Toast
We empower the restaurant community to delight guests, do what they love, and thrive.

Sr. Manager, Marketing Analytics

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Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

As Sr. Manager, Marketing Analytics, you’ll report directly to the Director of Growth Marketing & Marketing Operations and will drive evaluating the impact of our demand generation and integrated campaigns. You will own the week-to-week perspective on funnel performance, forecasting and surfacing areas of opportunity within GTM to drive priorities and budget. Finally, you’ll partner deeply with operations and data infrastructure teams to ensure we have the data infrastructure to support advanced analysis and impact. 

About this roll* (Responsibilities) 

  • Leverage knowledge of multi-channel marketing to deep-dive into campaign performance, surfacing insights marketing can utilize to improve financial outcomes
  • Conduct rigorous data analysis on existing and new data sources to identify growth opportunities for business unit and present strategy recommendations to leadership
  • Analyze and provide recommendations to improve conversion rates through the sales and marketing funnel across various channels, company sizes, personas and industries
  • Create and report on daily, weekly, monthly, and annual marketing results across website traffic, engagement and responses, opportunities, conversion rates, and bookings by various sales teams, audiences, and channels
  • Partner with Growth Marketing and Revenue Ops on ideal customer profiles, targeting segmentation, and lead scoring
  • Orchestrates the annual marketing forecast planning process (e.g. milestones, participants, actions, templates, calendar) to ensure marketing’s goals are aligned with Channel owners, Sales and Strategic Finance
  • Create reports and custom dashboards leveraging Salesforce.com, Marketo and Looker to support teams to monitor marketing campaign results
  • Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights
  • Manage and enhance technical aspects of our marketing program (such as attribution, data capture, data quality and scoring) to ensure we can understand the customer journey, marketing initiatives, and business outcomes.


Do you have the right ingredients*? (Requirements)

  • Experience with Python (Pandas, NumPy, etc), SAS, Stata, or R
  • Background building interactive dashboards in a tool such as Looker, Tableau, Domo, SiSense, etc
  • Experience with attribution models, funnel types and campaign return on investment frameworks
  • Expertise with Looker, Tableau, Heap, Google Analytics, or a comparable web analytics tool
  • Experience leveraging data driven models to drive business decisions
  • Experience using data access tools and building visualizations using large datasets and multiple data sourc

SPECIAL SAUCE: (Nonessential Skills/Nice to Haves)

  • Experience in Marketing Automation tools like Marketo or Pardot
  • Experience Bizible
  • Experience with Lead Scoring and Data enrichment
  • Experience with SiriusDecisions and / or Agile Marketing is a plus
  • Experience working with product and engineering teams on executing a development roadmap

*Bread puns encouraged but not required


We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].

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What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
We have 14 employee resource groups, known as Toast Communities, dedicated to empowering employees.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

At Toast, we're focused on empowering the entire person. We know that wellness looks a little different for everyone, which is why we offer an array of benefits outside of the traditional offerings, including mental health programs, financial wellness resources, care giver benefits, and so much more. By providing our employees with plentiful resources and benefits, we're setting them up to thrive.

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