Sr. Product Marketing Manager, XDR (Remote) at CrowdStrike

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About the Role:

CrowdStrike is looking for a Sr. Product Marketing Manager to help drive awareness and adoption of our Endpoint Detection and Response (EDR) and XDR product lines. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this new role.

As a Sr. Product Marketing Manager for the endpoint security group, you will engage cross-functionally with our internal teams to help design, plan and execute the go-to-market strategy that drives measurable success. This will include content development and building differentiated messaging to increase awareness and demand.

You are an experienced product marketer ready to take on a challenge. You are a self-starter who can excel in a fast-paced environment. You’ll have experience working with a distributed team, and you will relish in taking ownership of the product marketing activities. A creative mindset and an eye for quality are crucial, along with the ability to grasp and translate technical capabilities into simple, compelling messages. This is not an entry-level position, you must be able to provide examples of your long and short form articles, reports, and documents as part of the interview process.

This position is open to candidates in the USA (Remote).

Additional Responsibilities:

  • Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.

  • Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer’s journey.

  • Position our sales and channel organizations to win through effective sales enablement tools and initiatives.

  • Help with the planning and launch of new offerings, capabilities and releases and participate in managing the cross-functional implementation of those plans.

  • Stay abreast of industry news and events, industry analyst reports and social activity. Leverage these to educate key constituents and to drive awareness and demand generation.

What You’ll Need:

  • A passion for cyber security and the continuous learning that comes as part of this field

  • 5+ years of security software product marketing experience. Specific experience in endpoint or network security preferred.

  • Bachelor’s in business or marketing

  • A passion for writing with very strong written communication and presentation skills

  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties

  • Strong ability to multitask with proven track record of execution on product launches, initiatives/programs

Bonus Points: 

  • High-tech, start-up, rapid growth and/or publicly traded company experience.

  • Experience supporting products within the EDR/XDR categories.

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Technology we use

  • Sales & Marketing
    • SalesforceCRM

An Insider's view of CrowdStrike

What's something quirky about your company?

Our mascot is a falcon so the SDR team puts falcon in front of activities - for example when we do team stretches when everyone needs to get up from their chair and take a break we call it Falcon Stretch

Jessica

SDR Manager

What does your typical day look like?

A corporate account executive is essentially a relationship manager between any organization that we're working with and CrowdStrike. We're strategic and we really dig into the current security environment of a company. Finding out what their pain points are, finding out what their goals are and then we consultatively position a solution for their

Theo

Corporate Account Executive

How does the company support your career growth?

I started off as an intern and then joined CrowdStrike as an SDR. I was quickly promoted to an SDR team lead and now I'm looking at my next possibilities. I have friends that work in other companies and their trajectory in their first entry level job can take 2-3 years. At CrowdStrike, if you prove yourself, you're fast tracked to the next role.

Marit

SDR Team Lead

How do you empower your team to be more creative?

My leadership style is to be supportive and a little bit experimental. We don't try to cookie cut our reps. We want everyone to find out what they are good at and then coach to those strengths, cover the weaknesses and help everyone find their own way to be successful.

Jack

Director Corporate Sales, East

How do you make yourself accessible to the rest of the team?

There is real cohesion and teamwork here. We're all in this open setting sharing what is working for us in real time. So I would say it's very much a team and we have a tribal knowledge atmosphere. We all help each other succeed.

Pasquale

Corporate Account Executive

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flex schedules, a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Volunteer in local community
CrowdStrike supports employees in charitable efforts and community service for charities and causes important to the local team.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Competitive 401(k) plan.
401(K) Matching
Company Equity
RSU's are available as part of employee compensation.
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

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