Sr. Product Marketing Manager, Loyalty
Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Opportunity
Our Product Marketing team informs Afterpay’s product strategy, leads go-to-market strategy, and creates and executes campaigns to drive product growth. Product Marketing is a highly cross-functional role at Afterpay, partnering closely with Product and Engineering, Sales, Design, Content, Acquisition, and Communications teams. Our team works across the entire product lifecycle, from helping shape the product, to driving launch, to growing product adoption post-launch.
We are hiring a product marketing professional with a track record of launching and driving adoption of innovative consumer products. This role will lead product marketing for our Shop experience and work directly with senior leads on the Product team.
We are much more than our job descriptions, but here’s where you will begin….
Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis.
Keep a pulse on market trends and the competitive landscape.
Partner with Product to develop product roadmaps that meet user needs and differentiate Afterpay from competitors
Develop product positioning and messaging informed by research, insights and product understanding.
Develop go-to-market strategies and drive launches for new products and features.
Collaborate with product managers, marketing channels, sales, design, PR and engineering to execute launch plans flawlessly.
Design and execute campaigns to drive product awareness, trial & engagement
Partner with Product & Design to improve key user flows and in-product messaging
Create content that educates users in the product experience
Identify opportunities to improve existing products and features.
Evaluate products using relevant KPIs and feedback from existing and prospective customers.
Translate technical benefits into benefits for the end user
Craft and test messages across marketing channels (landing pages, ad campaigns, etc)
Who are you? (Qualifications)
Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay.
5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
At least 1-2 years of product marketing or go-to-market experience working in online companies is preferred
Experience working in ecommerce and/or retail is preferred but not required
Experience working on product marketing throughout a product’s lifecycle
Proven track record of leading cross-functional teams
Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
Data driven and strong analytical skills
A team player who is accountable, proactive, and solution-oriented
Good at data analysis and willing to solve problems
How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.
We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents.
We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.
How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!
Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.