Sr. User Acquisition Specialist at Glu Mobile (acquired by Electronic Arts in April 2021)

Sorry, this job was removed at 1:18 a.m. (CST) on Saturday, June 11, 2022
Find out who’s hiring remotely Nationwide
See all Remote jobs Nationwide
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
The Role
As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games.
Responsibilities
  • Launch and scale successful user acquisition campaigns in the gaming category
  • Work with creative and analytics teams with performance and metrics-driven approach
  • Meet ongoing performance goals and communicate to greater teams
  • Manage advertising partners to strengthen EA's relationships with Social platform partners
  • You will report to the Marketing Manager
  • Ability to juggle projects across multiple titles/apps and partners
  • Take on business ownership of scaling mobile titles
  • Passion/knowledge for video games

Requirements:
  • 4+ years of experience in mobile apps media buying / user acquisition / performance marketing
  • You have experience optimizing to business metrics (ROAS, LTV)
  • You have experience conceptualizing, proposing, testing new advertising channels, partners, formats.
  • You have experience working on mobile user acquisition platforms like Google, Meta, TikTok, Apple Search Ads, Snapchat and ad networks.
  • BA/BS Degree in marketing/finance or equivalent
  • You're an excel (can maintain complex spreadsheets) expert
  • Working knowledge and familiarity with coding languages of Analytics tools such as SQL, Python, HTML is a plus
  • Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
  • Ability to work in a fast-paced environment
  • Excellent communication skills
  • Experience with SQL preferred
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Similar Jobs

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Glu Mobile (acquired by Electronic Arts in April 2021)'s full profileFind similar jobs