Job Description:
The Opportunity:
The Sr. Lifecycle Marketing Manager, Personalization, will be responsible for bringing strategy and technical skills together to build a relevant, timely, and personalized communications experience to Pluralsight prospects and customers. You will combine product data and marketing automation tools to enhance the buying journey and customer lifecycle. Your cross-functional work will drive pipeline and leads with prospects, and product adoption, engagement, renewals, and expansion with customers.
Who you're committed to being:

• Passionate about crafting a positive customer experience.
• A strategic problem solver who brings customer-centric perspectives and solutions.
• An expert in marketing technology and thinks of innovative ways to use it.
• You're driven by data and you know what to measure, when to measure, how to establish a baseline and how to show real improvement.
• A positive and collaborative person who is not deterred by obstacles.
• Motivated by results and eager to achieve success.
• Committed to consistently striving to live Pluralsight's values.

What you'll own:

• Establish the centralized systems, tools and processes needed to nurture customers at scale and with personalized, cross-channel messages.
• Identify key customer data and attributes and make them accessible to marketing tools.
• Make customer communications more relevant, timely, and effective.
• Conduct tests to measure lift from improved customer messaging.
• Telling the story of personalization at Pluralsight, including sharing wins and takeaways with others.
• Co-creating and implementing the lifecycle marketing roadmap.

Experience you'll need:

• Served as subject matter expert for B2B marketing operations or marketing automation and campaign design.
• Led a complex integration where multiple teams were involved such as implementing a CDP, CRM, or marketing automation system.
• Drove significant improvement in customer engagement and retention through personalization.
• Leading cross-functional efforts consistently, with the ability to prioritize work.
• Designed, carried out, and learned from tests and experiments on customer journeys.

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