Job Description

Senior Marketing Manager, Demand Generation/Activation
Location: Chicago, IL or Remote US

We are looking for a naturally curious, data-driven marketer with a strong desire to
mature in their craft and grow their career. As a key member of the North American
marketing team you will play a critical, hands-on role in the development and
execution of the demand generation and activation strategy in support of the overall
North American business goals, specifically the acquisition of new customers.
You will be accountable for executing multi-channel marketing programs that drive
Marketing Qualified Leads (MQLs) for the North American sales team and nurturing
those leads for the North American sales team to convert and drive revenue.
Partnering closely with the sales, product, and customer success teams, you’ll help
to enable the team to more effectively move prospects through the sales cycle. You’ll
work alongside others in the marketing organization, including product, content
and PR. This position will report to the North American Demand Activation Lead.

Responsibilities:
● Develop and execute lead generation campaigns to build the sales funnel in
support of new revenue goals.
● Work with marketing technology administrators to build target segmentation
lists for email campaigns.
● Implement and manage multi-channel campaigns to activate demand and
drive MQLs from the middle of the funnel to the sales funnel.
● Work closely with the global content team to build and manage customized,
data-driven content based on vertical, category, role and ABM play.
● Work with 3rd party lead gen vendors, industry publications and ad networks
to secure content syndication, sponsored content and ad placements.
● Build KPI reports and dashboards to track campaign performance.
● Test, measure and iterate based on campaign performance.
● Partner with marketing operations and creative teams to ensure timely
deployment of email campaigns.
● Drive content and creative asset production cycle and schedules with internal
creative and content teams.
● Collaborate with the digital team to publish content on the website and social
channels.
● Aggressively and collaboratively partner with sales leadership to drive
demand, nurture leads.
● Articulate, champion, and advance NielsenIQ’s unique market differentiation
as a platform to acquire new customers.

● Be a complete business partner to all other functions within the company.

Requirements:
● 5+ years of B2B technology marketing experience. CPG or Retail experience is
a plus.
● Must be willing and able to drive strategy while also being operationally
hands-on. Strong willingness to roll up your sleeves and be involved with
driving execution.
● Exceptional track record of developing and implementing successful ABM
plays targeted to Enterprise and Midsize accounts.
● An understanding of the creative process and experience with a practical
application of brand identity systems.
● Tech-savvy and strong working knowledge of Microsoft Office Suite and
collaboration tools.
● Track record of effectively managing outside agencies and vendors and
internal creative teams.
● Comfort and experience working in a remote environment.
● Technical acumen of marketing systems and processes and a working
knowledge of Sales Automation (Salesforce.com, Microsoft Dynamics CRM)
and Marketing Automation tools (Pardot, Hubspot).
● Excellent communicator to both internal and external parties. Ability to
comfortably communicate at the senior executive level.
● Confident, critical and creative thinker.
● Self-driven with a natural curiosity to test, measure and improve existing lead
flows and processes.
● Exceptional copywriting for conversion and editing skills.
● Team-oriented and collaborative to the core.

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.