Sr. Product Marketing Manager (Location: NY Preferred)
Who We Are
Addepar’s purpose is to maximize the positive impact of the world’s capital. More than 700 of the world’s leading financial services firms trust Addepar to unlock the power and possibility of informed, data driven investing and advice. These family offices, wealth managers, banks and institutions use Addepar’s purpose-built SaaS platform and associated Marketplace to deliver exceptional value to their clients in a modern, scalable and secure way.
Our clients use Addepar to manage and advise on more than $3.5 trillion in assets, and we’ve been adding more than $15 billion per week for many consecutive quarters, making us one of the fastest growing companies in fintech. Our board and investors are some of the best in the business: D1 Capital, WestCap, 8VC and Valor Equity Partners have led our last few rounds.
We’re now expanding Addepar’s business around the globe, with clients in more than 25 countries. We’re constantly doubling down on tech- and data-fueled innovation, and our product and platform roadmap is more ambitious today than ever. We place our clients at the center of everything we do, and see a virtually unlimited set of opportunities to expand our client footprint and deepen the value we can unlock by building together.
Addepar is a Forbes Fintech 50 company and an honored member of the CB Insights Fintech 250. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City and Edinburgh, Scotland.
*Marketplace and brokerage services provided by Acervus Securities, Inc., an SEC registered broker‑dealer and member FINRA / SIPC.
The Role
Addepar is seeking a highly motivated Product Marketing Manager who is passionate about building go-to-market strategies in an exciting market. You’ll develop a keen understanding of our amazing customers, the market and use this knowledge to prioritize and drive the right go-to-market efforts.
An ability to grasp and translate product and technical capabilities into benefits customers care about is critical, as well as an ability to think strategically about Addepar’s product positioning. Reporting directly to the Head of Product Marketing, you’ll become an expert in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams. You will also lead strategic efforts including gaining a better understanding of the customer as well as our current (and future) competitors, driving new product launches and supporting go-to-market efforts. You will work closely with the product management team to develop and communicate our product strategy while ensuring our sales teams are equipped with everything they need to succeed.
You’ll also be getting the chance to build your career and work at an exciting, fast-growing, startup with an open and inclusive culture that is disrupting the wealth management and financial services industry.
What You’ll Do
Working directly with the product, marketing and sales teams, you will help to drive new product launches and campaigns, webinars and client engagement events, and create educational content supporting investment products and strategies. In this role you will also help drive strategic efforts including gaining a better understanding of our clients through distinct marketing approaches to clients segment, and specific segment as well as our current (and future) competitors, driving new product launches and supporting go-to-market efforts.
- Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for Addepar products
- The role will focus on providing messaging and value proposition for the Family Office segment
- Communicate the value proposition of the Addepar platform to the sales and marketing teams and collaborate on sales enablement tools that support sales execution
- Ensure content (e.g. case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our platform in customer language
- Own competitive analysis for your product area and translate that into a winning message for the sales team
- Assist members of the sales team with calls to their customers when appropriate
- Be the expert on our product and our buyers, how they buy, their buying criteria, and how our software solves their challenges. Conduct market surveys and interviews to build expertise in the market, customers and competitive landscape.
- Develop and communicate full end to end, data-driven GTM strategies for new product releases in partnership with Product Management, Engineering, and UX/Design
- Work cross-functionally with all departments in the organization
- Speak and present both externally and internally to promote our platform and our solutions
Who You Are
- 3+ years in a software product marketing role for SaaS companies. Experience in a startup environment a plus, by not required
- Ideal candidate has 1+ years of GTM planning and execution experience working cross-functionally with sales, product, engineering, design and marketing operations teams
- We are a fast moving, growth startup and the right person will have the ability to operate independently and make decisions. Prior startup experience a plus, but not required
- Proven track record of positioning products effectively to different external and internal audiences
- Ability to surface, analyze, and present data related to team and department efforts
- Superb written and verbal communication skills
- Tech stack experience with tools such as G-Suite, Looker, Showpad, Marketo, Salesforce and other CRM and Martech tools
- Bachelors in business, marketing, or related industry experience (MBA a plus)
Our Values
- Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
- Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
- Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
- Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
- Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.
In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.
To ensure the health and safety of all Addepeeps and our prospective candidates, we have instituted a virtual interview and onboarding experience.
Unfortunately, at this time we cannot accept Colorado applicants.