We deliver digital workflows that create great experiences and unlock productivity.
San Francisco, CA

Sr. Manager, Social Media at ServiceNow

| San Francisco, CA
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Company Description
ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
ServiceNow is making the world of work, work better for people. We deliver digital workflows that create great experiences and unlock productivity. We are growing fast and looking for motivators, problem solvers, and original thinkers who want to change how the world works for our customers.
We are looking for a senior social media manager who will strategically steward the ServiceNow brand in social across, both internally and externally, across a variety of audience and content priorities. They will lead editorial planning and collaborate across the organization with key stakeholders and business partners to prioritize needs and drive the creation of native, bespoke content for ServiceNow's social platforms.
The ideal candidate will be able to thoughtfully apply social media best practices to existing content needs, while also always thinking one step ahead for new social-first opportunities. The role will report into the director of social media and oversee social media managers specializing in specific storytelling pillars. Content will range from one-off cultural moments to large-scale brand campaigns.
This position will work collaboratively across multiple organizations and business partners, from brand, products/solutions, PR, events, talent & employee engagement and other communications teams.
Key Responsibilities:
  • Lead editorial planning process and content calendar development across all key social storytelling content pillars (brand, corporate, employee advocacy)
  • Collaborate with brand marketing team to develop strategic social content plans to support campaigns and customer stories, targeting our key audiences
  • Manage internal and external events strategy and determine best approach for social promotion
  • Key point person for regional partner collaboration in APJ and EMEA
  • Promote and steward the overarching social strategy with key players across the organization
  • Oversee a team of 3 social media managers, collaborating with them throughout the editorial planning process on their respective content pillars
  • As needed, support director with quarterly refinements to social strategy

  • Strategic thinking: Possesses strong understanding of social, including current trends and what's coming next, and has an informed POV on its role in marketing; understands platform features and audience nuances that help drive bespoke content strategies
  • Proactive planning: Can see the bigger picture across a variety of content needs and takes initiative to prioritize and plan ahead; moves quickly to seize opportunities; enthusiastically initiates solutions to problems.
  • Supervisory: Involves others in making decisions on behalf of the group & credits others for their contributions & accomplishments.
  • Communicates effectively: Encourages candid & open communication among groups; strong and engaging written and verbal presentation skills
  • Collaboration: Able to work closely with a variety of decision makers and direct reports to move projects forward.
  • Decision quality: Makes tough decisions and moves them forward, even if they are unpopular.
  • Self-development: Doesn't settle for the status quo; always seeks ways to improve and drive better results; takes on new stretch opportunities to continuously grow own leadership capabilities.

Desired Skills & Experience
  • Minimum of 10 years social media or related marketing experience with a proven track record of success; or advanced degree with Marketing emphasis and equivalent experience.
  • Experience in B2B social media management is appreciated; agility in hypergrowth environments necessary.
  • Ability to think quickly and pivot when necessary, to counsel partners and execute plans with a preference for a collaborative work style.
  • Resourceful, energetic, solutions-oriented, excellent communication skills, collaborative, always trying to find ways to improve with an empathetic approach to teamwork and management.
  • Genuine love of social media.
  • Bachelor's degree in Marketing, Communications, Business, or related field.

Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
Work Personas
Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.
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What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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