Sr User Acquisition Specialist

Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Overview
At Glu, we believe all marketing is performance marketing. And the User Acquisition team is at the center of converting Glu's business strategy into growth marketing results. The User Acquisition team sits within the Marketing Organization at Glu alongside Product Marketing, Creative, and PR.
The Senior User Acquisition Specialist will support Lifecycle, Casual and Sports/RPG studios from our San Francisco office. At Glu, we believe there is a huge opportunity in interactive entertainment products for both men and women. With a history spanning over a decade, Glu's culture is rooted in taking smart risks and fostering creativity to deliver world-class interactive experiences for our players. Our goal is to build products that engage, enrich, and empower our users.
The Role
As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games.
What you'll be doing:
  • Focusing on the customer: designing the campaign growth plans for acquiring the right customers through focused, data-driven, and ROI based mobile user acquisition strategies across paid channels and our own cross promotional network
  • Partnering with product marketing and product management to ensure campaign performance results informs the business strategy, and vice versa
  • Driving ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and app preview video
  • Analyzing and reporting results to identify optimization opportunities to grow the business across multiple KPIs (installs, retention, and profitability)
  • Generating detailed weekly spend and performance reports for the product outlining trends and key metrics specific to goals and present to leadership
  • Innovating targeting and other tools of preferred partners to efficiently acquire ROI positive users
  • Sourcing, evaluating and testing new user acquisition channels to grow and diversify sources of traffic

You'll be a great fit if you have:
  • 2+ years of relevant experience in user acquisition for mobile games or apps
  • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field
  • Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget
  • Experience running cross promotional campaigns within a company with a network of related products & services
  • Advanced Excel skills; strong analytics background including data manipulation and pivot tables
  • Ability to compile and distill performance data into a clear business case for decision making
  • Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
  • Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
  • Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
  • Experience managing large budgets for product launches
  • Experience evaluating creative performance and working with product marketers to deliver feedback to a creative services team
  • Ability to work in a fast-paced environment
  • Excellent communication skills
  • Experience with SQL preferred

Extra bonus points if you have:
  • Experience with Pinterest platform
  • Female oriented casual mobile games
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

What are Glu Mobile (acquired by Electronic Arts in April 2021) Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Mental Health Benefits
We partner with Ginger for 24/7 access to mental health help, anytime
Retirement & Stock Options Benefits
401(K)
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions during the COVID Shelter in Place
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Parking
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Recreational Clubs
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.
More Jobs at Glu Mobile (acquired by Electronic Arts in April 2021)28 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Product
Content
Content
new
San Francisco, CA
Design + UX
new
San Francisco, CA
Design + UX
new
San Francisco, CA
Marketing
new
San Francisco, CA
Design + UX
new
San Francisco, CA
Marketing
new
San Francisco, CA
Data + Analytics
new
San Francisco, CA
Design + UX
new
San Francisco, CA
Marketing
new
San Francisco, CA
Data + Analytics
new
San Francisco, CA
Product
new
San Francisco, CA
Design + UX
new
San Francisco, CA
Data + Analytics
new
San Francisco, CA
Developer
new
San Francisco, CA
Content
new
San Francisco, CA
Data + Analytics
new
San Francisco, CA
Marketing
new
San Francisco, CA
Product
new
Remote
Marketing
new
San Francisco, CA
Developer
new
San Francisco, CA
Developer
new
Remote
Developer
new
Remote
Design + UX
new
San Francisco, CA
Developer
new
San Francisco, CA
Developer
new
San Francisco, CA
Developer
new
San Francisco, CA
Product
new
Remote
Developer
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Glu Mobile (acquired by Electronic Arts in April 2021)'s full profileSee more Glu Mobile (acquired by Electronic Arts in April 2021) jobs