Sr. Product Marketing Manager, Retail at Afterpay
| San Francisco, CA
Sorry, this job was removed at 4:22 p.m. (CST) on Monday, September 20, 2021
Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases.
Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
Our Product Marketing team leads go-to-market strategy for new launches, works closely with product to inform product roadmaps & strategy, and executes campaigns to drive production adoption & growth. Product Marketing is a highly cross-functional role at Afterpay, partnering closely with Product and Engineering, Brand, Sales, Design, Content, Growth & Acquisition, and Communications teams. Our team works across the entire product lifecycle, from helping shape the product, to driving launch, to growing product adoption post-launch.
We are hiring a product marketer to lead key initiatives and support product marketing for our in-store business line, which enables consumers to use Afterpay in physical, brick and mortar stores. This person will be responsible for helping scale & drive product adoption across key markets including Australia and the US by building and executing against compelling, customer-facing campaigns, creating global strategies & playbooks to optimize the consumer funnel and drive engagement, and working closely with our Sales team to develop compelling narratives and GTM strategies that drive merchant funnel growth. The ideal candidate has a strong track record of launching marketing campaigns to drive adoption of innovative consumer products and has previous experience in and a passion for retail.
We are much more than our job descriptions, but here’s where you will begin…
Own campaign strategy & execution to drive adoption of our in-store offering globally
Partner closely with local teams, particularly in Australia and New Zealand, to understand unique market requirements, localize campaigns and drive growth
Develop a deep understanding of the customer through qualitative and quantitative research and translate into key consumer insights to inform marketing strategy & funnel growth
Keep a pulse on market trends and the competitive landscape. Regularly publish competitive analyses on competitor positioning and identify product gaps & differentiators to help inform product roadmaps
Understand the product functionality deeply and translate into customer and merchant-facing messaging
Develop compelling campaigns & narratives that resonate with the target audience and drive trial & engagement of our in-store offering
Analyze the customer conversion funnel to understand where and why customers are dropping out.
Partner with Product & Design to improve key user flows, in-product messaging, and product education (e.g. how it works landing page, sign-up flow)
Be a strong thought partner to the Sales team. Keep a tight pulse on the product roadmap, package it for Sales consumption, and identify opportunities based on merchant & Sales team feedback.
Enable our sales team to sell to prospective merchants through compelling narratives, training, and marketing materials/collateral (including regularly updated external-facing and internal-facing 1-pagers on key features)
Evaluate product and campaign performance using relevant KPIs and feedback from existing and prospective customers.
Who are you? (Qualifications)
7-10 years of relevant work experience in product marketing
Experience working in and a passion for retail
Experience working on product marketing throughout a product’s lifecycle
Proven track record of strong cross-functional collaboration
Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
Data driven and strong analytical skills
A team player who is accountable, proactive, and solution-oriented
Self-starter who has experience scaling 0-1 products and global programs
How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.
We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents.
We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.
How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!
Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.
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