Job Description:
Content is essential to a high-impact and efficient go-to-market strategy. We're seeking a B2B Content Marketing leader to further grow and enhance Pluralsight's reputation for crafting valuable and dynamic content that educates, inspires, delights and informs. This audience-first leader will manage a team of content strategists, who will together set the vision and strategy for creating world-class thought-leadership and buyer-focused content, in conjunction with our integrated campaigns and programs for 2022 and beyond.
Who you're committed to being:

• Organized, analytical problem solver who loves dynamic storytelling
• Driven by teamwork and collaboration, not ego
• Ability to make connections between business objectives and audience interests to create stellar content pieces
• Uses data strategically to inform and iterate on future content decisions
• Ability to prioritize needs and communicate roadmap and vision
• Ability to say no when needed and provide air cover for the team
• Someone who is a self-starter, and has the drive and initiative to ask the right questions and take the steps to fill in gaps in knowledge and processes
• Open and willing to apply critical feedback to improve yourself and your work

What you'll own:
Content Marketing Strategy

• Orchestrate the effective and efficient use of content across multiple channels designed to best reach buyers and business decision-makers
• Align content efforts with product roadmap and company-wide integrated campaigns, while taking into account industry nuance and regional variations
• Effectively communicate content vision and roadmap to Brand Creative team for execution, working collaboratively to prioritize work
• Set and communicate content priorities through a shared content calendar
• Successfully manage and allocate content marketing budget to support team efforts and deliverables
• Proactively seek and create opportunities to work with the new media team to amplify content for B2B audiences

Experience you'll need:

• Demonstrated experience and success in customer-facing leadership roles
• Demonstrated proficiency in aligning the target audiences of content marketing programs and pieces with target customers
• Broad understanding of marketing specializations (digital, field, events, PR, sales) and a commitment to partnering cross-functionally to drive a unified vision and alignment across channels
• Proven experience in creating processes and systems needed to optimize team effectiveness
• Ability to derive valuable insights from data and apply this to continuously improve team outputs
• Strong interpersonal skills
• Strong verbal and written communication skills
• Great attention to detail

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
#LI-DB1