Sr. Product Marketing Manager

| Remote
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At Flowhub, we're about more than technology — we're on a mission to make legal cannabis accessible to everyone. Founded in 2015, Flowhub pioneered the first Metrc API integration to help dispensaries stay compliant. Today, over 1,000 dispensaries trust Flowhub's point of sale, inventory management, business intelligence, and mobile solutions to process $3B+ cannabis sales annually. We exist to make safe cannabis products accessible to every adult on planet Earth.

To help accelerate our industry leadership as we enter new markets and launch new products, we’re looking for a strategic Product Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for owning our go-to-market strategy, product positioning, and customer education programs to accelerate product adoption, encourage customer retention, and drive revenue growth. 

The ideal candidate is an organized, highly collaborative product marketer with strong communication skills and empathy for the customer. You have the creative ability to bring new and existing products to life and can effectively demonstrate Flowhub’s business value to influence customer acquisition and expansion. You know how to execute an integrated product launch, develop solid competitive analysis, enable the salesforce, solve for new pricing scenarios, and thrive in a fast-changing industry. 

If you’re ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.

Responsibilities:

  • Be an expert on the Flowhub cannabis retail platform
  • Act as the voice of the customer by clearly articulating market-specific dynamics and buyer pain points
  • Develop strategic product positioning, messaging and “storytelling” that persuades target personas to action
  • Establish a go-to-market strategy playbook and lead execution of all product launches, ongoing feature releases, and new partnerships
  • Own sales enablement collateral such as pitch decks, click through demos, case studies, internal documentation (FAQs, talk tracks, battlecards), and product trainings 
  • Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs for a variety of marketing mediums such as website landing pages, release notes, email, in-app notifications, SMS, one pagers, video and webinars
  • Optimize the customer lifecycle by developing scalable onboarding, training, upsell and retention programs 
  • Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends
  • Measure product marketing performance through key metrics such as MRR expansion, retention rates, and feature adoption
  • Work cross-functionally with R&D, Customer Success and Sales teams to influence pricing strategy and product roadmaps based on market demand, competitor intelligence and customer feedback

Qualifications:

  • Minimum of 4 years in-house experience in product marketing for SaaS B2B tech companies
  • Understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging
  • Proficiency with design, marketing automation, customer data/event tracking and collaboration tools such as Segment, Pendo, Mixpanel, Jira, Sketch, Photoshop, Google Analytics, Marketo, Autopilot, Salesforce, Invision, Abstract
  • Exceptional visual, written, spoken communication, and presentation skills (previous experience in public speaking, design, video production, or UI/UX a plus)
  • Proven B2B PLG product marketer with strong research and analytical skills 
  • Demonstrated ability to work cross-functionally as a team player, confidently collaborate directly with senior executives and build consensus among multiple stakeholders
  • Ability to thrive in an ambiguous, fast-paced and flexible environment with a high degree of autonomy

Compensation: $110k to $130k DOE


About Flowhub

At Flowhub, we envision a future where safe cannabis products are accessible to every adult on planet Earth. Founded in 2015 by CEO Kyle Sherman, Flowhub provides highly regulated retailers with a mission-critical retail operating system that automates complex compliance mandates like transaction limits and state reporting. Our mission is to empower dispensary growth and help business owners achieve their dreams.

Founded in Denver, but fully remote with teams across multiple states, Flowhub is trusted and loved by over 1,000 cannabis retailers and partners across the U.S., processing over $3 billion in cannabis sales annually. As the pioneer and original API integrator to Metrc, the state track and trace system used in most legal cannabis markets, Flowhub helps cannabis retailers automate and simplify business operations through technology to keep companies and government transparent, keep cannabis products off the black market, and build a robust scalable industry that is approachable for all adults and medical patients.

Flowhub is backed by top-tier investors including e.ventures, Evolv Ventures (the Kraft Heinz-backed venture capital fund), and Poseidon Asset Management, as well as Iqram Magdon-Ismail, a co-founder and former CEO of Venmo. Flowhub has raised nearly $45 million in venture funding.

Kyle Sherman is also the founding director of the Cannabis Trade Federation (CTF) & US Cannabis Council (USCC), a national coalition of cannabis-related businesses that represent all aspects of the industry including cultivators, dispensaries, wholesalers, distributors, and ancillary businesses. USCC’s mission is to build a future of legal access to cannabis delivered through an equitable and values-driven industry by advancing cannabis legalization at the federal and state level, and promoting restorative justice for communities harmed by cannabis prohibition.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Slam DataAnalytics
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

An Insider's view of Flowhub

How does your team reward individual success?

We reward individual success in multiple ways. Of course there are the traditional methods like salary increases and promotions, but we structure our performance management program in a way that emphasizes employee growth and development. Those that perform at Flowhub earn a great deal of opportunity.

Robert

Head of People

How do you collaborate with other teams in the company?

As an Account Manager within an Agile Software Development Framework, my role is to be the client advocate within Flowhub. I work closely with the Deployment, Product Support, Sales, and Engineering Departments to communicate future development plans, gather customer feedback, and use this customer feedback to build better customer solutions.

Patrick

Account Manager

How has your career grown since starting at the company?

A year ago I started off in an entry level position on the Product Support team. Today, I manage the deployment process for all clients. Because of the support from the management and their confidence in me, I know that I have a unique opportunity to grow with the company and tackle more challenging roles in my career as the company grows.

Chad

Deployment Manager

How do you make yourself accessible to the rest of the team?

I operate with an open door policy. I want to be accessible when employees need me, whether it's via email, slack or in person. I try to be a resource to help each person succeed within their position, and the company. And if there are questions or requests, I do my best to respond promptly.

Emily

VP of Finance

What is your vision for the company?

I see Flowhub becoming the central hub for the cannabis industry. I want anyone looking to start or optimize their cannabis business to look to Flowhub for all the knowledge, software, and hardware they need to build a successful and compliant business.

Brandon

Chief of Staff

What are Flowhub Perks + Benefits

Flowhub Benefits Overview

We offer a competitive benefits package including medical, dental and vision insurance, as well as 401k.

Culture
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 4 weeks of paid parental leave.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Happy Hours
Pet Friendly
Professional Development Benefits
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

We have a wonderful office with kombucha and cold brew coffee on tap, a beer-stocked fridge, and plenty of space to spread your arms!

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