Lendio is a leading mission-driven fintech on a mission to Fuel the American Dream. We do that by connecting Small Business Owners with access to capital solutions through a loan marketplace, cash flow management SaaS and innovative API technology for Financial Institutions. As a company that puts a massive emphasis on work culture and community, we’re always looking for talented, dedicated, and spirited individuals to join our team. When you work with us, you’ll find we’re inclusive, we lift each other up, and have fun—even when we’re in the trenches. That combination is probably why we rank as one of Glassdoor’s Best Places to Work. When we say we care about people and their success, we actually mean it. 

We are looking for a passionate technical marketer that can own and direct the marketing automation tools. We need someone that can leverage Hubspot fully as our primary platform. We want to add someone to the team that can work closely with the other members to move the business forward through highly targeted and personalized communications. 

Apply if you want to be part of a high pace growing team at Lendio. 

Responsibilities

• Own Hubspot fully as a platform to integrate visibility and performance of customer touchpoints and experiences beyond just email 
• Partner closely with the other members of the Lifecycle team to help identify opportunities 
• Using inputs from strategic and lifecycle marketing, implement and execute multi-channel campaigns including:
• Build, maintain, and implement best practices for marketing automation in campaign management, segmentation, list management, data hygiene and integrity
• Set up and fulfill a/b testing strategies to optimize marketing campaign activities
• Act as a cross-functional contact working with stakeholders to build and execute world-class emails, landing pages, and automation campaigns
• Ability to explain and educate team members on how dynamic variable marketing automation works as well as processes and timelines required to operationalize strategies
• Advise on audience segmentation strategies to incorporate available demographic and lead information in campaign execution
• Own stability/scalability of the marketing automation system
• Maintain and improve MarTech tool stack performance, including integration of tools in to other key systems and data sources 
• Ensure data attributes are defined, current, accurate and aligned with Product, BI, and Sales
• Serve as a last stop to ensure accuracy around content, grammar, link functionality and rendering across browsers and clients
• Work in and debug HTML, CSS, etc. and collaborate with front-end developers to build and improve templates and email assembly

Requirements

• 5+ years in marketing automation
• Experience automating successful marketing strategies through technology
• High level of experience in building dynamic, scalable marketing campaigns using templatization, personalization, targeting and other best-practices
• In-depth understanding of Hubspot or comparable marketing automation platforms
• Knowledge of marketing-to-sales process and customer conversion
• General fluency in marketing tech stacks & common vendors
• Ability to use project management tools to coordinate activities across multiple campaigns, stakeholders and participants
• Highly organized with an ability to execute in a dynamic environment

Benefits

• Competitive pay
• A full suite of traditional benefits
• Unlimited PTO
• 401k with company-match
• Company-contributed HSA
• Onsite gym and standing desks
• Wellness program

And the best reason to work at Lendio is our culture! Check us out on Glassdoor and our social media channels: Instagram, Facebook, LinkedIn

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