Sr. Manager, Paid Acquisition, Desktop at Grammarly

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Grammarly is excited to offer a remote-first hybrid working model . Team members can work primarily remotely in the United States, Canada, Ukraine, Germany, Poland, and Portugal. Conditions permitting, teams will meet in person a few weeks every quarter at one of Grammarly's hubs, currently in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a shared workspace in Krakow.
Grammarly team members in this role must be based in the United States or Canada.
The opportunity
Grammarly empowers people to thrive and connect, whenever and wherever they communicate. Every day, 30 million people and 30,000 teams around the world use our AI-powered writing assistant. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, we're looking for a Sr. Manager, Paid Acquisition, Desktop, to join our Acquisition Marketing team. The Sr. Manager, Paid Acquisition, Desktop will lead all of Grammarly's paid marketing efforts focused on acquiring new users for our desktop product offerings. This person will be responsible for driving world-class performance marketing that can deliver on our ambitious user growth and revenue goals. They'll do so by developing a strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. In this role, this person will manage a team of channel managers across many platforms. The current acquisition mix includes paid search, display, Facebook, LinkedIn, YouTube, and sponsored content, as well as other testing channels.
The Sr. Manager, Paid Acquisition, Desktop will be responsible for aggressively scaling existing channels, as well as proactively seeking and testing opportunities in emerging channels. Success will be evaluated quantitatively and qualitatively. There will be newly acquired users and revenue targets for each individual channel and collectively for paid marketing as a whole. The team's ability to meet those targets with efficiency will impact this person's success.
Your impact
This unique role presents the opportunity to drive best-in-class paid advertising.
In this role, you will:
  • Manage a high-performing team of 4 with the potential to grow.
  • Manage large, sophisticated paid search, display, paid social, and YouTube accounts that drive a significant impact on Grammarly's growth goals.
  • Launch, test, and scale up-and-coming high-potential channels.
  • Understand developments in ad tech and integrate if/when the investment makes sense.
  • Create a portfolio approach to managing massive spend levels, significant breadth of channels, and awesome complexity of operation (brand + performance; mobile + desktop; consumer + B2B; massive and varied TAM).

We're looking for someone who
  • Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is able to collaborate in person 2-4 weeks per quarter, traveling if necessary to the hub where the team is based.
  • Has experience in planning/executing/optimizing campaigns across at least 5 different platforms.
  • Possesses a deep understanding of marketing metrics (CPA, ROI, LTV, payback periods) and has an easy fluency with how different metrics affect each other.
  • Has a strong handle on marketing testing-specifically, can devise a sound experiment in order to obtain learning with incomplete data.
  • Has experience owning large-scale ($10M+/yr in spend) marketing operations (preferably after building them to scale).

Support for you, professionally and personally
  • Professional growth : We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
  • A connected team : Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
  • Comprehensive benefits : Grammarly offers all team members competitive pay along with a benefits package encompassing superior health care (including mental health benefits). We also offer support to set up a home office, ample and defined time off, gym and recreation stipends, 401(k) matching, and more.
  • For Colorado-based employment: The salary range for this position is $104,000-$193,000/year; however, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

We encourage you to apply
At Grammarly, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with applicable law. Grammarly is an equal opportunity employer and a participant in the US Federal E-Verify program.
Grammarly currently supports the long-term work of team members in the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Maine, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania (Kennett Township, New London Township, Pittsburgh City, Shaler Township), South Carolina, Texas, Utah, Virginia, and Washington, as well as the District of Columbia
Grammarly currently supports the long-term work of team members in the following Canadian provinces: British Columbia, Ontario
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Please note that Grammarly's COVID-19 vaccination policy requires that all team members in North America be vaccinated against COVID-19 to meet in person for Grammarly business or to work from a North America hub location. It is expected that this will be a requirement for this role. Qualified candidates in North America who cannot be vaccinated for medical reasons or because of a sincerely held religious belief may request a reasonable accommodation to this policy. For Europe, this policy requires team members to be vaccinated or produce a daily negative COVID-19 test administered on-site to work from the hub or attend in-person meetings.
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Technology we use

  • Engineering
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An Insider's view of Grammarly

What’s the vibe like in the office?

Our values actually represent our team. Discussions about ethical decision-making or tweeting empathetically are common at Grammarly, and I recognize how rare that is.

Celeste

Senior Content Strategy Manager

How do you collaborate with other teams in the company?

We resolve our problems with constructive discussions that are only made possible by the level of empathy and listening skills that team members have here. It makes me happy to know I work with such exceptional people.

Maryna

Engineering Manager

What is your vision for the company?

Writing helps us all achieve personal, professional, and academic success, but effective communication requires talent and time. It can be very challenging, and we may not always be able to effectively express our meaning, convey our intent, and be fully understood—creating a gap with our audience. We’re building Grammarly to close this gap.

Brad

CEO

What projects are you most excited about?

I always feel pumped when I see the positive feedback we get from our users. To know that your work is helping people discover a product that meaningfully improves their lives—it never gets old.

Shanik

Head of Growth

What are Grammarly Perks + Benefits

Grammarly Benefits Overview

Grammarly offers all team members competitive pay along with a comprehensive benefits package that includes health care and ample time off. We also offer ample and defined time off, home office and recreation stipends, admission discounts to events and cultural institutions, and more. We frequently take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.

On top of our programs and policies, Grammarly also believes strongly in making sure that a major benefit is the company’s focus on a culture of collaboration and cooperation. We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.

Culture
Partners with Nonprofits
Intracompany committees
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the birthing person and 8 weeks of leave for the birthing partner.
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Grammarly offers employees professional development opportunities like an annual individual budget for training along with the ability to attend job-related conferences and seminars.
Lunch and learns
Promote from within
Continuing Education stipend

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