Sr. eCommerce Marketing Analyst
At 84.51°, people are the key to everything. We are dedicated to always doing what’s right and never compromising on our values. That’s why we have created a culture where every opinion is respected, and contrary thinking is encouraged. Making life more rewarding for our community and our associates is an essential part of the process. Our team is known for their enthusiasm, camaraderie and sense of fun. We work hard and we play just as hard. That’s why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry-changing, brain-stimulating work.
RESPONSIBILITIES:
As a Sr. eCommerce Marketing Analyst at 84.51°, you are flawlessly executing against the customer first plan for our Kroger partners as you leverage leading customer insights from Kroger, market insights, and human insights to makes customers’ lives easier. The customer’s voice influences every decision as you identify problems, develop solutions, activate insights and evaluate the impact on customers for Kroger and CPGs.
Your primary client is Kroger, one of the world’s largest retailers and the third largest employer. You are expected to build strong, trusting relationships with your Kroger stakeholders and influence their decisions that drive long term customer loyalty.
Your primary area of focus is ecomm marketing, leveraging our industry leading customer insights to drive marketing strategies that are relevant to our customers. This includes business and channel insights, targeting, measurement best practices, and collaboration. To operate effectively in this domain, you are expected to know the current state of the business, the latest trends, and the innovations that are impacting and disrupting this area – all from a customer perspective.
ROLE RESPONSIBILITIES:
Partner with the Kroger ecomm marketing team. This includes creative development, media, and owned marketing channels to help drive the ecomm business.
Key Work Plan Areas include:
eComm Customer Insights: Partner with the ecomm business team to translate the most critical and common insights into marketing strategies and insights.
Performance Marketing: Partner with the ecomm marketing team and media to prioritize marketing channels and targets for the biggest impact.
Marketing Measurement: Modernize marketing measurement for ecomm to prevail in a world with more privacy and identity constraints.
Live the 84.51° Values: Bring your Limitless Mind, Fearless Heart and Relentless Delivery to everything you do for 84.51°, Kroger and our Shoppers.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Successful candidates will thrive in a fast paced environment that is a little unorthodox at times and will possess the following:
- 2-4 years of relevant experience
- Critical thinking skills
- Strong analytical and problem solving skills
- Influencing skills
- Relationship management skills
- Strong business/commercial acumen
- Strong communication skills
- Tools and process acumen
- Education: Bachelor's degree (Master's Degree preferred but not required)
About 84.51°:
84.51° knows customers, and we know how to connect you.
Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed and personal approach to driving customer loyalty.
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