Sr. Marketing Operations Manager, EMEA at Workato (Remote)

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About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. 

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning. 

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

Position Summary

We’re looking for a creative and mission-driven marketer with experience supporting demand generation and lead generation teams execute in a timely manner. In this cross-functional role, the candidate will have ownership over significant operations in the marketing technology stack and will work closely with stakeholders from across the organization and regions to strategize, organize, enable, and expand capabilities that support evolving EMEA marketing goals. This position reports to the EMEA Marketing Director. This role is the first Marketing Operations hire at Workato in EMEA.

This exciting opportunity will tap into your strong project management, attention to detail, analytical and interpersonal skills to drive the success of our marketing programs in the region. You will be responsible for partnering closely with our EU-based and US-based marketing teams and our in-region sales ops team.


We are looking for an exceptional Sr. Operations Marketing Manager to join our growing team. In this role, you will be responsible to:


  • Administer and be a subject matter expert for all Marketing Technology in our stack including but not limited to Marketo, Salesforce and Workato.

  • Ensure effective and efficient design of technology stack and related processes.

  • Align with local and global stakeholders to assess needs, perform gap analysis and build a roadmap for new technology and capability development.

  • Monitor vendor and data hygiene of operational systems while supporting to keep Workato GDPR compliant.

  • Provide regular marketing funnel, pipeline and KPI reporting and analysis.

  • Analysis of marketing data and campaign effectiveness to develop recommendations to optimize our marketing activities.

  • Creating documentation on scalable processes, share best practices, and provide training to enable EMEA team members.

  • Becoming a Workato Automation Pro II. Able to create Workato recipes to automate marketing processes.


  • Building lead lists to upload into SFDC/Marketo.

  • Uploading lead lists into SFDC/Marketo and ensure correct synchronizing and routing of leads and contacts between Marketo, SFDC, Workato and Slack automations.

  • Creating forms on Marketo.

  • Creating email templates on Marketo.

  • Building reports for EMEA marketing inbound and outbound activities.

  • Building marketing reports for different EMEA regions.

  • Making sure opportunities and meetings are tagged correctly in SFDC.

  • Managing our EMEA database on Marketo.

RequirementsQualifications / Experience / Technical Skills
  • 5+ years B2B SaaS marketing operations experience

  • Bachelor’s Degree in Business or Computer Science preferred

  • Hands-On Experience with Administration and Marketo

  • Experience with Outreach is a plus

  • Demonstrated expertise in building mature marketing technology stacks, integrating marketing tools to support business objectives, and establishing scalable processes

  • Ability to work on multiple, simultaneous marketing programs

  • Ability to travel as needed

  • Native and/or Fluent in English

Soft Skills / Personal Characteristics
  • Self-starter with the ability to drive projects from inception to completion

  • Natural drive for innovation and creative problem solving

  • Exceptional attention to detail and follow-through

  • Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator

  • Proactively plan and organize system maintenance

  • Strong analytical skills, adept at pulling, analyzing, and communicating business insights

More Information on Workato
Workato operates in the Cloud industry. The company is located in Mountain View, CA, San Francisco, CA, New York, NY, Santa Cruz, CA, Seattle, WA, Denver, CO and Chicago, IL. Workato was founded in 2013. It has 650 total employees. It offers perks and benefits such as Partners with Nonprofits, Friends outside of work, Team owned deliverables, Team based strategic planning, Group brainstorming sessions and Open office floor plan. To see all 47 open jobs at Workato, click here.
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