Sr. Marketing Automation Specialist at Illumina (San Diego, CA)

| San Diego, CA
Sorry, this job was removed at 11:23 a.m. (CST) on Thursday, July 28, 2022
Find out who's hiring remotely in San Diego, CA.
See all Remote Marketing jobs in San Diego, CA
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
The Sr. Marketing Automation Specialist is a key player on the Americas (AMR) Marketing, Digital team. This individual will provide assistance to the Digital team by helping develop email marketing and marketing automation programs in Pardot/SFDC and Engagement Studio. The Sr. Marketing Automation Specialist role is ideal for an agile, self-starter who can work cross-functionally to help the AMR digital team continue to maintain alignment of regional marketing goals and elevate email marketing strategies, always-on marketing automation campaigns, and ABM programs.

Responsibilities
  • Help lead email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Collaborate with digital team members and program managers to define email campaign KPIs, create reporting, and analyze performance. Create recommendations to evolve campaigns continuously.
  • Support marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Build dynamic audience lists in Pardot/SFDC with market segments, on-domain website activity, lead/contact criteria, suppression rules, etc.
  • Develop drip and nurture programs in Engagement Studio to support regional marketing activities.
  • Partner with marketing and sales teams on Account Based Marketing program strategy, set-up, execution, and reporting.


Concerns regarding COVID-19 continue as positive cases are experienced in the communities in which we operate. Please be aware that, as a condition of employment, Illumina may require proof of COVID vaccination in accordance with local statutory requirements (subject to limited exceptions) beginning November 1, 2021.

At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact [email protected] To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
More Information on Illumina
Illumina operates in the Biotech industry. The company is located in San Diego, CA, Madison, WI, Foster City, CA and San Diego, CA. Illumina was founded in 1998. It has 7400 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 36 open jobs at Illumina, click here.
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Similar Jobs

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Illumina's full profileFind similar jobs