BlueVine
We empower small businesses with innovative banking designed for them.
Salt Lake City, UT

Sr. Product Marketing Manager at BlueVine

| Salt Lake City, UT
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BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small business owners through the Paycheck Protection Program (PPP).

Headquartered in Redwood City, CA, BlueVine has raised $102.5M and is backed by top investors, including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, and M12. For more information, check out our LinkedIn Page

Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. Join us as we build a brighter financial future for small businesses.

ABOUT THE ROLE

BlueVine is looking for a seasoned Product Marketing Manager to join our growing Marketing team. You will be responsible for leading end-to-end product marketing for our Lending product championing the best customer experience that is anchored in empathy and insights. You will drive a deep understanding of buyer needs via customer, competitor, and market research, identify target customers, deliver validated personas, product and enterprise positioning with differentiated messaging, and ensure holistic planning and flawless execution of product launches that result in adoption. You will also partner closely with our Product team to identify strategic product development opportunities and bring these to life for current and new customer segments. 

You have big picture vision with a strong track record of rolling up your sleeves to turn this vision into reality. You are excited to figure out what inspires, motivates, or even frustrates your customers and how BlueVine addresses their needs. You excel at explaining complex concepts in simple terms and are an enthusiastic team player who builds close relationships with partners while effectively influencing cross-functionally. Finally, you bring product marketing expertise to the team coaching and mentoring others as appropriate.

This is not a fully remote role. At BlueVine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment.  All of our offices will reopen in accordance with local guidelines, and will follow a hybrid model.


WHAT YOU'LL DO

  • Drive product marketing for our Lending business by delivering regular cadence of customer, competitor, and market research, managing insights and distilling them across the BlueVine organization. 
  • Lead research and concept testing for key BlueVine strategic product initiatives delivering insights key to developing MVP prototypes 
  • Partner with Product and Sales teams to manage the GTM calendar, identifying important launch moments, and developing and executing on GTM strategies that yield measurable results. 
  • Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers.
  • Develop customer personas, messaging frameworks, and differentiated positioning that help power targeted in-product experiences as well as acquisition, onboarding, and retention programs. 
  • Partner with cross-functional teams to track product adoption and usage, implementing corresponding programs that meet customer needs or encourage specific behaviors. 
  • Lead all product-related communications for your focus area. 

WHAT WE LOOK FOR

  • 7-10+ years of product marketing experience, fintech or start up experience preferred. 
  • Genuine interest in helping small businesses succeed.
  • High comfort level with driving quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house. 
  • Proven track record of leading complex product launches with measurable results while identifying and implementing GTM process optimization opportunities.   
  • Superior verbal and written communication skills coupled with a knack for storytelling.
  • Deep experience with building insights-based messaging frameworks and product narratives and transforming those into marketing materials or sales enablement collateral
  • Experience working autonomously in a heavily cross functional, fast-paced environment,
  • collaborating Product, Sales, Customer Success, Growth, Analytics, and Corporate Comms teams as well as external agencies
  • Bachelor's Degree required with Advanced Degree preferred. 

Benefits & Perks:

  • Receive over $1,000 annually for a wellness benefit of your choice
  • Monthly WFH Stipend 
  • Generous PTO and holidays
  • Excellent health coverage and life insurance benefits
  • Generous, paid parental leave which covers up to 15 weeks
  • 401K with an immediate 3% company match

Once We Return to Office:

  • Weekly catered lunches
  • Unlimited snacks in fully stocked kitchens
  • Pet-friendly HQ

Read what candidates and employees have to say about us. Check out our Glassdoor Page. 



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Technology we use

  • Engineering
  • Product
    • AWS (Amazon Web Services)Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • FlutterLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • ZeplinDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement

What are BlueVine Perks + Benefits

BlueVine Benefits Overview

Over $1,000 annually for a wellness benefit of your choice
Monthly WFH stipend
PTO, Company Holiday, and Flexible Holidays
Excellent health coverage and life insurance benefits
Generous, paid parental leave covering up to 16 weeks
401K with an immediate 3% company match
Access to financial coaches and education sessions
Company-sponsored Mental Health Benefits, including 1:1 therapy
Community-based volunteering opportunities
Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
Weekly catered lunches and fully stocked kitchen pantries
Dog-friendly HQ

Culture
Volunteer in local community
Annual BlueVine Cares Week where each respective office participates in a week-long volunteer initiative to help our communities through Food Drives, Local Beach Cleanup, Reading to Children, etc.
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

An Insider's view of BlueVine

What’s the vibe like in the office?

At BlueVine, we think outside the box, and creativity in fintech can lead to the next breakthrough. No matter your position, you're encouraged to speak up and learn new things. Curiosity leads to major opportunities!

Brandon

Account Manager

What does your typical day look like?

My focus at BlueVine is implementing solutions to make our infrastructure easier to maintain and provide a safe and seamless website browsing experience for hundreds of thousands of small businesses. One of the most exciting challenges I am facing is figuring out how to scale production processes and systems during a high-growth company stage.

Shaked

DevOps Team Lead

What makes someone successful on your team?

When I’m recruiting for roles, I look for candidates who are self-sufficient, autonomous, and independent workers. BlueVine has a "Grow Together" mindset, inspiring cross-functional collaboration and celebrating the ability to get things done as a team. And of course, have fun while doing it!

Michelle

Recruiter

What unique initiatives do you have that encourage innovation?

Our External Applications Group builds the products and solutions that onboard new customers and bring more value to existing ones. The team is working on enhancing the product suite for lending and banking products, and one of the biggest challenges we are tackling is re-writing the BlueVine mobile app from scratch in Native technology.

Coby

Director, External Applications

How do you collaborate with other teams in the company?

As the manager of our email marketing program, I get to collaborate with the entire organization. From design and legal, to data science and customer support, we strive to deliver valuable information to our growing customer base and build loyalty along the way.

Nichole

Senior Email Marketing Manager

Jobs at BlueVine
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Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Software Developer in Test (SDET)

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Partner Marketing Director

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Mobile Engineering Manager

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Account Executive 2 - Inside Sales

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Senior Risk Strategy Analyst

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Marketing Analytics Manager

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Senior Product Manager - Mobile

BlueVine
Jersey City, NJ
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small

Manager, Customer Support

BlueVine
Jersey City, NJ
3 weeks ago
About BlueVine BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than

Senior Risk Strategy Analyst

BlueVine
Peninsula
3 weeks ago
BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small