Basis Technologies
Dallas-Fort Worth, TX

Sr Paid Search Specialist (Remote Optional) at Basis Technologies

| Dallas-Fort Worth, TX
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WHO WE ARE 

Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. 

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.

ABOUT THE TEAM

Basis Technologies national Paid Search team leverages Basis to help plan, execute, streamline, and analyze strategic, paid search media campaigns for agencies and brands. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to problem-solve for clients. Internal collaboration and communication are critical, as they work closely with the Sales, Services, AdOps and Analytics teams. These Centrons are committed to thinking outside the box, supporting each other, and pushing themselves to be the best.

WAYS YOU’LL CONTRIBUTE

This position drives client development, paid search process improvement, and SEM industry knowledge for the assigned region. This includes day-to-day operations, client deliverables, relationship management, issue resolution, and the retention of select key accounts. As the Senior Paid Search Specialist, you will play an active role in delivering innovative and strategic PPC strategies worthy of Raving Fan service. You will also contribute by:

  • Managing day-to-day analysis and execution of paid search campaigns, in addition to identifying opportunities to improve paid search revenue potential (accounting for about 60% of work time)
  • Collaborating with internal teams on strategy including Sales, Client & Media Services, Digital Innovations and RTB
  • Managing the region’s largest search business
  • Regularly attending and contributing thought leadership to client meetings, overseeing the growth of assigned clients
  • Conducting reporting reviews and “storytelling” via data analysis
  • Effectively communicating needs, KPIs, and expectations for driving campaign success
  • Identifying internal process improvements to increase efficiency and scalability
  • Developing relationships with engine and technology partners to act as an ambassador for the paid search team
  • Testing beta opportunities and advanced targeting tactics for education of the larger regional team
  • Partnering closely with Account Leads and Media Specialists to understand agency relationships and new business pipelines
  • Aiding in creation of “smarter” digital media buys
  • Speaking to implications of larger media plans and various digital partners as it relates to SEM strategy and performance. For example: baseline knowledge of SEO, role of display advertising, mobile technologies, and client owned tech integrations
  • Contributing to troubleshooting analytics questions and third party integrations
  • Aiding in solutions as the first escalation point to create workarounds and lasting relationships within the Client & Media Services organization (resolve customer concerns and issues).
  • Communicating development opportunities for Specialists and Associates up to regional Supervisor/AD
  • Effectively demonstrating leadership to junior team members and acting as a mentor when needed
  • Developing whitepapers and proactively identifying case studies, as needed

WHAT YOU BRING TO THE TABLE

  • 3+ years experience with direct experience executing daily management paid search campaigns
  • 2+ years experience in client facing role
  • Working knowledge of bid management technology with Kenshoo preferred
  • Mastered expertise in paid search optimization, analysis and advanced strategy including experience running beta tests, Google Shopping, Gmail Sponsored Promotions and RLSA
  • Proven record of defining achievable paid search KPIs (CPA or ROI required)
  • Ability to manage a heavier and more complicated workload
  • Exceptional customer service skills
  • Persuasive presentation skills
  • Demonstrated confidence in setting expectations, probing for more, and understanding the “why” behind business implications
  • Adaptability and flexibility with strong attention to detail
  • Ability to not be overwhelmed managing multiple projects at once under tight turnaround times
  • Can show examples of issue resolution, process improvements
  • Proven ability to create and maintain relationships throughout the workplace, creating “raving fans” (both clients and internal teams)
  • History of managing up as needed, having a strong voice to act as an escalation point on day-to-day needs

BONUS POINTS

  • Basic knowledge of Google Analytics and SEO best practices
  • Agency experience
  • Certification in Google AdWords
  • Experience in Search Ads 360
  • Bachelor's Degree or higher from an accredited college or university preferred

Annual Base Salary:
This position starts at $68,000

#LI-Remote 

ANYTHING ELSE? 

Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.

LIFE WITH BASIS TECHNOLOGIES

We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. 

We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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Technology we use

  • Engineering
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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Basis Technologies

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my team's work will still be done on time. Basis is giving me the opportunity to live the best life I can.

Matt

Senior Director, Financial Planning

What projects are you most excited about?

I'm excited about evolving our data integrations because it is through integrations that we can automate workflows for all major channels and enable machine learning to solve complex problems at scale! I love discovering what we can accomplish through the power of data, automation, and artificial intelligence. This is the present and the future.

Juan

Director, Product Management

How has your career grown since starting at the company?

I began my career at Basis Technologies in 2017 as an intern on the Research & Insights team. Since then, I have grown to become the Director of Research. I credit much of my success to the opportunities my manager has presented to me. She is an amazing mentor who challenges me and constantly encourages growth, which makes me thrive at Basis.

Maggie

Director, Research & Insights

How do you empower your team to be more creative?

One of the reasons the team is enabled to be more creative is that I don’t assume I know all the answers. I love an environment where team members come to a discussion to bounce ideas around and the magic as a path forward is co-created.

Joanna

EVP, Operations

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