Dropbox
Our mission is to design a more enlightened way of working. Join us!
Remote

Senior SEO Manager

Sorry, this job was removed at 9:03 a.m. (CST) on Tuesday, October 25, 2022
Find out who’s hiring remotely Nationwide
See all Remote jobs Nationwide
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Role Description

Dropbox’s Integrated Marketing team activates the global programs, tactics and initiatives that drive new ARR growth and improve retention across all of our Home and Business solutions. Because DBX’ digital-first approach to all campaigns, the effective and efficient management and operations of our digital platforms is critical for success, requiring significant cross-functional work across the IT, Product/Growth, Marketing and Content teams.

Dropbox is seeking a results-driven, strategic and experienced Senior SEO Manager to join our Web Marketing team with the mission of making DBX’ SEO function best-of-breed. The right person will be a thought leader obsessed with search industry trends and best practices who thrives in dynamic and fluid business environments, has strong communication skills, and is proactive by nature.

The Sr. SEO Manager is tasked with growing organic website visitor traffic and attributed revenue via searches across desktop and mobile platforms. They will develop annual and project level traffic and attributed revenue forecasts (updating as per business trends), create and drive the execution of annual search strategies and initiatives that achieve organic traffic and search-attributed revenue goals. The Sr. SEO Manager will provide thought leadership and strategic search marketing guidance for DBX’ web properties (partnering with Paid Search, Analytics, Content, Design and Product Marketing), be DBX’ subject matter expert re: keyword research and SEO copywriting, have in-depth always-current knowledge of key competitor and search engine trends, drive find-ability improvements across DBX’ web properties, and act as the main POC for internal stakeholders re: all things search/SEO.

Responsibilities

  • Spearhead development and implementation of search strategies re: keyword selection, SEO content, site architecture, link-building and optimized SERP for video/social/review sites to increase brand search visibility, and drive high-volume organic search traffic and attributed revenue
  • Collaborate with Paid Search and Content in aligning keyword targeting and content creation, and driving overall search efficiencies
  • Create strategies and initiatives to maximize brand visibility via video and YouTube, social, and review site
  • Lead implementation of localized SEO for global versions of DBX web properties
  • Leverage emerging search engine trends for maximum benefit of the DBX business
  • Drive analyses re: search rankings and keyword performance and areas of opportunity, backlink structures, competitive activity, and emerging search trends - to inform decisions about content, site navigation, paid search, off-site SEO initiatives, etc.
  • Leverage search traffic data, audience and competitive/gap analyses, keyword research and SERP landscape analysis in designing search initiatives
  • Report on search generated traffic and revenue performance, providing actionable and leverage-able insights, tying results to business goals 
  • Lead cross functional technical SEO projects, own related technical requirements for product and marketing initiatives
  • Provide expert input re: site architecture and navigation across DBX’ web properties
  • Ensure cross-functional teams like Content, Engineering, Design, and Product Marketing have fundamental grasp of SEO best practices

Requirements

  • 5+ years of search strategy/SEO professional experience
  • Bachelors degree
  • Skilled in leveraging analyses of trends in rankings, traffic, conversions, etc. to develop SEO content and technical SEO initiatives - and in managing 3rd party digital agencies in successfully executing those initiatives and deliver good results
  • Excellent verbal and written communication skills; comfortable and persuasive explaining search strategy, specific search technology, industry trends, etc. to different internal audiences
  • Adept at working with senior leadership and cross functionally in driving agreement/shared views re: SEO’s importance as a business driver for DBX, search strategy priorities and best practices, etc. 
  • Motivated and demonstrated ability to work autonomously with minimal supervision
  • Extensive knowledge of SEO best practices, ranking strategies, search engine algorithms
  • Experienced in implementing search initiatives such as external link acquisition, site architecture, international localization
  • Adept at working with senior leadership and cross functionally in driving agreement/shared views re: SEO’s importance as a business driver for DBX, search strategy priorities and best practices, etc.
  • Experienced in working cross-functionally with content, design, and product marketing teams to driving planning and implementation of SEO programs
  • Experience with SEO analytics and research tools and platforms e.g., Google Search Console, ahrefs, Moz, BrightEdge, STAT, semrush, etc.
  • Familiarity with Adobe Analytics and Google Analytics
  • Creative and resourceful problem solver
  • Think big, take calculated risks
  • Highly organized; efficient multi-tasker

Nice to haves

  • Proficient in SQL
  • Proficient in scripting languages such as .aspx, .php, and .jsp
  • Google Ads certified

Total Rewards

At Dropbox, we strive to be a great place for all Dropboxers to grow and be recognized for that growth. This job posting reflects broad requirements, and represents two potential levels of role. Through our assessment process, we will identify your level that ties to compensation based on your experience and technical expertise along with the scope of the role.

For candidates hired in Colorado, the expected salary/On-Target Earnings (OTE) range for the role is $112,500 - $132,400 - $152,300 if you are assessed at the IC4 level. If you are instead assessed at the IC5 level, the expected salary/On-Target Earnings (OTE) range for the role is $139,100 - $163,700 - $188,300.

This salary/OTE range represents the low, middle, and high end of the salary or OTE (Sales roles) range for this position, and is subject to change. To determine a Dropboxer’s starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. This position may be considered a promotional opportunity

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families.  Our benefits and perks programs include, but are not limited to: 

  • Competitive medical, dental and vision coverage
  • (US Only) Competitive 401(k) Plan with a generous company match and immediate vesting
  • Flexible Time Off/Paid Time Off, paid holidays, 11 Company-wide PTO days, Volunteer time off and more
  • Protection Plans including; Life Insurance, Disability Insurance and Travel benefit plans
  • Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
  • Parental benefits including; Parental Leave, Child and Adult Care, Day Care FSA (US Only), Fertility Benefits (US Only), Adoption and Surrogacy support and Lactation Support  
  • Mental Health and Wellness benefits 
  • Free Dropbox space for your friends and family

Additional benefits details are available upon request.

See More
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Dropbox Perks + Benefits

Dropbox Benefits Overview

Essentials: Our essential U.S. benefits include medical, dental, and vision plans, retirement planning and 401k programs, life and disability coverage, and coaching and therapy options offered through Modern Health. Across the globe, we provide financial and wellness benefits in the context of what is relevant and beneficial locally.

Revitalizers: Press the reset button with benefits that help you unplug and restore, such as generous PTO with extended breaks to recharge and full free access to the Peloton Corporate Wellness Program.

Enlightened work: We’ve implemented a handful of policies that make your Virtual First work day work for you, including Core Collaboration Hours, business travel benefits, technology subsidies, access to On-Demand work spaces at no cost to employees, and more.

You and yours: No matter what your family structure looks like, you can support your loved ones with paid parental leave, family leave, lactation consultation options, adult and child care resources, and our global adoption/surrogacy policy.

The whole Dropboxer: Benefits to better serve yourself and your community through access to legal services, paid volunteer time off, exclusive discounts with partnered companies, military leave, and a quarterly allowance given to Dropboxers to use on what really matters to them.

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Pair programming
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
At Dropbox, this is called 'Recharge'
Paid holidays
Paid sick days
Flexible time off
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training
Apprenticeship programs

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

More Jobs at Dropbox

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about DropboxFind similar jobs like this