The Role
As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games.
Responsibilities

• Launch and scale successful user acquisition campaigns in the gaming category
• Work with creative and analytics teams with performance and metrics-driven approach
• Meet ongoing performance goals and communicate to greater teams
• Manage advertising partners to strengthen EA's relationships with Social platform partners
• You will report to the Marketing Manager
• Ability to juggle projects across multiple titles/apps and partners
• Take on business ownership of scaling mobile titles
• Passion/knowledge for video games

Requirements:

• 4+ years of experience in mobile apps media buying / user acquisition / performance marketing
• You have experience optimizing to business metrics (ROAS, LTV)
• You have experience conceptualizing, proposing, testing new advertising channels, partners, formats.
• You have experience working on mobile user acquisition platforms like Google, Meta, TikTok, Apple Search Ads, Snapchat and ad networks.
• BA/BS Degree in marketing/finance or equivalent
• You're an excel (can maintain complex spreadsheets) expert
• Working knowledge and familiarity with coding languages of Analytics tools such as SQL, Python, HTML is a plus
• Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
• Ability to work in a fast-paced environment
• Excellent communication skills
• Experience with SQL preferred