Datasite is the industry leader in technology solutions that enable mergers, acquisitions, initial public offerings, restructuring and other critical capital transactions in more than 170 countries. We provide the world's leading investment banks, private equity firms, law firms and corporations with tools to simplify, streamline and accelerate the due diligence process, helping them close more deals, faster. We are a global team of high-energy, passionate people. We have strong individual voices but we work as a team, bringing out the best in each other. We thrive under pressure and always keep the customer at the heart of everything we do.

Job Description:

The Sr. Director Product Marketing is a leader in the company for our products and audiences working with other key stakeholders to set and execute our overall go to market strategy. You develop compelling narratives that support our premium market positioning while delivering continued double-digit growth. The role will touch every part of the organization including Product, Service, Sales, Marketing, and Finance. This is a client facing role ideal for someone with strong inter-personal skills.

Responsibilities:

• Planning, reporting & analysis: develop go-to-market overview for assigned segment. Analyze success factors, wins and define overall business opportunity. Analyze value-chain.
• Messaging & positioning: develop market-centric positioning supported by impactful messaging for internal (sales, demand-gen, digital) and external audiences (media, analysts, clients)
• Pricing and packaging: in conjunction with Pricing lead, analyze pricing performance, develop revenue and margin maximizing price points, package use cases appropriately to optimize performance
• New products: conduct discovery and build business case, support launches across business.
• Competitive & Market Intelligence: in conjunction with CI / MI lead, inform organization of market events, competitive milestones, technology and regulatory dynamics
• Persona refinement and buyer insights: maintain and update buying persona, buying journeys. Socialize with and communicate to business partners.
• Demand Generation: support demand generation campaigns that bring together audience, value-proposition and channels
• Thought leadership: support blogs, vlogs and other multimedia formats, speaker at conferences, presenter at webinars
• Sales enablement: ensure Sales is successfully informed of and trained on product developments, market changes, tools and content
• Own the playbook for the segment aimed at accelerating new employee onboarding and increasing product adoption

Requirements:

• 5+ years Product Marketing experience
• Knowledge of B2B SaaS strongly preferred
• Ability to collaborate across multiple functions
• Self-motivated, ability to work independently
• Expert story telling abilities
• Strong analytical and quantitative skills
• Well-developed interpersonal skills
• Global mindset
• Master's degree preferred
• Ability to travel 25%+