Sr. Product Marketing Manager
Our Opportunity:
Chewy is seeking a Senior Product Marketing Manager to join our Marketing Team based in Plantation, FL. The ideal candidate will have a strong product marketing background that leverages data and consumer insights to drive strategy, communication and creative approach across all marketing channels. In this role, you will lead campaigns that support Autoship, one of our top products for Chewy customers. Collaborating closely with our brand team, creative teams, channel leads, merchandising partners, product development teams and operations partners, you will be responsible for assessing opportunities, planning programs, defining timelines & priorities, creating marketing strategies, building go-to-market plans that deliver effective, integrated, customer focused, multi-channel campaigns.
What You'll Do:
- Manage and lead integrated campaigns to support Autoship and align strategies across channels
- Organize, brief and plan marketing strategies that support new customer acquisition, growth marketing, customer engagement, and advocacy
- Write strategic marketing plans and work with creative teams to develop compelling assets that drive customers to take action and maintain affinity for Autoship and the Chewy brand
- Work with cross functional product, user experience, brand marketing, channel marketing, analytics, and business teams
- Create close collaborative relationships with marketing channel specialists (email, social, digital paid and organic, digital video, TV, OOH, events, sponsorship's, partnerships, PR etc)
- Engage with consumer research team to derive qualitative and quantitative insights around motivations, behavior, attitudes, latent needs, and apply them to our Autoship marketing campaigns
- Engage with data scientists and analytics teams to determine market opportunities, define customer audience segments, and determine business drivers for acquisition, repeat purchase, and customer retention.
- Report and present performance results to leadership/partners summarizing findings, outlining key contributors, providing direction, and delivering overall recommendations for ongoing programs
- Partner with finance, supply chain, and customer service to ensure successful campaign execution and an optimized customer experience
- Leverage consumer insights, customer & pet profiles, real-time data, historical data and third-party data to guide strategy, targeting and distribution
- Position may require some travel
What You'll Need:
- Bachelor's Degree (preference for quantitative, scientific, or technical backgrounds)
- Experience working across all aspects of the marketing mix
- 5+ years experience building and creating compelling product marketing campaigns,
- Experience working in mass media/OOH/radio, search, social, paid media, programmatic and display as well as direct marketing channels (direct mail, email, text, etc) to derive customer touch points for conversation and activation of customers
- Experience managing projects in a deadline driven environment and working with cross-functional teams
- Experience in developing briefs and reporting on campaigns and program performance
- Experience working with data and consumer insights to drive strategic direction, analyze campaigns and develop effective marketing plans
- Experience in presenting strategies, performance results and key findings
- Ability to analyze and report on results, findings and adjust as necessary to maximize KPIs
- Ability to multi-task and work well within a dynamic, fast-paced organization
- Ability to think and perform both tactically and strategically
- Passion for innovation, ever-changing digital landscape, and life-long learning
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.