Sr. Manager, Marketing Operations

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Built for finance by finance, Sage Intacct is the native cloud solution for Accounting, Finance and Human Resource Management and we're looking for a Marketing Technology expert to help us drive market expansion. The Sr. Marketing Operations/Technology Manager will report to the Sr. Manager, Marketing Operations and will be responsible for building the systems and technology foundation to enable our Marketing and Sales team to generate opportunities at scale. You will define and implement the Marketing Technology roadmap to optimize how are Sales, Marketing, Customer Success and Partner team acquire and retain customers.

The Senior Marketing Operations Manager possess technical expertise as well as a strong business acumen with an affinity towards continuous systems optimization. You will be the strategic advisor to the team by not only demonstrating subject matter expertise in Sage Intacct internal Martech stack but also be apprised on current MarTech eco-system and market landscape.

Responsibilities:

  • Collaborate with Marketing, Sales, Customer Success and Partner Marketing and Business Systems to define and execute the MarTech roadmap with Salesforce and Marketo at the core
  • Lead internal product management for marketing technologies- you will manage relationship with vendors as well as develop influential relationship with internal business stakeholders
  • Collaborate with legal and security to ensure MarTech is in compliance
  • Own MarTech integration by ensuring proper data flow across marketing and sales systems that is critical to lead flow, routing, scoring, reporting and analytics
  • Develop technical solutions in Marketo and Salesforce to optimize funnel performance from digital acquisition to opportunity creation 
  • Document and build knowledge base that includes user workflow, business cases and tutorials for Sales and Marketing training
  • Collaborate with Business Systems and Business Analytics to create data flow charts and systems architecture to ensure technical and reporting solution meets business requirements

Requirements:

  • 6 years + of hands-on experience in B2B Marketing Operations, Marketing Technology, and/or Demand Generation
  • Demonstrated track record of successful technology implementation
  • Marketo Certified Expert, Salesforce Power User
  • Strong project management experience
  • Demonstrated success with owning the following technology solution: ABM, LeanData, Predictive Analytics, Attribution, Data Enrichment and Webinar
  • Able to communicate effectively across broad range of audience from Campaign Managers and SDRs to Sales and Marketing leadership
  • Inquisitive and process oriented with a passion to build best-of-breed MarTech stack
  • Salesforce admin experience preferred but not required
  • Bachelor degree in technical field preferred but not required

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