Sr Dir, Client Marketing, Consumer (Engagement) (Charlotte, NC)

| Charlotte, NC
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Client Marketing
The Client Marketing role is responsible for development and execution of strategic campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to execute multi-faceted campaigns that deliver high-quality leads to the sales organization. This job supervises a team of professional level employees and sets goals and objectives for team members to ensure the achievement of department results.

Key Responsibilities and Duties
  • Leads strategy development and delivery of Go-To-Market plans for client segments and executes deliverables against plan.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Owns journey mapping for their respective audience segmentation - including catalogue, prioritization, planning and execution, including the strategic objectives & goals, priorities, stakeholders, target audience (segments), channels, products and processes, and creates the project plan for the journey.
  • Responsible for campaign planning, development and execution in partnership with Sales and functional marketing team members.
  • Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 5+ Years Required; 7+ Years Preferred
Physical Requirements
  • Physical Requirements: Sedentary Work
Career Level

Additional Responsibilities:
  • Oversee and lead the execution of consumer activation programs that drive consideration, engagement and results oriented outcomes. Develops marketing strategies that are insight based (both qualitative and quantitative) to craft marketing briefs and lead the delivery of Go-To-Market plans across audience segments
  • Leads cross functional teams and works across business units to deliver overall go to market strategic plan and roadmap. Collaborates with cross functional teams to develop value proposition, target audience (segments), product areas, insights (qualitative and quantitative), test plans, marketing campaigns, campaign execution across on and off line channels
  • Develops and responsible for departmental measurements and key performance indicators (KPIs) based on overall business goals. Responsible for departmental budget, allocation, and measurable outcomes, results, and ROI.
  • Establishes and maintains strong working relationships and collaboration across key business partners, including sales, product, and digital teams

Required Qualifications:
  • Five plus years of experience in Marketing and/or Financial Services

Preferred Qualifications:
  • Experience leading and executing go-to-market strategies for consumers/financial services, lifecycle marketing, performance marketing, and/or participant marketing, etc
  • Strategic leader and thinker with a focus on customer centricity and results-driven outcomes
  • Exceptional at storytelling and the ability to gain buy-in, influence and present strategies and recommendations across the organization including Product, Sales and Digital teams
  • Demonstrated experience in leading and executing innovative campaigns across on and off line marketing channels and experiences, including but not limited to paid social, search, programmatic, OTT, linear, audio, etc
  • Build trust, credibility and strong relationships with internal/external customers and team members
  • Excellent interpersonal, oral, and written communication skills
  • Able to work effectively in a fast paced, cross-functional, changing environment
  • Seasoned relationship builder able to establish effective partnerships at all levels of the organization
  • Demonstrated understanding of marketplace, competitive landscape and regulatory environment
  • Successful experience in developing and implementing strategic plans, forecasting and obtaining objectives in a metrics driven environment
  • Proven ability to influence the development of effective creative concepts and marketing strategies
  • Strong project management skills in Work front, JIRA, Seismic or any other similar platforms
  • Familiarity with Salesforce Marketing Cloud, Abode or any type of utilization or email service provider
  • Experience leading , mentoring and coaching a team

Potential Salary: $171,800.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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More Information on TIAA
TIAA operates in the Fintech industry. The company is located in New York, NY, Boston, MA, Charlotte, NC, Austin, TX and Denver, CO. TIAA was founded in 1918. It has 11484 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 150 open jobs at TIAA, click here.
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