Sr. Manager, Digital Marketing

| Boston, MA
ezCater is the world’s largest online marketplace for catering – a $60+ billion market just in the U.S. Businesspeople use us to find and order great food for meetings and events; restaurants and caterers use us to grow their catering business. We’re backed by Insight Partners, Iconiq Capital, Wellington, Lightspeed, and GIC, and in early 2019 were valued at $1.25 billion. COVID slammed us, but we responded by finding new customer segments and seizing the rare opportunity COVID offered: when in life does a very successful operation get a do-over? Come help us power Food For Work even better than we did it the first time.

We’re looking for a Senior Manager of Digital Marketing to help take our growth and performance channels to the next level. If you’ve led sophisticated performance marketing, including ROI-measured programmatic, display and paid social programs that drove dramatic growth YoY - at scale, this job is for you. We’re well down that road, and see a ton of opportunity for the future. 

Are you passionate about applying data to advance business outcomes? At ezCater, data is at the root of every decision we make and is constantly being woven deeper into our product and marketing experience. Understanding who our customers are and how we can best serve them while helping them navigate these unprecedented times to safely feed their workforce is core to our [email protected] mission. As a fast-growth business with a deep appreciation for what it takes to build for the long term, we prize efficient growth - this position will be at the core of our next leap forward in this space.

What you’ll do:

  • Play a critical role in the development of our marketing strategy and the way we organize ourselves for accelerated growth.
  • Lead our programmatic, display and paid social marketing programs to acquire new customers and retain existing through Social Advertising, Display Advertising, Mobile Marketing, ABM and more thru a B2B / B2C lens.
  • Support new areas of investments, including new and emerging channels and technologies, with analysis on ROI, scalability, and incrementally – examples include dynamic creative optimization, CDPs, cookie-less tracking and measurement, etc.
  • Work cross-functionality to define and optimize the customer journey, from discovering new volumes of traffic, to increasing share of wallet from our existing customers, all in an effort to increase downstream bookings.
  • Use ROI analysis (LTV/CAC and payback period) at a granular level: by audience segment, by platform, by geo, by campaign, right down to the creative or targeting criterion to maximize outcomes.
  • Understand how multiple channels and devices impact the customer journey. Develop and execute campaigns that target all of our existing segments across platforms leveraging attribution to help drive better outcomes.
  • Partner with customer and brand marketing teams to ensure values and messaging is applied consistently throughout the partner journey. 

Please:

  • Have 7+ years' experience in digital marketing with a deep experience in performance channels, leveraging data to drive outcomes.
  • Think deeply about customers and understand what motivates them throughout the buying process.
  • Have significant accomplishments leveraging programmatic and direct display media buying and aid social advertising on Facebook, LinkedIn, Twitter, Pinterest, and more.
  • Have experience managing large budgets, sophisticated data and measurement structures as well as experience managing channels both in-house (buying, trading, planning) and in partnership with agencies and vendors.
  • Have proven experience as a people manager, supporting both professional development and expertise.
  • Be creative enough to appreciate ad copy, analytical enough to grasp data science, and technical enough to understand how integration and attribution should work.
  • Be passionate about growth – within our culture of humane behaviors and sane working hours.
  • Be a team player that works exceptionally well cross functionally and with external resources (agencies, vendors, platform providers, etc).

Salary Range: $135,000-$174,000

What you’ll get from us:
You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance. 

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) once we get back to our offices, and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

For information on how ezCater collects and uses job applicants' personal information, visit our Job Applicant Privacy Policy.


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An Insider's view of ezCater

How would you describe the company’s work-life balance?

ezCater gives its employees total control over their work-life balance, whether that means taking time for the doctor or going on a vacation. Everyone here understands that life gets in the way of work at times, and as long as you get your job done well and support your fellow co-workers, you get to control your own schedule.

Claire

Business Operations Strategist

How do you collaborate with other teams in the company?

I love working with other teams in the company! Every person I have encountered is insanely helpful and willing to teach me about their job. I'm always pleasantly surprised at how collaborative this company is.

Alyssa

Senior Menu Specialist

How has your career grown since starting at the company?

I've been able to grow a team and department from scratch, and had the opportunity to make decisions on my own. Overall, I've grown faster here than anywhere else I've worked.

Jules

Manager, ezDispatch

How do you empower your team to be more creative?

For me, fostering creativity comes down to ownership & a healthy comfort with failure. I try to make sure the team is pointed at big, meaty problems and then I largely get out of the way.

Dillon

Sr. Product Manager

What are some social events your company does?

Our weekly breakfasts and lunches provide a social avenue throughout the day, while our end of week ezHour gives the entire company a chance to wind down and interact. Outside of that, we're often seeing fun events pop up like our Holiday Party, fun team off-sites, and volunteer events that bring people together from across the company.

David

Sales Manager

What are ezCater Perks + Benefits

ezCater Benefits Overview

Importantly, you’ll get sane working hours and a huge amount of flexibility around work/life balance. Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and here’s what else you’ll get:

Market salary, stock options you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K, health/dental/FSA, long-term disability insurance, subsidized T-passes, a great office smack-dab in Boston’s Downtown Crossing, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies), and knowing that you helped get this rocket ship to the moon.

Culture
Volunteer in local community
ezCater participates in regular community outreach activities with Rosie’s Place, City Sprouts, Community Servings, Greater Boston Food Bank, etc.
Partners with Nonprofits
ezCater partners with Feeding America through our CaterCares initiative
Friends outside of work
Eat lunch together
Intracompany committees
Here at ezCater, we have a number of different committees that tackle everything from planning fun company outings to furthering the conversation around diversity and inclusion among employees
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical every 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Company sponsored recreational sports leagues such as Basketball, Softball, Kickball throughout the year.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Plus: Wicked awesome co-workers, Cupcakes, Breakfast delivered on Mondays, Lunch delivered on Thursdays

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