Sr Marketing Manager, Lifecycle Marketing and Automation
Who We Are:
Calm is the leading mental health brand, on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm’s transformational mindfulness content supports users across seven languages in more than 190 countries.
What We Do:
We are looking for a marketer who’s passionate about helping solve the global mental health crisis. This position will focus on building and managing the lifecycle marketing and automation for our new healthcare product, Calm Health. An ideal candidate will bring their knowledge in lifecycle marketing to strategize communication journeys, test and optimize creative, and drive operating efficiency to maximize business and human impact.
What You’ll do:
- Hands-on in developing, executing, and managing lifecycle strategy and operations in close participation with cross-functional stakeholders
- Take ownership of lifecycle communication journey, from user acquisition, onboarding, in-product triggered, re-engagement, to winback. You will design the journey, as well as building out creatives, HTMLs, and test plans
- Drive continuous improvement of lifecycle marketing by testing and optimizing creative, journey flows, logic, messaging, and more
- Responsible for driving, optimizing, and reporting on communication journey KPIs, give insights and recommendations: deliverability, opt-out, open, click-through, and conversion rates
- Participate with cross-functional teams (e.g., product, data science, engineering, creatives) to establish user journeys based on various segmentation
- Assist various products and different types of email campaigns (e.g., lifecycle vs. acquisition vs. engagement) targeted to various audiences (enterprise users, app users) and segments
Skills and Qualifications:
- 8+ years of email/automation/lifecycle marketing experience
- Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
- Experience in HTML
- Experience working with data scientists and engineers to figure out API and data requirements
- Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
- Excellent communication, partnership, and project management skills
- Comfortable working on multiple projects at the same time, with attention to detail
- Experience operating in ESP (e.g. Iterable, Salesforce)
Nice to Haves:
- Healthcare experience
- Startup experience
Minimum Requirements:
- 8+ years of email/automation/lifecycle marketing experience
The anticipated salary range for this position is $142,000-$198,800. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidates skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. Please contact Calm’s Recruiting team if you need a reasonable accommodation or any assistance completing any forms or to otherwise participate in the application process.
Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
- Right to Work
- E-Verify Participation
