Sr. Marketing Manager - Consumer Engagement - Included Health Communities

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It’s no secret that healthcare isn’t fair to everyone - there are whole communities of people who have been historically disenfranchised and underserved in the US healthcare system. We want to change that. Our Included Health Communities Products provide dedicated care concierge and guidance to members of specific communities, such as the LGBTQ+ and Black community, to ensure they benefit from highest-quality healthcare that meets their unique needs. By connecting people to culturally competent providers, and educating and advocating for them when they need it most, we strive to ensure everyone has access to equitable and inclusive healthcare. 

We are seeking a passionate and knowledgeable marketing leader to build and manage marketing strategy in support of a first-of-its-kind healthcare navigation and advocacy platform focused exclusively on the Black Community.  As the Senior Engagement Manager for the Black Community offering, you will work directly with the Director of Partner Marketing as well as colleagues across operations, engineering and product development, and sales and customer success to launch and manage the marketing strategy for this new offering. You are passionate about our mission, a great team player, a self-starter with a bias for action, and committed to building and developing not only Included Health Communities’ member marketing strategy, but also our organization.  This role is responsible for driving member-facing marketing initiatives for our Black Community Product, including driving brand awareness, growing account registration, and increasing first time use of Included Health’s products and services.  This role is a perfect fit for someone who has a passion for healthcare equity for the Black Community, a breadth of diverse marketing channel expertise -- who is a natural collaborator with strong EQ -- and who is results driven.  This role is both innovative in needing to think about new ideas and ways to engage our members while also thinking about how we scale our tools and resources to be operationally effective.  This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.

Responsibilities:

  • Create an engagement playbook that draws on a breadth of marketing channels/performance -- with a focus on email, direct mail, SMS, digital and our important customer internal channels. 
  • Be the champion of Included Health marketing engagement best practices in order to “sell in” those playbooks to our diverse customer base.
  • Develop best practice case studies and other marketing communication tactics that drive adoption of our marketing tools.
  • Draw insights from members and serve as their voice in product, and communication development. 
  • Develop consultative and strategic relationships with our customers on the topic of communications and member marketing.
  • Create and execute strategic communications plans for your large market accounts. These plans should include broad-based and targeted campaigns that focus on driving awareness, activation, and utilization of Included Health products and services.
  • Develop high-impact, convincing oral and written presentations of creative concepts.
  • Measure and share campaign performance to internal (growth marketing, product, and account team) and external (customer) stakeholders.
  • Keep learning! Brainstorm and bring to life new tactics, campaigns and ideas.

Qualifications:

  • Minimum of 7 years of experience in consumer marketing.
  • BA or BS required, MBA preferred.
  • Proven advocacy experience oriented towards improving health equity and access to healthcare for the Black Community.
  • Excellent writing and communication skills -- able to build credibility with our customer through ‘in person’ meetings and also able to develop written communications that summarize and sell-in our engagement plan recommendations.
  • Superb organization; comfort managing a project from creative inception through execution and into analysis.
  • You are able to think creatively to build strong systems and processes, leveraging your deep knowledge of unique health disparities facing the Black community, and effective marketing tactics, to deliver a differentiated experience for our members.
  • Demonstrated ability to be a self-starter, who can work independently and proactivelyDelight in being detail-focused.
  • Data oriented!
  • Excited to jump into analyses.
  • Excitement to develop hypotheses and methods for testing and verification.
  • Proficiency in content production especially for social and direct mail channelsYou have experience building consumer marketing programs and have a track record of success reaching and engaging target audiences.
  • Ability to flourish in a fast-paced startup environment.
  • Ability to work well cross-departmentally.
  • Passion for the Included Health product suite; belief that our services can transform how we access and utilize health care.

#LI-Remote

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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An Insider's view of Included Health

What's something quirky about your company?

At 3pm everyday, folks from IT and engineering do planks and increase the time by a couple seconds every day. I'm waiting for them to restart the clock before I join in again, but it's a nice ritual. We are a healthcare company, after all!

Megan

Engineering Manager

What's the biggest problem your team is solving?

To meet the emerging needs presented by COVID-19, we are expanding our capabilities and offering new product packages, building on our core clinical and technological strengths. When the Included Health team is passionate about a problem, we can deliver life changing products and services to our Members with agile speed

Kelsey

Chief of Staff

What does career growth look like on your team?

We're principled in our approach. Here at Included Health I spend a lot of time understanding where an engineer is going, and then working with them to build out a custom plan to get there. Career growth at Included Health is much more personalized vs. following a standard career ladder description.

Nick

Senior Manager, Data Engineering

What is your vision for the company?

Our vision is to personalize healthcare by leveraging technology and combining with the right human connection to navigate everyone, everywhere to the best medical outcomes. Think Jarvis (from Iron Man) as your personal healthcare assistant!

Anant Gupta

Sr. Director, Engineering

What makes someone successful on your team?

Each team member sets the culture of rooting for the team, practicing open communication, and driving healthy debate. They value the importance of their efforts towards making a meaningful difference to the lives of our members which helps them stay engaged and motivated every single day.

Vinay

Senior Software Engineer

What are Included Health Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
We are committed to hosting an annual unconscious training annually for all employees.
Diversity Employee Resource Groups
We celebrate and support our active ERGs including Mosaic (People of Color), E-Quality (LGBTQA), [email protected], Women In Tech, [email protected], Asian Culture Circle, Wellness and GR Gives Back (Philanthropy).
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We pay 100% of the healthcare contributions for our full-time employees and have extensive additional health-related benefits from our own product line including expert 2nd opinions, telemedicine, etc
Life Insurance
Wellness Programs
These range from our mindfulness and step challenges to yoga and EAP (free counseling through the Employee Assistance Program). And extra days off during COVID to "rest, recharge, reflect, reset."
Team workouts
Are you ready for your daily 3 pm Team Planking competition? An after-work run or join a relay team to compete in a race!? Our team looks for inspiration from one another to keep moving.
Mental Health Benefits
Our EAP (Employee Assistance Program) includes a few free annual counseling/therapy sessions a year.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
All salaried employees have a flexible, non-accrued vacation policy to use with manager approval . During COVID, we also added an additional day off every 3 weeks for all full-time employees to rest.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

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