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San Francisco, CA

Sr. Manager, Paid Media (DocSend) - Location Flexible at Dropbox

| San Francisco, CA + 26 more | Remote
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Role Description

As DocSend’s first dedicated Paid Media Manager, you will explore, test, and validate new channels, audiences, and messaging to determine what mix of investment works for us. This IC role has the opportunity to define and build our digital strategy from the ground up while work cross-functionally with peers across marketing, growth, and sales within DocSend and Dropbox.

The ideal candidate thrives off making hypothesis and putting them to the test. They are comfortable crafting a strategy, writing copy, test channels, and optimizing performance. Success in this role will be measured by the trials and revenue brought in from paid media.

This role folds within DocSend Marketing which functions as its own startup within Dropbox. A startup mindset is very important.

  • Develop scalable strategies for customer acquisition and retention that balance experimenting with various channels and investing in the ones that deliver sustainable growth.
  • Drive increased awareness and demand for DocSend’s core use cases while testing and validating new verticals for DocSend to double down on. 
  • Manage and optimize ad creative, copy, and spend of our digital agency to result in a positive ROAS.  
  • Deliver actionable insights by synthesizing information from multiple channels and data from multiple systems.
  • Build a culture of growth experimentation and A/B testing to provide proactive analysis on strategic challenges and new marketing opportunities.
  • Work with our SEO and social team to compliment paid and organic efforts
  • 5+ years of experience in B2B digital marketing, media, advertising
  • Deep experience with Google tools (GA, tag manager, data studio) and management of paid channels (Google search and display, Facebook, Twitter, LinkedIn) 
  • Experience building and testing webpages & landing pages 
  • Analytical thinker who’s driven by the measurable impact he/she can make 
  • Data-driven marketer passionate about user journey across all customer touch points 
  • Familiar with SEO and how organic and paid strategies can work in harmony 
  • Experience managing a digital agency & budget - setting the strategy and optimizing spend 
  • Interpersonal skills to foster and maintain relationships with SMEs
  • Solid experience in B2B SaaS Product Led Growth and comfortable working in a fast-growing startup environment.
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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • KotlinLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HBaseDatabases
    • MemcachedDatabases
    • RedisDatabases

What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
In addition to our Unlimited Vacation Policy, Dropbox also has one companywide PTO day a month
Paid Volunteer Time
At Dropbox, this is called 'Recharge'
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We began a new 'Perks Allowance' in 2021 when we went Virtual First. Dropboxers are provided a generous individual allowance to spend on what perks really matter to them while at home- whether that's wellness, caregiver support, productivity, ergonomics, learning, food services, afterschool programs for kids, or something else! Read more here: https://bit.ly/3uM0gG3

An Insider's view of Dropbox

How would you describe the company’s work-life balance?

In the first time in over a decade, I’ve been able to actually have work life balance and to develop healthy habits because of Virtual First. My commute time is now filled with a morning workout and the end of my day now looks like being able to cook for myself. I also was able to move closer to family, which means the world to me.


Diversity Program Manager

What's the biggest problem your team is solving?

In a world that’s radically shifting virtual, it’s exciting to be at a company aiming to solve a lot of the problems at the crux of the transition. I’ve been working on projects that help small businesses using Dropbox collaborate and improve their overall user experience.


Software Engineer

How has your career grown since starting at the company?

Dropbox truly invests in their employees and supports internal mobility. Each year I’ve worked at Dropbox, my role has changed slightly. It’s kept me engaged, challenged me, and allowed me to constantly be in a learning environment.


Project Manager

What is your vision for the company?

I see the 40-hour office workweek becoming a thing of the past. Employees will escape grueling commutes and gain more control over their day. The workplace will now be wherever work happens, and the workweek will be whenever work happens best for each person. We'll grow stronger as we integrate dispersed talent with diverse perspectives.


Co-founder and CEO

How does the company support your career growth?

There’s always an opportunity to pivot and learn new skills or internally transfer to a team that’s outside your normal scope of work. The humility and empathy that Dropboxers have is unlike anywhere else I’ve worked. There’s always going to be someone on the other side willing to bring you in on a project or mentor you.


Content Marketing Operations

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