Sr. Product Marketing Manager - Hardware Solutions at Toshiba (Raleigh, NC)

| Raleigh-Durham, NC
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Senior Product Marketing Manager - Hardware Solutions


The Senior Product Marketing Manager - Hardware Solutions is a strategic and creative marketer at the forefront of accelerating growth initiatives of our retail hardware portfolio. You will be responsible for unlocking and encoding buyer needs into the DNA of the business to discover growth opportunities and maximize go-to-market performance. As a retail industry leader, Toshiba is proud to work closely with many of most successful retailers in the world. This role will lead our marketing efforts to showcase how our hardware portfolio creates meaningful touchpoints for associates and consumers well into the future. You will collaborate closely with Product Management and Sales.

The Senior Product Marketing Manager will act as the global marketing leader with a core focus on our extensive retail hardware portfolio, including our award-winning Point-of-Sale systems, printers, displays and more. You will lead efforts to create and manage comprehensive marketing plans including to craft and execute messaging, positioning, launch strategies, and sales enablement while also partnering closely with stakeholders to influence product roadmap and go-to-market planning and strategies.

Your impact will be measured on effective product launches that build awareness. You will also be responsible for the design and execution of demand generating lead campaigns for individual products targeting specific segments or buyer personas.

Success in this role looks like:

Product Marketing

  • Translate the company's business objectives, market opportunities, and hardware portfolio of offerings into a cohesive marketing strategy
  • Partner with stakeholders across the business (e.g., sales, product management, professional services and marketing) to design an aligned set of strategies, tactics, and resources that achieve corporate objectives
  • Build the go-to-market plan to support and grow the hardware portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging, and planning campaign strategy - deeply embedded as a partner to the Product Management organization.
  • Oversee launch planning for new offerings and execution to build awareness. Participate actively as primary Marketing stakeholder in internal portfolio meetings and processes from 'Concept' to 'Launch'
  • Create and oversee the execution of specific assets, deliverables, education, tools, and enablement activities necessary to support your portfolio. Develop marketing collateral to help executive briefings, analyst groups, portfolio teams and sales to drive customer adoption.
  • Provide Voice of Customer insight and support to leadership based on hardware insights, plus segment research and knowledge

Sales Enablement

  • Oversee effective knowledge transfer process, creation of assets and alignment to seller journey through sales enablement in close collaboration with Instructional Designers
  • Work hand-in-hand with sales to continuously harvest and update materials to ensure consistency in messaging externally

Campaigns for Growth

  • Design campaign blueprints and execution of campaigns for effective lead generation, in close collaboration with sales teams and strategies - including ABM and broader demand efforts.
  • Partner with campaign team and other product marketing managers to create compelling retail solutions to address market needs and articulate value

Skills for Success:

  • Develop global marketing plans including buyer personas, go-to-market requirements, outbound marketing requirements.
  • Define and creating Buyer Personas
  • Articulate solutions value (business and technical) through creative storytelling
  • Skilled in messaging and positioning offerings, including effectively leading workshops with stakeholders
  • Proven success launching new products and services; creative and clear targeting of key influencers and decision-makers
  • Experience creating and implementing successful demand programs that activate, validate, and accelerate a buyer's journey.
  • Data-driven decision-making
  • Manage across matrix organization to secure buy-in of strategic marketing plans, especially as it will require geo or country-level execution.
  • Prepare and provide business reviews to the senior management team regarding progress and metrics, as required.

General Skills:

  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
  • Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes
  • Dynamic, articulate, energetic and self-starter personality with demonstrated ability to translate industry and customer insight into executable strategic vision.
  • You are a knowledge seeker, continuously pursuing, trialing, and dissecting the latest marketing trends and hottest new technologies.
  • Team player with cross-functional project leadership skills
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Strong business acumen and financial analysis abilities
  • Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy
  • Adaptability, dealing with unpredictable and changing situations with confidence
  • Strong administrative and management skills, including the ability to prioritize multiple projects, programs, and objectives
  • Analytical ability to translate quantitative data into insights and actionable recommendations
  • Critical thinking and problem-solving
  • Curiosity and creative capacity for original thought

Education and Experience:

  • Bachelor's degree in Marketing or related field; or relative experience. MBA or equivalent preferred
  • 5+ years of experience working in B2B product marketing with a concentration in digital marketing (particularly for high-tech companies).
  • Understanding of retail hardware solutions available within the B2B market a plus
  • Pragmatic Marketing certified in Foundations, Market and Launch a plus

About the Company:

Toshiba Global Commerce Solutions, Inc. is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let's get together to drive the new economy.

Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:

  • Group health coverage (medical, dental, & vision)
  • Employee Assistance Programs
  • Pre-tax spending accounts
  • 401(k) plan w/ match
  • Company provided life insurance
  • Pet Insurance
  • Employee discounts
  • Generous paid holiday schedule, paid vacation & sick/personal days


Toshiba is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email [email protected] to request an accommodation.


We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we're committed to Diversity, Equity, and Inclusion for all our people as highlighted by our5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency). We're passionate about our customersthe retail industry and becoming a more responsible company as we help create a brighter future.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on Toshiba
Toshiba operates in the Artificial Intelligence industry. The company is located in New York, NY. Toshiba was founded in 1875. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 38 open jobs at Toshiba, click here.
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