Sr. Director of Content Marketing at Pearson (Nashville, TN)

| Nashville, TN
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Pearson Overview

Learning is one of the world's most powerful forces for change. As the world's largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.

Tens of millions of people rely on Pearson for learning throughout their lives. Pearson's knowledge and experience help create the best content delivered in the most appropriate way for the best learner outcomes - whether digitally to help children read or online courses to upskill career-driven professionals. With advances in technology and changes in consumer habits, Pearson helps people reach their goals regardless of their location and preferred learning modality. From carefully designed online resources and rich content, to full course and curriculum support - Pearson's products address the entirety of a person's learning starting with formal education to the workplace and beyond.

Diversity, Equity & Inclusion

At Pearson, we're committed to a world that is always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better.

We believe that wherever learning flourishes so do people. We value diversity, equity, and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the centre, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce please visit https://www.pearson.com/careers/diversity-and-inclusion.html

Job Description

Pearson Higher Education's B2B Marketing group is looking for a Senior Director, Content Marketing (SDCM) to lead the Content Marketing team. The Content Marketing team is responsible for creating content that engages faculty and institutional leaders across the marketing funnel. The SDCM is a key member of the B2B Marketing leadership team. The B2B Marketing group is responsible for supporting share and revenue growth by driving higher education faculty adoption, usage, and renewal of Pearson digital content and platforms.

The ideal candidate is a creative, experienced, and customer-centric content marketing leader with a proven track record managing a repeatable and scalable content framework - from content strategy and ideation to development and production across multiple platforms/channels/formats - including website(s), landing page experience(s), social media, sales enablement materials, customer email(s), video, case studies, white papers, infographics etc.

The SDCM must have a solid understanding of the B2B buying journey, inbound marketing, and demand generation with a keen understanding and appreciation for a customer-centric content approach to accelerate awareness, consideration, and conversion. The SDCM is a creative storyteller who can galvanize the extended marketing organization to develop unique and compelling content that will engage higher education faculty.

The SDCM manages a diverse team of designers, copywriters, web developers, video producers, and project managers who collaborate with Product Marketers and Campaign Specialists to develop content/assets plans for multi-channel B2B campaigns and sales enablement. The team is also accountable for the timely production of planned content and assets as well as managing the marketing content editorial calendar. The SDCM also manages a Marketing Automation Manager who works closely with Campaign Specialists on repeatable best practice approaches to leveraging email, digital channels, and marketing technology to reach defined audiences with the right content at the right time.

Responsibilities
  • Recruit, manage, develop, and lead an effective, expert, and highly collaborative diverse team
  • Lead, coordinate and execute a holistic content marketing strategy that ensures we are reaching customers and prospects with the right stories, in the right formats, at the right time, across effective channels
  • Collaborate with the B2B Marketing leadership team to align and scale content needs for top, middle and bottom of funnel. This includes, but is not limited to audience-focused sales collateral, paid media, social media, SEO, websites, landing page experiences, media assets, email nurture campaigns, and other materials to help differentiate the Pearson brand and products to higher education faculty
  • Promote a transparent and inclusive culture where employees are encouraged to learn more about themselves and others
  • Recommend and define content and digital campaign strategies, tactics, and test plans to achieve business objectives
  • Work closely with the Performance Marketing team on planning the activation/execution of email and digital channel B2B content
  • Create a set of requirements for leveraging the Pearson Educator website to enable effective digital content campaigns and work closely with the Pearson Educator team to inform the ongoing website roadmap
  • Define and manage a content calendar, content production/development & delivery schedules and cross functional process with key stakeholders
  • As required, work with vendors/agencies and freelancers to successfully produce content. Drive continuous innovation in evolving formats most effective at engaging our target audiences.
  • Work with the Performance Marketing team and the Analytics & Insights teams to develop effective ways to measure and report on content performance

The anticipated starting salary for candidates expressing interest in this position is $150K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Qualifications
  • A Bachelor's degree or an equivalent combination of education and successful work experience are required
  • 7+ years of B2B content marketing or digital marketing experience
  • 3+ years of experience at the Director level
  • Keen understanding of the interconnectivity of strategy, company storytelling, brand building, and product stories and how the right content can be leveraged to drive awareness, consideration, and conversion
  • Strong understanding of current trends and best practices in email and digital marketing channels
  • 5+ years of experience with marketing technology & systems - Pardot, Marketing Cloud & Salesforce experience a plus
  • Demonstrated successful experience collaborating with key stakeholders to implement and execute strategic and tactical plans that drive the success of the business
  • Excellent prioritization, time management, organizational skills
  • Excellent analytical and project management skills
  • Strong problem-solving skills, intellectual curiosity, and the resilience to take on and solve complex problems
  • Ability to communicate effectively and interface with at all levels, including senior management and technical personnel.
  • Microsoft Office (Outlook, Word, Excel, PowerPoint)

Pearson provides a flexible work environment for its employees. We believe that the ability to work from anywhere, anytime in work/life balance is a critical part of our culture and employee satisfaction. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 7009
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 98 open jobs at Pearson, click here.
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