to ensure web plans align with strategic initiatives including product launches, personalized content experiences, customer marketing, and support paid campaigns
  • Partner closely with Brand, Content, Marketing Operations, and Dev teams to bring projects and designs to life on the website consistent with UX and SEO best practices and style guidelines
  • Partner with Marketing Ops to support website optimization strategies that improve user experience and demand generation, using A/B and user testing, personalization, ABM, and CRO strategies and initiatives
  • Lead global web localization – manage translation program and partner with regional marketing teams to ensure the website accurately conveys our value proposition across audiences and is locally relevant
  • Manage and share full-funnel website and SEO growth metrics globally
  • Provide CMS support - build web pages and make changes to existing pages on the fly as needed; support resource center and blog; CMS management; contribute to other web projects and initiatives necessary
  • Clearly understand site performance, analyze trends, business results, and use this data to develop new actions to improve results

Qualifications

  • 5+ years of B2B website marketing or website optimization experience in a software or technology company
  • Experience at a SaaS company preferred
  • Proven ability to lead website engagement and conversion strategies as well as implement tactical requirements
  • Strong understanding of SEO and information architecture
  • Experience managing external resource relationships (agency or contractor)
  • Superb communication and interpersonal skills with the ability to identify and provide comprehensive, data-driven solutions for varying stakeholder needs
  • Service-oriented with outstanding problem-solving and project management skills
  • Hands-on knowledge of Episerver (Optimizely) website content management system
  • Experience localizing websites to support global expansion
  • Strong analytical, growth marketing mindset with deep knowledge of Google Analytics, Google Tag Manager, and Google Search Console
  • Excellent ability to drive qualitative and quantitative research, testing, and analysis, synthesize actionable insights and present clear recommendations
  • Familiarity with marketing technologies such as Marketo, Salesforce, etc.
  • Self-motivated individual with a high level of enthusiasm, resourcefulness, and a sense of urgency to deliver remarkable results
  • Proven ability to proactively plan for scale at a high-growth company
  • Adopt the latest web best practices & technology with a learning mindset

Benefits and Culture

  • Team-bonding activities and company-wide events
  • Flexible working hours and remote opportunities
  • Internet, phone, and wellness reimbursements
  • Paid maternity and paternity leave
  • Fertility support
  • 401(k) and college savings plan
  • Pre-IPO stock options

#BI-Remote

#LI-Remote


You’ll often hear our CEO talk about “Being Remarkable.” To Clari, remarkable means many things. First and foremost, we believe in providing work that’s interesting and meaningful, in an environment that’s nurturing and inclusive, that is free from discrimination for each and every team member without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. Efforts have to be recognized. Voices have to be heard. And work/life balance has to be baked into the very fiber of the company. We are honored to be recognized by Inc. Magazine and Bay Area News Group as a best place to work, several years running. We’d love to have you join us on our journey to remarkable!

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
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Other US Location
Palm Bay-Melbourne-Titusville
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St. Louis, MO
Tallahassee, FL
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Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • AWSLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • MongoDBDatabases
    • TableauAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SalesforceCRM
    • SlackCollaboration
    • ZoomCollaboration

An Insider's view of Clari

What are some social events your company does?

Every year Clari has a company-wide offsite where we go “glamping” for one night off the Pacific Coast in California. This is a time where we unplug from work and our busy lives to embrace the present and recharge as an organization. This two-day event exemplifies how remarkable our team and culture are at Clari.

Anmol

Product Manager

How do you collaborate with other teams in the company?

Clari's culture fosters a welcoming environment for openness and collaboration across the organization. Everything is done in a "Jazz Band" fashion here, allowing for innovative ideas and stronger results. The Talent Team at Clari works collaboratives across many teams including Finance, Business Operations, executive staff, and more!

Nina

Manager, Talent Acquisition

What makes someone successful on your team?

Curiosity, determination, and strong collaboration- the natural curiosity to understand the customers, our product, and how we build the bridge between them to solve their problems. Most importantly, strong collaboration to help every member of our team and organization succeed themselves, going above and beyond in their support.

Quinton

Sales Engineer

How do you empower your team to be more creative?

Success on our team goes beyond just hitting numbers. It’s about having a positive attitude, thinking creatively to solve problems, and helping each other grow. When you help improve the team, you also improve yourself, and that’s what makes someone successful here.

Derek

Manager, Revenue Development

What does your typical day look like?

The ability to adapt and continuing to learn to stay relevant is just one aspect of becoming a successful engineer. Having a positive attitude, curiosity, investing time and effort to build a great work relationship with teammates, communication skills and empathy will ensure a longer term successful career as a technologist.

Priyanka

Senior Principal Software Engineer

What are Clari Perks + Benefits

Clari Benefits Overview

Clari focuses on culture add, not culture fit. One of our values is One with Customers, and we know we can serve them better when we involve as many different perspectives as possible. Our team is made stronger by what makes you unique, so we hope you’ll bring your whole self to the job.

Culture
Volunteer in local community
Clari participates in local volunteer activities such as Sacred Heart and Save our Shores, as well as national organizations.
Partners with nonprofits
Clari Cares Foundation's mission is to serve and empower communities through giving partnerships, technology, education, and volunteer work.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Help Clarians realize their fullest potential by promoting an environment where every Clarian feels recognized, respected, and safe bringing our whole selves to our workplace. We have 9+ ERGs @ Clari.
Hiring practices that promote diversity
Diversity recruitment program
Our talent acquisition team completes training in DEIB recruitment practices. We partner with diverse talent organizations including Lesbians Who Tech, Girls Who Tech, Service to Software, etc
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Clari "Take a Break" Day
Financial & Retirement
401(K)
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Clari offers US paid leave of up to 14 weeks for maternity leave and six weeks for non-birthing parents.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Hardship benefits
Compassionate leave for extraordinary situations
Company-wide vacation
Office closes between Christmas and New Years
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
In-office employees can order lunch through a corporate platform
Free snacks and drinks
Some meals provided
Clari provides a catered lunch option for those who are present in our Sunnyvale, CA office.
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
We offer an annual Professional Development Stipend which can be used for education and tuition.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
The Professional Development Stipend is designed to provide flexible support to employees that can be used toward a variety of eligible activities.
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
We offer an annual Professional Development Stipend which can be used for certifications.
Personal development training
Virtual coaching services

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