Sr. Product Marketing Manager

| Dallas-Fort Worth, TX
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Company Overview

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, and Asia.

Job Description

WHAT YOU'LL BE DOING:

As the Senior Manager, Brand/Product Management, you will lead a team in managing the marketing strategy and evolution of sales for multiple products or brands. Your ability to collaborate, build trust, and take initiative will lead to your success in this high visibility, high impact role.

Product Commercialization Champion
  • Responsible for the product family vision, mission, strategy, and life cycle management
  • Responsible for developing and leading the execution of commercialization plans for the product line
  • Defines the market position of the product within the context of the overall product family strategy and aligns it with the brand strategy
  • Shapes the feature/benefit story around the brand and into a compelling reason to believe the product is at a competitive advantage

Sales direction responsibilities
  • Leads the development and execution of product sales training plans
  • Leads the development of sales execution metrics for the product
  • Leads the development of price, volume & mix plans for the product based on fiscal year goals

Marketing direction responsibilities
  • VOC champion for the product
  • Leads the development of the feature/benefit story for the product.
  • Leads the development of consumer promotions & advertising to drive product line sales results
  • Ensures that print and digital media is current and accurate
  • Leads the product communication activities at Sales, Distributor and Dealer meetings
  • Shapes and directs the merchandising message of products in stores and trade shows.

New Product Development direction responsibilities
  • VOC champion for NPIs & verifies VOC is being met throughout DP process
  • Leads the development and execution of go to market plans (PIPO, PVM, store assortment, product availability requirements)
  • Leads the development of the product sales story (explains the benefits of the features including the customer needs being met and how it differentiates itself within the context of the competitive offerings in the market).
  • Leads the development of product commercialization plans (identifies need for product literature, web pages, social media, PR, advertising, trade shows, store merchandising, etc).
  • Drives NPI adoption (conducts product presentations & sales training, supports PR events, trade shows, customer events)

Primary resource on product direction for the following functions
  • Sales, Marketing, Pricing, Sales Operations, Store Operations, Supply Chain Operations

WHAT DRIVES SUCCESS:

Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:
  • Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise - balancing routine tasks, urgent action items, and long-term projects is second nature for you.
  • Decision Quality:You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in.
  • Drives Results: You show pride in "getting the job done" with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work.


Qualifications

WHAT WE ARE LOOKING FOR:

Requirements
  • Bachelor's degree or an equivalent combination of education and experience.
  • 8+ years related experience. 3+ years experience as a manager.

Qualifications
  • Requires full understanding of approaches to assessing and improving the customer value proposition.
  • Must be able to creatively apply extensive marketing knowledge including branding, product life-cycle, competitive positioning and communications.
  • Expert in analysis and decisions regarding the most complex or high impact aspects of product and brand marketing.
  • Requires strong cross-functional leadership abilities.
  • Excellent oral and written communication skills.
  • Strong analytical and presentation skills.
  • Must have strong people management skills.

WHAT WE OFFER:

At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox's FlexWork guidelines, including the potential opportunity for remote work for select positions. This role is currently designated as having the option for up to 2 business days/week of remote work.
  • Competitive base salary
  • Excellent medical plans designed to support healthy lifestyles
  • Mental and financial health programs
  • Outstanding 401k with company matching
  • Employee stock purchase program
  • Community involvement opportunities
  • Robust employee assistance program
  • And much, much more!

WE VALUE DIVERSITY

Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.
More Information on Lennox International
Lennox International operates in the Other industry. The company is located in Richardson, TX. Lennox International was founded in 2022. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 48 open jobs at Lennox International, click here.
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