Sr. Marketing Specialist -Automation and Email Marketing

Location: Austin, TX; Salt Lake City, UT; Hoboken, NJ; Atlanta, GA; Mountain View, CA

NICE CXone is looking for a savvy B2B digital marketer who'll be focused on building automated campaigns and workflows in Market o . You'll work with the marketing team to plan, execute, and optimize our email campaigns including traditional nurture and ABM -w or king with product marketing to create impactful content based on the buyer's journey to increase conversions, engagement and accelerate existing pipeline . In addition, this role will support demand generation initiatives, including list management, and will work closely with marketing leaders, digital marketing, sales and marketing operations teams.

Responsibilities:

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment.
• Plan and perform A/B testing to define and execute enhancements to increase productivity, conversion rates, programs/campaign ROI, and sales growth
• Understand and own NICE CXone database management and segmentation strategy and tasks
• Analyze the weekly and monthly program performance and make recommendations for improvements and optimization of content, mix, frequency, etc. in order to meet monthly and quarterly goals

• Collaborate with product marketing, demand generation, ABM lead, MOPS, digital and other colleagues to improve data quality, reporting, and segmentation and performance of email marketing and online nurture efforts
• Create and maintain a marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity
• Distill data from analytics and helps implement improvements to our lead generation programs and specifically our lead nurture programs
• Update marketing campaign workflows as changes to business requirements dictate
• Standardize, cleanse, and upload data into the marketing automation platform - Marketo

• Understand organizational sales processes including lead handoff to sales

Skills and Knowledge:

• Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and ROMI

• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
• Strong understanding of workflow processes and systems within a marketing/sales cycle
• Strong knowledge of data standardization and normalization
• Successful track record designing and building funnel reporting for executive, sales, and marketing audiences
• Strong knowledge of database structure and queries.

• Must possess a passion for learning industry-leading marketing technologies, tactics and best practices
• Self-starter, can work independently and proactively to resolve issues, take ownership for tool and process
• Well-organized and detail oriented
• Excellent written and oral communication skills
• Excellent stakeholder management, planning, project management and prioritization skills

Required Technology/Software Proficiency:

• 5 or more years' experience working with marketing automation platforms; Marketo /Eloqua/Pardot ( Marketo certification is a plus)
• Hands-on experience with Salesforce.com reports
• Experience with ABM platforms, 6sense preferred, or Demandbase and Terminu s
• Proficiency with Excel, Word, PowerPoint, LinkedIn, Facebook, Twitter, and Google search

Required Education:

• College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred

ABOUT NICE CXone : NICE CXone makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics. NICE CXone provides the world's #1 cloud customer experience platform, NICE CXone CXone ™, combining best-in-class Omnichannel Routing, Workforce Optimization, Analytics, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE CXone is a part of NICE (Nasdaq: NICE), the worldwide leading provider of both cloud and on-premises enterprise software solutions.